LinkedIn Lead Gen Forms

With the LinkedIn Lead Gen Forms modules in Make you can:

List, create, retrieve, and update the form and form status
Watch, list, retrieve, and deregister the form responses

To get started with the LinkedIn Lead Gen Forms create an account at linkedin.com.

Note

The module dialog fields that are displayed in bold (in the Make scenario, not in this documentation article) are mandatory!

Connect LinkedIn Lead Gen Forms to Make

Log in to your Make account.
Add a module from the LinkedIn Lead Gen Forms app into a Make scenario.
Click Add next to the Connection field.
In the Connection name field, enter a name for the connection and click Save.
In the Email and Password fields, enter your LinkedIn account credentials and click Sign in.
Confirm the access by clicking Allow.

You have successfully connected LinkedIn Lead Gen Form app with Make and can now build scenarios.

Form

You can create, update, list, retrieve the forms, and form status

List Forms

Retrieves a list of Lead Gen Forms.

Connection	Establish a connection to your LinkedIn Lead Gen Forms account.
Ad Account URN	Select or map the account whose forms you want to list.
Limit	Set the maximum number of forms Make will return during one scenario execution cycle. The default value is 10.

Create a Form

Creates a new Lead Gen Form.

Connection

Establish a connection to your LinkedIn Lead Gen Forms account.

Ad Account URN

Select or map the account for which you want to create the form.

Language

Select or map a language in which you want to create the form.

Form

Enter the form details:

Name

Enter (map) a name for the form. The maximum number of allowed characters is 256 characters.

Headline

Enter (map) the headline for the form. The maximum number of allowed characters is 60.

Privacy Policy URL

Enter (map) the privacy policy URL address applicable to the form.

Lead Profile Information

Select or map the lead profile information.

Note

At least one custom question is required. A maximum of 12 questions in total are allowed.

Custom Questions

Enter the questions to add to the form. You can add multiple questions.

Description

Enter (map) the form details. The maximum number of allowed characters is 160.

Legal Disclaimer

Enter (map) the legal disclaimer content. The maximum number of allowed characters is 2000.

Custom Checkboxes

Enter the consent details for the form that are presented to the user:

Content	Enter (map) the consent text to display to the viewer. For example, this is a required checkbox. The maximum number of characters allowed is 500.
Consent Required	Select whether the consent is mandatory.

Thank You Message

Enter (map) the thank you message that appears when a user completes the form. The maximum number of allowed characters is 300.

Landing Page URL

Enter (map) the form's landing page URL address to the user who is redirected after submitting the form.

Thank You Message Call-to-action

Select the text that appears on the call to action button after the user submits the form:

Visit company website
Learn More
View Now
Download Now
Try Now

Hidden Fields

Add the hidden fields for tracking user attributes. You can add a maximum of 20 fields.

Name	Enter (map) the field name.
Value	Enter (map) the field value.

Get a Form

Retrieves the details of a Lead Gen Form.

Connection	Establish a connection to your LinkedIn Lead Gen Forms account.
Form ID or URN	Enter (map) the Form ID or URN whose details you want to retrieve the form. Alternatively, you can search for the form.

Update a Form

Updates an existing Lead Gen Form by its ID.

Connection

Establish a connection to your LinkedIn Lead Gen Forms account.

Form ID or URN

Select or map the Form ID or account URN whose details you want to update.

Form

Enter the form details to update:

Name

Enter (map) a new name for the form. The maximum number of allowed characters is 256.

Headline

Enter (map) a new headline for the form. The maximum number of allowed characters is 60.

Privacy Policy URL

Enter (map) the privacy policy URL address that covers any data passed to the owner of the form.

Lead Profile Information

Select or map the lead profile information.

Note

At least one custom question is required.

Custom Questions

Enter the questions to add to the form. You can add multiple questions.

Description

Enter (map) the form details. The maximum number of allowed characters is 160.

Legal Disclaimer

Enter (map) the legal disclaimer content. The maximum number of allowed characters is 2000.

Custom Checkboxes

Enter the consent details for the form that are presented to the user:

Content	Enter (map) the consent text to display to the viewer. For example, this is a required checkbox. The maximum number of characters allowed is 500.
Consent Required	Select whether the consent is mandatory.

Thank You Message

Enter (map) the thank you message that appears when a user completes the form. The maximum number of allowed characters is 300.

Landing Page URL

Enter (map) the form's landing page URL address to the user who is redirected after submitting the form.

Thank You Message Call-to-action

Select the text that appears on the call to action button after the user submits the form:

Visit company website
Learn More
View Now
Download Now
Try Now

Hidden Fields

Add the hidden field names and their values for tracking user attributes. You can add a maximum of 20 fields.

Update a Form Status

Updates the status of a Lead Gen Form by its ID.

Connection	Establish a connection to your LinkedIn Lead Gen Forms account.
Form ID or URN	Enter (map) the Form ID or URN whose status you want to update. Alternatively, you can search for the form.
Status	Select or map the form status to which you want to update: Submitted Paused Archived Canceled

Get a Form Question

Retrieves the details of a question of a Lead Gen Form by its ID.

Connection	Establish a connection to your LinkedIn Lead Gen Forms account.
Form ID or URN	Enter (map) the Form ID or URN whose questions you want to retrieve. Alternatively, you can search for the form question.
Question ID	Enter (map) a Question ID whose details you want to retrieve.

Response

You can watch, list, and retrieve the form responses.

Watch Form Responses

Triggers when a Lead Gen Form is submitted.

Webhook Name	Enter a name for the webhook
Connection	Establish a connection to your LinkedIn Lead Gen Forms account.
Ad Account URN	Select or map the Ad Account URN whose form responses you want to watch.
Campaign URN	Select or map the campaign URN to watch the form responses.

Watch Form Responses

Triggers when a Lead Gen Form is submitted.

Connection

Establish a connection to your LinkedIn Lead Gen Forms account.

Ad Account URN

Select or map the Ad Account URN whose form responses you want to watch.

Form URN

Select or map the Form URN to watch the form responses.

Campaign URN

Enter (map) a campaign URN. Alternatively, you can search the campaign URN.

Accounts

Select or map the account whose responses you want to watch.

Campaign Groups

Add the campaign groups whose responses you want to watch.

Accounts	Select or map the account whose campaign groups you want to select.
Statuses	Select the status to search the campaign groups: Active Archive Canceled Draft Paused
Campaign Names	Enter or map the campaign names to search the campaign groups.
Is Test	Select whether the campaign was a test.

Associated Entities

Enter (map) an associated entity to search the campaign group.

Statuses

Select the status of the campaign:

Active
Paused
Archived
Completed
Canceled
Draft

Types

Select or map the campaign type:

Text Ad
Sponsored Updates
Sponsored InMails
Dynamic

Campaign Names

Enter (map) the campaign names whose responses you want to watch.

Is Test

Select whether the campaign was a test.

Creative URN

Enter (map) the creative URN. Alternatively, you can search for a creative URN.

Campaigns

Enter (map) a name for the campaign. You can also search for a campaign.

Accounts

Select or map the account whose creative URN you want to select.

Campaign Groups

Enter (map) the name of the campaign group. You can also search for a campaign group.

Accounts	Select or map the account whose campaign groups you want to select.
Statuses	Select the status to search the campaign groups: Active Archive Cancelled Draft Paused
Campaign Names	Enter or map the campaign names to search the campaign groups.
Is Test	Select whether the campaign was a test.

Associated Entities

Enter (map) an associated entity to search the campaign group.

Statuses

Select the status to search the campaign groups:

Active
Archived
Completed
Canceled
Draft

Types

Types Select the type of campaign:

Text Ad
Sponsored Updates
Sponsored InMails
Dynamic

Campaign Names

Enter or map the campaign names to search the campaign groups.

Is Test

Select whether the campaign was a test

References

Enter (map) a reference share URN to watch the form responses.

Statuses

Select the status to search the campaign groups:

Active
Paused
Draft
Archive
Canceled

Is Test

Select whether the creative URN is a test.

Fields

Enter (map) fields associated with your query. You can enter multiple values by separating them with a comma.

Note

See for more information on fields.

Limit

Enter the maximum number of results Makeshould return during one scenario execution cycle. The default value is 2.

List Form Responses

Retrieves a list of responses of a Lead Gen Form.

Connection

Establish a connection to your LinkedIn Lead Gen Forms account.

Ad Account URN

Select or map the Ad Account URN whose form responses you want to list.

Form URN

Select or map the Form URN to list the form response.

Campaign URN

Enter (map) a campaign URN. Alternatively, you can search for the campaign URN.

Accounts

Select or map the account whose campaign groups you want to select.

Campaign Groups

Enter (map) the campaign groups. You can also search campaign groups.

Accounts	Select or map the account whose campaign groups you want to select.
Statuses	Select the status to search the campaign groups: Active Archive Canceled Draft Paused
Campaign Names	Enter or map the campaign names to search the campaign groups.
Is Test	Select whether the campaign was a test.

Associated Entities

Enter (map) an associated entity to search the campaign group.

Statuses

Select the status to search the campaign groups:

Active
Paused
Archived
Completed
Canceled
Draft

Types

Types Select the type of campaign:

Text Ad
Sponsored Updates
Sponsored InMails
Dynamic

Campaign Names

Enter or map the campaign names to search the campaign groups.

Is Test

Select whether the campaign is a test.

Creative URN

Enter (map) a creative URN to list the form response. You can also search for the creative URN.

Campaign

Enter (map) a campaign name to search for a creative URN.

Accounts	Select or map the account whose campaign groups you want to select.
Associated Entities	Enter (map) an associated entity to search the campaign group.
Statuses	Select the status to search the campaign groups: Active Paused Archived Completed Canceled
Types	Select the type of campaign: Text Ad Sponsored Updates Sponsored InMails Dynamic
Campaign Names	Enter or map the campaign names to search the campaign groups.
Is Test	Select whether the campaign is a test.

Reference

Enter (map) the reference share URN.

Statuses

Select the status to search the creative URN:

Active
Paused
Draft
Archived
Canceled

Is Test

Select whether the campaign was a test.

Start Time

Enter (map) the start date and time to list the form responses. See the list of supported date and time formats.

End Time

Enter (map) the end date and time up to which the form responses should be listed. See the list of supported date and time formats.

Limit

Enter the maximum number of results Makeshould return during one scenario execution cycle. The default value is 10.

Get a Form Responses

Retrieves a response of a Lead Gen Form.

Connection	Establish a connection to your LinkedIn Lead Gen Forms account.
Ad Account URN	Select or map an Ad Account URN to retrieve form responses.
Response ID or URN	Enter (map) a response ID or URN to retrieve the form responses.

Deregister a Form Response Webhook

Deregisters an existing Lead Gen Form webhook by the entity ID.

Important

This module should only be used against the "webhook already exist" error. Use with extreme caution.

Connection	Establish a connection to your LinkedIn Lead Gen Forms account.
Ad Account URN	Select or map an Ad Account URN to deregister a form response webhook.

Others

Make an API Call

Performs an arbitrary authorized API Call.

Connection	Establish a connection to your LinkedIn Lead Gen Forms account.
URL	Enter a path relative to `https://api.linkedin.com/`. For example, `/v2/me`. Note For the list of available endpoints, refer to the LinkedIn Lead Gen Forms API.
Method	Select the HTTP method you want to use: GET to retrieve information for an entry. POST to create a new entry. PUT to update/replace an existing entry. PATCH to make a partial entry update. DELETE to delete an entry
Headers	Enter the desired request headers. You don't have to add authorization headers; we already did that for you.
Query String	Enter the request query string
Body	Enter the body content for your API call.

Example of use - List Forms

The following API call returns all the forms from your LinkedIn Lead Gen Forms account:

URL:

/v2/adForms/q=account&account=<accountid>

Method:

GET

Matches of the search can be found in the module's Output under Bundle > Body > elements.

In our example, 4 forms were returned:

In this section:

LinkedIn Lead Gen Forms

Note

Connect LinkedIn Lead Gen Forms to Make

Form

List Forms

Create a Form

Note

Get a Form

Update a Form

Note

Update a Form Status

Get a Form Question

Response

Watch Form Responses

Watch Form Responses

Note

List Form Responses

Get a Form Responses

Deregister a Form Response Webhook

Important

Others

Make an API Call

Note

Example of use - List Forms

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