Facebook Offline Conversions

The Facebook Offline Conversions module allows you to upload offline event data to your Facebook account.

Getting Started with Facebook Offline Conversions

Prerequisites

  • A Facebook Business Manager account

  • A Facebook account

  • An offline event data set

In order to use Facebook Offline Conversions with Make, it is necessary to have a Facebook account and a Facebook Business Manager account.

Note

The module dialog fields that are displayed in bold (in the Make scenario, not in this documentation article) are mandatory!

Connecting Facebook to Make

  1. To connect your Facebook account to Make follow the general instructions for Connecting to services.

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  2. After you click the Continue button, Make will redirect you to the Facebook website where you will be prompted to grant Make access to your account.

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  3. Confirm the dialog by clicking the OK button.

  4. Add the Make Offline Event Set in your Business Manager by following the steps below.

Adding the Offline Event Set to Facebook Business Manager

  1. Log in to your Facebook Business Manager account.

  2. Open the menu from the top-left corner and go to Events Manager.

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  3. Click the Add New Data Source button and select the Offline Event Set option from the drop-down menu.

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  4. Enter the name for the new Offline Event Set and description (optional) and click the Create button.

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  5. Select the ad account you want to use the offline event set with and click the Next button to confirm the selection.

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    Note

    All campaigns in the selected ad accounts will be associated with your offline event set and the offline event data you upload will be attributed to your ads starting from this date. You can also enable auto-tracking for selected accounts by switching the Automatically Assign For New Ad Accounts button on.

  6. Select the users on the left side of the dialog and assign them permissions on the right side of the dialog. Then click the Assign button to save permission settings.

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Now you can start sending offline event data using the Make module.

Actions

Sends offline event data.

Connection

Establish a connection to your Facebook account.

Business Manager

Select the Facebook Business Manager you want to use.

Data Set

Select the offline event set you want to send data to.

Data

Specify the data you want to send to the offline event set data source.

Event name

Select the type of event.

Event time

Enter the date and time of the conversion event. The list of supported date and time formats. E.g. 2019-06-20 17:26:44

Value

Enter the value of the conversion event. Required for Purchase events.

Currency

Enter the three-letter ISO 4217 currency code. E.g. EUR. Download the list of currency codes in XLS or XML format.

Email

Add an email address as an identifier to match people for attribution.

Phone

Enter a phone number as a person's identifier. You should prefix the country code if the Country field is not specified.

First name

Enter the first name of the person you want to match for attribution.

Last name

Enter the last name of the person you want to match for attribution.

First name initial

Enter the first name initial.

City

Enter the city of the person you want to match for attribution

US States

Enter the 2-character US state code of the person. The list of codes.

ZIP codes

Enter the ZIP code. Use lowercase, no white space. Use only the first 5 digits for U.S. Use Area/District/Sector format for the UK.

Country

Enter the 2-letter country code (lowercase) in ISO 3166-1 alpha-2.

Year of birth

Enter the birth year in YYYY format from 1900 to the current year.

Month of birth

Enter the birth month in MM format. 01 to 12.

Day of birth

Enter the birthday in DD format. 01 to 31.

Gender

Use these values: m for male and f for female.

Lead ID

Enter the Lead ID from Lead Ads.

Apple Advertising Identifier or Android Advertising ID

Enter the mobile advertiser's ID. Use all lowercase and keep hyphens.

Third-party user ID

Enter the external user ID.

Order ID

Enter the unique identifier for each transaction or order in an offline event set. For example, for retail, this can be a receipt ID.

Example: ATN10001, 123456

Click ID (fbc)

Enter the Facebook click ID value stored in the _fbc browser cookie under your domain. See Managing fbc and fbp Parameters for how to get this value, or generate this value from a fbclid query parameter. This value is required to purchase the events.

Browser ID (fpa)

Enter the Facebook browser ID value stored in the _fbp browser cookie under your domain. See Managing fbc and fbp Parameters for how to get this value. This value is required to purchase the events.

Content type

Enter any valid Add dynamic content type. E.g. product.

Contents

Add products from your Facebook Catalog if you want to integrate the catalog with your ads.

Custom Data

Enter the name-value information about this conversion event.

Example:

Name: CategoryValue: ICECREAM

Troubleshooting

Invalid parameter (100, OAuthException)

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The module throws this error when no match keys are provided.

Match keys are a set of identifiers to match people for attribution.

Solution: Please provide email, phone number, name and/or other match keys.

My Offline Event Has Not Been Received by Facebook

It takes up to 15 minutes until Facebook processes the received event and creates an output.