LinkedIn Offline Conversions
The LinkedIn Offline Conversions allows you to create, search, list, and retrieve offline conversions. You can associate a conversion to a campaign, and generate offline conversion reports.
Getting Started with LinkedIn Offline Conversions
Prerequisites
A LinkedIn account: create an account at linkedin.com/signup
User permissions: rw_offlineConversions, rw_ads, r_ads_reporting
Note
The module dialog fields that are displayed in bold (in the Make scenario, not in this documentation article) are mandatory!
Connecting LinkedIn Offline Conversions with Make
Log in to your Make account.
Add a module from the LinkedIn Offline Conversions app into a Make scenario.
Click Add next to the Connection field.
Click Save and enter your LinkedIn account credentials.
Confirm the access by clicking Allow.
The connection has been established.
Actions
Create an offline Conversion Segment
Creates a new offline conversion segment.
Connection | Establish a connection to your LinkedIn Offline Conversions account. |
Account | Select or map the account for which you want to create the offline conversion segment. |
Name | Enter (map) a name for the segment. |
Description | Enter (map) the details of the segment. |
Send Offline Conversion Events
Sends multiple offline conversion events in a batch.
Connection | Establish a connection to your LinkedIn Offline Conversions account. | ||||||||||||||||||||||||
Account URN | Select or map the account to which you want to send the offline conversion events | ||||||||||||||||||||||||
Segment ID | Select or map the Segment ID used for conversion events. | ||||||||||||||||||||||||
Events | Enter (map) the event details. You can add multiple actions.
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Create a Conversion Rule
Creates a new conversion rule to track offline conversions.
Connection | Establish a connection to your LinkedIn Offline Conversions account. |
Account URN | Select or map the account for which you want to create the conversion rule. |
Segment URN | Select or map the segment to create the conversion rule. |
Name | Enter (map) a name for the conversion rule. |
Type | Select or map the offline conversion rule type to track this conversion rule. For example, Ad Click. See the complete list of conversion rule types. |
Attribution Type | Select or map the attribution type that describes the process to count the conversion actions:
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Post Click Attribution Window Size | Specifies a user's settings on the post-click attribution window in days. For example, 5. |
View through Attribution Window Size | Specifies a user's settings on the view through (post view) attribution window in days. For example, 5. |
Associate Campaign to Conversion
Associates a campaign to a conversion rule by their IDs.
Connection | Establish a connection to your LinkedIn Offline Conversions account. |
Campaign ID | Select the Campaign ID which you want to associate with the conversion. |
Conversion Rule ID | Select or map the Conversion Rule ID to which you want to associate the campaign. |
Get an Offline Conversion Segment
Retrieves the details of an offline conversion segment by its ID.
Connection | Establish a connection to your LinkedIn Offline Conversions account. |
Segment ID | Enter (map) the Segment ID whose details you want to retrieve. |
Searches
Generate an Offline Conversion Report
Generates an offline conversion report.
Connection | Establish a connection to your LinkedIn Offline Conversions account. |
Accounts | Select or map the accounts for which you want to generate the offline conversion report. |
Time Granularity | Select or map the time for which you want to generate the report:
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Start Date | Enter (map) the date to generate the report of the offline conversions that occurred on or after the specified date. See the list of supported date and time formats. |
End Date | Enter (map) the date to generate the report of the offline conversions that occurred on or before the specified date. See the list of supported date and time formats. |
Pivots | Select or map the pivots to include in the report. Conversion is the default pivot and you can add at the most two additional pivots to include in the report. |
Fields | Select or map the fields to include in the report:
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Campaign Type | Select or map the campaign type for which you want to generate the report:
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Limit | Set the maximum number of results Make should return during one execution cycle. |
List Conversion Rules
Retrieves a list of conversion rules by the ad account.
Connection | Establish a connection to your LinkedIn Offline Conversions account. |
Account URN | Select or map the account whose conversion rules you want to list. |
Limit | Set the maximum number of conversion rules Make should return during one execution cycle. |
List Offline Conversion Segments
Retrieves a list of offline conversion segments and filters by criteria.
Connection | Establish a connection to your LinkedIn Offline Conversions account. |
Account | Select or map the account whose offline conversion segments you want to list. |
Is from Integromat | Select whether you want to list only the offline conversion segments created from Integromat. |
Limit | Set the maximum number of offline conversion segments Make should return during one execution cycle. |