Increase lead quality and drive revenue with Meta and Make.
Generate more qualified leads, demos, and deals. Make automatically connects your CRM to Meta's Conversions API and your campaigns get progressively smarter with no manual work. Set it all up with Make - visually, no code. Takes 10 minutes.
500,000+ companies have saved millions of hours with Make
21%
lower cost per quality lead*
Meta gets more complete funnel information. It knows which leads convert and which ones just click. Stop spending your budget on the wrong audiences. Reach on average 22% lower CPA and 16% lower CPL.
*Based on Meta internal data.
44%
higher lead-to-quality conversion rate*
Every CRM signal is automatically sent back to Meta via Make. The algorithm better identifies leads that will progress through your funnel and take a qualifying action set by your campaign.
*Based on Meta internal data.
29%
ROAS - The highest of any other social platform *
Facebook and Instagram outperform other social channels on ROAS. CAPI for CRM, combined with Make, boosts campaign success and return on investment.
*Based on Meta internal data.
Learn how to automate your CRM with Meta
Capture leads automatically
Contact submits a Facebook or Instagram Lead Ad form. Make creates a contact in your CRM, including the Lead ID. That makes the whole feedback loop possible without manual exports.
Track lead quality
As your team qualifies leads and updates their status in your CRM, Make watches for every change and prepares it as a signal for Meta. Each change becomes a new data point for which Meta optimizes the campaign.
Send conversion signals back to Meta
Make sends all lead status events to Meta via Conversions API for CRM and learns which lead profiles convert. Based on that, Meta iteratively shifts your campaign targeting toward matching leads. The longer the loop runs, the better your campaign gets.
"It’s amazing to see how quickly performance improves once Make starts feeding real lead-quality data back to Meta. You can literally watch the campaigns get smarter every week."
14.6%
Campaign performance
+10K €
Enterprise fee avoided
Watch the demo
Watch a live build with Conversions API for CRM and get best practices straight from the experts at Meta and Make.
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Build your Facebook Conversions API for CRM integrations
Put your sales outcomes above ad spend by connecting the Facebook Conversions API for CRM and sending offline conversion events. Use our workflow automation to update Facebook whenever a lead progresses through your pipeline, teaching its algorithm which prospects are most valuable.
Learn more about how to use the Facebook Conversions API for CRM on Make
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Learn more from related blogs and success stories on the Facebook Conversions API for CRM
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FAQs
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What do I need before I can get started?
- An active Meta Ads Manager account
- CRM supported by Make (e.g., Hubspot, Pipedrive, Salesforce, …)
- Make account (Sign up for free)
- Facebook Lead Ads running as your lead source.
What's the difference between Facebook Conversions API and Facebook Conversions API for CRM?
Facebook Lead Ads acts as an inbound trigger and pulls new leads into Make when someone fills out a form. Facebook Conversions API for CRM sends lead quality signals back to Facebook – specifically, which CRM leads became real customers – so the algorithm identifies more matching leads. Facebook Conversions API also distributes data, but for broader conversion events like purchases, sign-ups, or checkouts.
How many credits does the Facebook Conversions API for CRM app consume on Make?
From February 27th, 2026, until February 2028, the app will be free to use as part of a special promotion. During this period, any credits consumed by the Facebook Conversions API for CRM app in your Make scenarios will not be billed.
Can someone help me with the setup?
Indeed, you can find a Make Solution Partner – a product expert who will help you speed up your time to value and implement complex automations. Our partners are here to help you leverage Make’s unique features to your competitive advantage and drive success.