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Anthropic Claude
HubSpot CRM

Connect Anthropic Claude and HubSpot CRM integrations

Explore ready-made Anthropic Claude and HubSpot CRM templates and start automating in minutes.

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Create a custom workflow

Transform Anthropic Claude's AI-powered insights into instant HubSpot CRM actions through Make's automation platform. Automatically enrich contacts, update deals, and qualify leads as Claude analyzes your customer data—eliminating manual data entry while keeping your CRM intelligent, organized, and always up-to-date

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

HubSpot CRM
Trigger: Watch Companies
Anthropic Claude
Action: Select an action
1. Select a trigger

  • Triggers when a new company is created.

  • Triggers when a contact is created, deleted, merged, restored, association changed, or deleted for privacy.

  • Triggers when a new contact is created.

  • Triggers when a new contact is added to a list (only for users with the paid Marketing account). This module will be deprecated on September 30th 2025.

  • Triggers when a CRM object is created/updated.

  • Triggers when a new deal is created.

  • Triggers when a new engagement is created in a portal. This endpoint will only return records created in the last 30 days, or the 10k most recently created records.

  • Triggers when a new file is stored in file manager.

  • Triggers when a new member is added to selected list.

  • Triggers when a new notification about changes is sent. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID, and Client Secret are filled in advanced parameters. You can have only one webhook URL per developer application. You can create more subscriptions for this one webhook.

  • Triggers when data is submitted from a given form.

  • Triggers when a new email timeline subscription added for the portal.

  • Triggers when a new ticket is created.

2. Select an action

  • Creates a memory in a memory store.

  • Creates a memory store.

  • Creates a new prompt based on a structured list of input messages.

  • Creates a session.

  • Creates a new Skill.

  • Creates a new Skill version.

  • Deletes an existing file.

  • Deletes an existing Skill.

  • Deletes an existing Skill version.

  • Downloads a Claude-generated file.

  • Retrieves an existing file's metadata.

  • Retrieves an existing Skill.

  • Retrieves an existing Skill version.

  • Performs an arbitrary authorized API call.

  • Sends events to a session.

  • Generates text responses from prompts without requiring an account or connection.

  • Uploads a new file.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

Connect HubSpot CRM as a trigger and Anthropic Claude as an action through Make's automation platform. When HubSpot CRM generates intelligent insights, analyses, or responses, these outputs automatically trigger actions in Anthropic Claude. The integration enables you to enrich Anthropic Claude contacts with AI-generated insights, update deal stages based on Claude's analysis of customer communications, automate data entry with AI-processed information, and add personalized content or lead qualification results directly into your CRM records. By using HubSpot CRM as the trigger that initiates workflows and Anthropic Claude as the action that receives and applies the AI-generated data, you can automatically maintain organized, up-to-date customer records without manual intervention

Add a Contact to a Workflow (Legacy)
Adds a contact to a specific workflow.
Action
Add Contacts to a List (Deprecated)
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Action
Add Members to a List (Segment)
Adds records to selected list (segment).
Action
Create a Call
Creates a call with the given properties and returns a copy of the object, including the ID.
Action
Create a Communication
Creates a communication with the given properties and returns a copy of the object, including the ID.
Action
Create a Company
Creates a company with the given properties and returns a copy of the object, including the ID.
Action
Create a Contact
Creates a contact with the given properties and returns a copy of the object, including the ID.
Action
Create a Custom Object Record
Creates a custom object with the given properties and returns a copy of the object, including the ID.
Action
Create a Deal
Creates a deal with the given properties and returns a copy of the object, including the ID.
Action
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How to set up Anthropic Claude and HubSpot CRM in 5 easy steps

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Step 1

Get your API key from your application

Log into the application you want to connect (like Anthropic Claude or HubSpot CRM) and navigate to your account settings or console. Look for the API key section, which acts as a secure password that allows Make to access your account. Copy this key immediately and save it in a secure location like a password manager, as many platforms only show it once for security reasons.

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Step 2

Open Make and start building your automation

Log into your Make account and go to your scenario, which is Make's name for an automation workflow. Add a module for the application you want to connect, such as Anthropic Claude or HubSpot CRM. When you add the module, it will prompt you to create a connection before you can proceed with building your automation.

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Step 3

Create a new connection in Make

Click the button to create a new connection when prompted by the module you just added. This will open a form where you'll enter the credentials from your application. You can optionally give your connection a descriptive name like 'My Anthropic Claude Account' to help you identify it later, especially if you manage multiple connections.

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Step 4

Enter your API key to link the apps

Paste the API key you copied earlier into the designated field in the connection form. Make sure you paste the entire key without adding any extra spaces or characters. This key is what allows Make to securely communicate with your application and access the data needed for your automation.

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Step 5

Save your connection and start automating

Click the Save button to establish the connection between Make and your chosen application. You may need to confirm access permissions or authenticate your account one more time. Once completed, your connection is active and ready to use, allowing you to build powerful automations that work with your applications.

Transform your CRM with AI-powered automation

Connect Anthropic Claude and HubSpot CRM to access intelligent data enrichment, personalized communications, and automated customer support with advanced AI capabilities at scale.

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Intelligent CRM data enrichment

Automatically enrich HubSpot contact and company records with AI-generated insights from Claude analyzing large volumes of data with 100K+ token capacity.

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Automated personalized customer communications

Generate customized email sequences and messaging in HubSpot using Claude's AI to match your brand voice and customer context at scale.

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Smart lead qualification and scoring

Use Claude's advanced reasoning to automatically analyze lead information in HubSpot and provide intelligent qualification recommendations based on complex multi-step criteria.

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AI-powered deal intelligence

Automatically summarize deal histories, extract key insights from notes and communications, and generate next-best-action recommendations within HubSpot workflows.

Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

By connecting Anthropic Claude with HubSpot CRM on Make, you can automate intelligent customer responses, lead qualification, and content generation while ensuring your data remains secure. Claude's Constitutional AI ensures brand-safe responses, and with best-in-class data retention policies that don't train on your data, your sensitive CRM information stays protected. Make's automation capabilities allow you to trigger Claude to analyze customer data from HubSpot, generate personalized communications, and update CRM records automatically—all without compromising security.

Absolutely! Claude's industry-leading 100K+ token window makes it perfect for processing extensive customer data from HubSpot CRM. Through Make, you can automatically send complete customer interaction histories, deal notes, email threads, and support tickets to Claude for comprehensive analysis. This enables you to generate detailed customer insights, identify patterns across multiple touchpoints, create personalized outreach strategies, and make data-driven decisions based on the full context of each customer relationship—something traditional automation tools cannot achieve.

Make simplifies the integration process significantly. With over 20 ready-to-use HubSpot integrations available, you can start with pre-built templates and customize them to incorporate Claude's AI capabilities. Make's visual workflow builder allows you to drag and drop actions without coding—simply connect HubSpot triggers (like new contact creation or deal stage changes) to Claude actions (like generating personalized emails or analyzing customer sentiment). You can have your first automation running in minutes, and as you grow more comfortable, you can build increasingly sophisticated workflows tailored to your specific business needs.

There are numerous high-impact use cases you can implement immediately: 1) Automatically generate personalized email sequences for leads based on their HubSpot profile and interaction history, 2) Analyze incoming support tickets or form submissions and automatically categorize, prioritize, and route them to the right team, 3) Create customized meeting summaries and follow-up tasks after sales calls by having Claude process call notes, 4) Generate intelligent lead scoring by having Claude analyze multiple data points across your CRM, and 5) Automatically draft personalized proposals or content that speaks in your brand voice. Each automation saves hours of manual work while improving consistency and personalization across your customer journey.