Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

HubSpot CRM
Trigger: Watch Companies
DataMerge
Action: Select an action
1. Select a trigger
  • Triggers when a new company is created.

  • Triggers when a contact is created, deleted, merged, restored, association changed, or deleted for privacy.

  • Triggers when a new contact is created.

  • Triggers when a new contact is added to a list (only for users with the paid Marketing account). This module will be deprecated on September 30th 2025.

  • Triggers when a CRM object is created/updated.

  • Triggers when a new deal is created.

  • Triggers when a new engagement is created in a portal. This endpoint will only return records created in the last 30 days, or the 10k most recently created records.

  • Triggers when a new file is stored in file manager.

  • Triggers when a new member is added to selected list.

  • Triggers when a new notification about changes is sent. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID, and Client Secret are filled in advanced parameters. You can have only one webhook URL per developer application. You can create more subscriptions for this one webhook.

  • Triggers when data is submitted from a given form.

  • Triggers when a new email timeline subscription added for the portal.

  • Triggers when a new ticket is created.

2. Select an action
  • Fetches company information by company ID from the DataMerge database.

  • Gets companies in the same global ultimate hierarchy for a given company ID. By default, company names are excluded (no credit charge) and branches/divisions are excluded. Set include_names=true to include company names (charges 1 credit).

  • Performs an arbitrary authorized API call.

  • Initiates an asynchronous company enrichment job. The job typically takes 30-60 seconds to complete. Provide a webhook url or use the returned job_id with "Get Company Enrichment Result" to retrieve the results.

Select a trigger and an action

Create workflow (opens in a new tab)