Skip to main content

Make Waves ’26 Step into AI’s glass box. Prague, 19–20 Oct.

Register now (opens in a new tab)
Facebook Custom Audiences
Google Sheets

Connect Facebook Custom Audiences and Google Sheets

Explore ready-made Facebook Custom Audiences and Google Sheets templates and start automating in minutes.

Get started free

Create a custom workflow

Integrate Facebook Custom Audiences with Google Sheets and automate the work that moves between them — no code required.

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

Google Sheets
Trigger: Perform a Function
Facebook Custom Audiences
Action: Select an action
1. Select a trigger

  • Receives data from the MAKE_FUNCTION or INTEGROMAT functions used in a sheet. Please note, the Sheets Add-On is required.

  • Triggers when a cell is updated. Watches only changes made in Google Sheet app. Sheets Add-On required.

  • Triggers when a new row is added.

2. Select an action

  • Adds users with email matches to a custom audience.

  • Add users with multi-key matches to a custom audience.

  • Creates a campaign or ad set lookalike audience.

  • Creates a custom audience.

  • Creates a lookalike audience. Lookalike audiences take several sets of people as "seeds" then Facebook builds an audience of similar people.

  • Create a lookalike audience based on people who like your Page.

  • Creates a value based custom audience.

  • Creates a value-based lookalike.

  • Populates a seed audience. You need to populate the new audience with supported identifiers and with the schema key lookalike value.

  • Remove audience members by email or external ID.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

Explore what you can automate between Facebook Custom Audiences and Google Sheets.

Add a Conditional Format Rule
Creates a new conditional format rule at the given index. All subsequent rules' indexes are incremented.
Action
Add a Row
Appends a new row to the bottom of the table.
Action
Add a Sheet
Adds a new sheet.
Action
Add Emails to a Custom Audience
Adds users with email matches to a custom audience.
Action
Add Users to a Custom Audience
Add users with multi-key matches to a custom audience.
Action
Bulk Add Rows (Advanced)
Appends multiple rows to the bottom of the table.
Action
Bulk Update Rows (Advanced)
Updates multiple rows.
Action
Clear a Cell
Clears a specific cell.
Action
Clear a Row
Clears values from a specific row.
Action
Load more

Popular Facebook Custom Audiences and Google Sheets workflows

Connect Facebook Custom Audiences and Google Sheets with Make. Automate manual tasks, sync real-time data, and build more efficient workflows.

App Families

Send records from Google Sheets to Facebook Custom Audiences

Retrieve the rows in Google Sheets spreadsheet which meet specified criteria and send them to Facebook Custom Audiences.

Send records from Google Sheets to Facebook Custom Audiences
Use template
App Families

Add users to Facebook Custom Audiences from Google Sheets rows

Automatically add users to Facebook Custom Audiences from new Google Sheets rows. Streamline audience targeting by syncing data between Google Sheets and Facebook.

Add users to Facebook Custom Audiences from Google Sheets rows
Use template
App Families

Add new Facebook Lead Ads leads to Google Sheets and custom audiences

Automatically add new Facebook Lead Ads leads to Google Sheets and update Facebook custom audiences. Streamline lead management and audience targeting effortlessly.

Add new Facebook Lead Ads leads to Google Sheets and custom audiences
Use template
Load more

Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

Start by registering for Make. As a new Make user, you’ll automatically be assigned a free account. Once your account is set up, you can start creating your first scenarios. We recommend starting with our step-by-step video tutorial.

A scenario represents a workflow or a project of your own creation, and it is made up of a series of modules that automate apps and services. Creating a scenario allows you to transfer and transform data between apps and services via these modules to automate anything and improve the way you work.

Modules are the main building blocks of automation in Make. Modules represent actions that Make performs with an app, like creating, updating, or deleting data.

Mapping links the modules in your scenario. When you map an item, you connect the data retrieved by one module to another module to perform the desired action. For example, you can map email addresses and subject lines to create a spreadsheet using this data.