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Facebook Custom Audiences
Shopify

Connect Facebook Custom Audiences and Shopify

Explore ready-made Facebook Custom Audiences and Shopify templates and start automating in minutes.

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Create a custom workflow

Integrate Facebook Custom Audiences with Shopify and automate the work that moves between them — no code required.

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

Shopify
Trigger: Watch events
Facebook Custom Audiences
Action: Select an action
1. Select a trigger

  • Triggers when a new event occurs in Shopify.

  • Triggers when a new event occurs in Shopify. Allows you to map any event and doesn't require any scopes in advance.

  • Triggers when an order is created or updated.

  • Triggers when a product is created or updated.

2. Select an action

  • Adds users with email matches to a custom audience.

  • Add users with multi-key matches to a custom audience.

  • Creates a campaign or ad set lookalike audience.

  • Creates a custom audience.

  • Creates a lookalike audience. Lookalike audiences take several sets of people as "seeds" then Facebook builds an audience of similar people.

  • Create a lookalike audience based on people who like your Page.

  • Creates a value based custom audience.

  • Creates a value-based lookalike.

  • Populates a seed audience. You need to populate the new audience with supported identifiers and with the schema key lookalike value.

  • Remove audience members by email or external ID.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

Explore what you can automate between Facebook Custom Audiences and Shopify.

Add Emails to a Custom Audience
Adds users with email matches to a custom audience.
Action
Add Users to a Custom Audience
Add users with multi-key matches to a custom audience.
Action
Adjust an inventory level
Adjusts the inventory level by a relative amount.
Action
Create a Campaign or Ad Set Conversion Lookalikes
Creates a campaign or ad set lookalike audience.
Action
Create a Custom Audience
Creates a custom audience.
Action
Create a customer
Creates a new customer with the provided information.
Action
Create a fulfillment
Creates a fulfillment for a given fulfillment order.
Action
Create a Lookalike Audience
Creates a lookalike audience. Lookalike audiences take several sets of people as "seeds" then Facebook builds an audience of similar people.
Action
Create a Page Fan Lookalike Audience
Create a lookalike audience based on people who like your Page.
Action
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Popular Facebook Custom Audiences and Shopify workflows

Connect Facebook Custom Audiences and Shopify with Make. Automate manual tasks, sync real-time data, and build more efficient workflows.

App Families

Add Shopify customers to Facebook Custom Audiences

Use this template to automatically add a Shopify customer who placed an order to a Facebook Custom Audiences audience.

Add Shopify customers to Facebook Custom Audiences
Use template
App Families

Add Shopify abandoned cart customers to a custom Facebook Audience

This template allows you to retrieve the abandoned cart customers from your Shopify store and add their emails to a Facebook Custom Audience so you can automatically run ads and re-market to them on Facebook.

Add Shopify abandoned cart customers to a custom Facebook Audience
Use template

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FAQs

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Start by registering for Make. As a new Make user, you’ll automatically be assigned a free account. Once your account is set up, you can start creating your first scenarios. We recommend starting with our step-by-step video tutorial.

A scenario represents a workflow or a project of your own creation, and it is made up of a series of modules that automate apps and services. Creating a scenario allows you to transfer and transform data between apps and services via these modules to automate anything and improve the way you work.

Modules are the main building blocks of automation in Make. Modules represent actions that Make performs with an app, like creating, updating, or deleting data.

Mapping links the modules in your scenario. When you map an item, you connect the data retrieved by one module to another module to perform the desired action. For example, you can map email addresses and subject lines to create a spreadsheet using this data.