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Google Gemini AI
HubSpot CRM

Connect Google Gemini AI and HubSpot CRM integrations

Explore ready-made Google Gemini AI and HubSpot CRM templates and start automating in minutes.

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Create a custom workflow

Transform Google Gemini AI insights into instant HubSpot CRM actions through Make's automation platform. Let AI-generated content, sales intelligence, and data analysis automatically enrich contacts, update deals, and power customer communications—turning smart insights into CRM results without manual intervention

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

Google Gemini AI
Trigger: Watch events
HubSpot CRM
Action: Select an action
1. Select a trigger

  • Triggers when a long running task has finished.

2. Select an action

  • Adds a contact to a specific workflow.

  • Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.

  • Adds records to selected list (segment).

  • Creates a call with the given properties and returns a copy of the object, including the ID.

  • Creates a communication with the given properties and returns a copy of the object, including the ID.

  • Creates a company with the given properties and returns a copy of the object, including the ID.

  • Creates a contact with the given properties and returns a copy of the object, including the ID.

  • Creates a custom object with the given properties and returns a copy of the object, including the ID.

  • Creates a deal with the given properties and returns a copy of the object, including the ID.

  • Creates a folder.

  • Creates a line item with the given properties and returns a copy of the object, including the ID.

  • Creates a meeting with the given properties and returns a copy of the object, including the ID.

  • Creates a note with the given properties and returns a copy of the object, including the ID.

  • Creates a product with the given properties and returns a copy of the object, including the ID.

  • Creates a new quote.

  • Creates a task with the given properties and returns a copy of the object, including the ID.

  • Creates a ticket.

  • Creates or updates a timeline event. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID and Client Secret are filled in advanced parameters.

  • Associates two CRM objects.

  • Creates an email with the given properties and returns a copy of the object, including the ID.

  • Creates an engagement (a note, task, or activity) on an object in HubSpot. Engagements are any interaction with a contact that should be logged inside of the CRM.

  • Creates an order with the given properties and returns a copy of the object, including the ID.

  • Creates a new contact if the specified email address in the properties does not exist; otherwise, updates the existing contact.

  • Moves a call to the recycling bin.

  • Moves a communication to the recycling bin.

  • Moves a company to the recycling bin.

  • Moves a contact to the recycling bin.

  • Moves a custom object to the recycling bin.

  • Moves a deal to the recycling bin.

  • Permanently deletes a file and all related data and thumbnails from file manager.

  • Marks a folder as deleted.

  • Moves a line item to the recycling bin.

  • Moves a meeting to the recycling bin.

  • Moves a note to the recycling bin.

  • Moves a product to the recycling bin.

  • Deletes quote by its ID.

  • Moves a task to the recycling bin.

  • Deletes an existing ticket.

  • Deletes an association between two CRM objects.

  • Moves an email to the recycling bin.

  • Deletes an engagement (a task or activity) on an object in HubSpot.

  • Moves an order to the recycling bin.

  • Removes records from selected list (segment).

  • Returns information about a specific call.

  • Returns information about a specific communication.

  • Returns information about a specific company.

  • Returns information about a specific contact.

  • Returns information about a specific custom object.

  • Returns information about a specific deal.

  • For a given file ID, return the file associated with that ID.

  • Returns information about a specific line item.

  • Returns information about a specific meeting.

  • Returns information about a specific note.

  • Returns information about a specific product.

  • Gets a quote by its ID.

  • Gets metadata for a specific record property by its (internal) name.

  • Returns information about a specific task.

  • Gets a specific ticket by its ID.

  • Returns information about a specific email.

  • Returns information about a specific invoice.

  • Returns information about a specific order.

  • Returns details for an owner.

  • Performs an arbitrary authorized API call to manage data in Hubspot CRM.

  • Merges contacts

  • Removes a contact from a contact list. This module will be deprecated on September 30th 2025.

  • Removes a contact from a workflow.

  • Sends form submission data to HubSpot.

  • Subscribes a contact to the given subscription emails.

  • Unsubscribes a contact from the given subscription emails. Note that you cannot subscribe the contact to the same email address again.

  • Updates call's properties by their ID. Returns updated properties in the response.

  • Updates communication's properties by their ID. Returns updated properties in the response.

  • Updates company's properties by its ID. Returns updated properties in the response.

  • Updates contact's properties by their ID. Returns updated properties in the response.

  • Updates custom object's properties by its ID. Returns updated properties in the response.

  • Updates a specific deal by its ID. Returns updated properties in the response.

  • Updates line item's properties by their ID. Returns updated properties in the response.

  • Updates meeting's properties by their ID. Returns updated properties in the response.

  • Updates note's properties by their ID. Returns updated properties in the response.

  • Updates product's properties by their ID. Returns updated properties in the response.

  • Updates quote by its ID.

  • Updates task's properties by their ID. Returns updated properties in the response.

  • Updates an existing ticket by its ID.

  • Updates email's properties by their ID. Returns updated properties in the response.

  • Updates order's properties by their ID. Returns updated properties in the response.

  • Moves a file to a different folder.

  • Uploads a new file to the file manager.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

Connect HubSpot CRM and Google Gemini AI through Make's automation platform to create workflows where HubSpot CRM serves as the trigger that initiates actions in Google Gemini AI. When HubSpot CRM generates outputs such as personalized email content, sales insights, or AI-powered data analysis, these results automatically trigger corresponding actions in Google Gemini AI, including enriching contact records, updating deal information, and creating customer communications. This trigger-action integration enables automated workflows where AI-generated intelligence from HubSpot CRM directly updates your Google Gemini AI operations, transforming raw data into actionable CRM updates without manual intervention.

Add a Contact to a Workflow (Legacy)
Adds a contact to a specific workflow.
Action
Add Contacts to a List (Deprecated)
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Action
Add Members to a List (Segment)
Adds records to selected list (segment).
Action
Create a Call
Creates a call with the given properties and returns a copy of the object, including the ID.
Action
Create a Communication
Creates a communication with the given properties and returns a copy of the object, including the ID.
Action
Create a Company
Creates a company with the given properties and returns a copy of the object, including the ID.
Action
Create a Contact
Creates a contact with the given properties and returns a copy of the object, including the ID.
Action
Create a Custom Object Record
Creates a custom object with the given properties and returns a copy of the object, including the ID.
Action
Create a Deal
Creates a deal with the given properties and returns a copy of the object, including the ID.
Action
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How to set up Google Gemini AI and HubSpot CRM in 5 easy steps

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Step 1

Set up your Google Cloud project

To connect Google Gemini AI to Make, you first need to create a project in Google Cloud Platform. Log into Google Cloud Platform with your Google account, click 'New project', give it a name you'll remember, and click 'Create'. This project acts as the foundation for your Gemini AI connection. Once your project is created, make sure it's selected in the dropdown menu at the top of the page. This project will house the special key that allows Make to communicate securely with Google Gemini AI.

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Step 2

Get your API key from Google AI Studio

Head over to Google AI Studio and log in with your Google credentials. This is where you'll generate the key that connects Gemini AI to Make. Click 'Get API key', then 'Create API key', and select the Google Cloud project you just created. Click 'Create API key in existing project' and Google will generate a unique key for you. Copy this key immediately and store it somewhere safe like a password manager, as you'll need to paste it into Make in the next step.

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Step 3

Connect Google Gemini AI in Make

Log into your Make account and add a Google Gemini AI module to your automation scenario. Click 'Create a connection' when the option appears. Make will open a connection form asking for the information needed to link with Google Gemini AI. Paste the API key you copied from Google AI Studio into the 'API Key' field, optionally give your connection a descriptive name, and click 'Save'. Follow any prompts to confirm the connection, and your Google Gemini AI app will be ready to use.

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Step 4

Connect HubSpot CRM to Make

Connecting HubSpot CRM is more straightforward than Google Gemini AI. In Make, add a HubSpot CRM module to your scenario and click 'Create a connection'. You can give your connection an optional name to help identify it later, especially if you plan to use multiple HubSpot accounts. Click 'Save' and Make will prompt you to log into HubSpot and authorize the connection. This lets you confirm that Make has permission to access your HubSpot data. Follow the on-screen prompts to complete the authentication process.

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Step 5

Start using your connected apps

Once both connections are saved and authenticated, they're ready to use in your Make scenarios. You'll see them listed in your connections area, and they'll be available whenever you add modules for these apps. Your connections stay active until you disconnect them. With Google Gemini AI and HubSpot CRM connected, you can now create automations between these apps. For example, you could use Gemini AI to analyze customer data from HubSpot or generate content based on your CRM information, and these connections are reusable across multiple scenarios.

Automate your CRM with Google Gemini AI and HubSpot CRM

Integrate Google Gemini AI with HubSpot CRM to automate contact enrichment, intelligent lead scoring, personalized content generation, and multilingual communication while transforming data into actionable insights.

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AI-powered contact enrichment

Automatically generate personalized contact insights, summaries, and segmentation data using Gemini's language understanding to improve HubSpot CRM records.

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Intelligent lead qualification

Use Gemini to analyze lead communications and automatically score, categorize, and route prospects in HubSpot based on conversation context and intent.

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Automated content personalization

Generate customized email sequences, follow-ups, and marketing content with Gemini that automatically syncs to HubSpot campaigns based on customer data and behavior.

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Smart CRM data analysis

Transform raw HubSpot data into actionable insights by using Gemini to analyze trends, generate reports, and provide strategic recommendations without manual effort.

Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

By connecting Google Gemini AI with HubSpot CRM on Make, you can automate content creation, personalize customer communications at scale, and generate intelligent insights from your CRM data. For example, you can automatically draft personalized email sequences based on contact properties, create summaries of customer interactions, generate social media content tailored to different audience segments, or analyze deal notes to identify patterns and opportunities. This integration eliminates manual content creation tasks and ensures every customer interaction is informed by AI-powered intelligence from your CRM data.

No coding skills are required. Make provides a visual, drag-and-drop interface that allows you to build sophisticated automations between Google Gemini AI and HubSpot CRM without writing a single line of code. You can choose from pre-built templates or create custom workflows by connecting modules and mapping data fields. Make handles all the technical API connections in the background, so you can focus on designing the automation logic that best serves your business needs. Even complex workflows involving multiple steps and conditional logic can be created intuitively.

There are numerous powerful use cases for this integration: automatically generate personalized email responses based on customer history stored in HubSpot; create custom product descriptions or proposals by combining Gemini's writing abilities with deal information; translate customer communications into multiple languages for global outreach; analyze customer feedback and support tickets to generate sentiment reports; draft social media posts highlighting customer success stories from your CRM; create meeting summaries and action items from sales call notes; or generate lead qualification questions based on industry and company data. These automations save hours of manual work while maintaining high-quality, personalized communication.

Make offers unparalleled flexibility compared to native integrations. While HubSpot has built-in features, Make allows you to create custom, multi-step workflows that can include conditional logic, data transformation, error handling, and connections to hundreds of other apps beyond just these two. You can build complex automation scenarios like triggering Gemini AI content generation when a deal reaches a specific stage, then updating HubSpot with the results, sending notifications to Slack, and creating tasks in your project management tool—all in one automated sequence. Make also provides detailed execution history, troubleshooting tools, and the ability to modify workflows instantly without developer involvement, giving you complete control over your integration.