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HubSpot CRM
Mailchimp

Connect HubSpot CRM and Mailchimp integrations

Discover how integrating HubSpot CRM and Mailchimp streamlines contact management, enhances deal tracking, and automates workflows for targeted email campaigns and efficient status updates.

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Create a custom workflow

Effortlessly automate your workflows by synchronizing HubSpot CRM and Mailchimp, ensuring real-time data accuracy and personalized marketing campaigns that hit the mark every time. Boost productivity with seamless integration today.

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

HubSpot CRM
Trigger: Watch Companies
Mailchimp
Action: Select an action
1. Select a trigger

  • Triggers when a new company is created.

  • Triggers when a contact is created, deleted, merged, restored, association changed, or deleted for privacy.

  • Triggers when a new contact is created.

  • Triggers when a new contact is added to a list (only for users with the paid Marketing account). This module will be deprecated on September 30th 2025.

  • Triggers when a CRM object is created/updated.

  • Triggers when a new deal is created.

  • Triggers when a new engagement is created in a portal. This endpoint will only return records created in the last 30 days, or the 10k most recently created records.

  • Triggers when a new file is stored in file manager.

  • Triggers when a new member is added to selected list.

  • Triggers when a new notification about changes is sent. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID, and Client Secret are filled in advanced parameters. You can have only one webhook URL per developer application. You can create more subscriptions for this one webhook.

  • Triggers when data is submitted from a given form.

  • Triggers when a new email timeline subscription added for the portal.

  • Triggers when a new ticket is created.

2. Select an action

  • Adds a new member to a static segment.

  • Adds a new event to the member.

  • Adds or removes tags from a list member.

  • Adds or updates a list member.

  • Adds an email address to a subscriber list.

  • Creates a new campaign.

  • Creates a new list.

  • Creates a new merge field.

  • Creates a new order.

  • Deletes a campaign.

  • Deletes a list.

  • Deletes an existing merge field.

  • Archives or permanently deletes a subscriber.

  • Edits a defined content area of a custom HTML template.

  • Edits an existing subscriber.

  • Gets metadata of a specified campaign.

  • Gets a campaign report.

  • Retrives an existing click report.

  • Gets metadata of a specified list.

  • Retrieves an existing merge field.

  • Gets metadata of a subsciber by email.

  • Performs an arbitrary authorized API call.

  • Performs a campaign action.

  • Removes a member from the specified static segment.

  • Updates an existing campaign.

  • Updates an existing list.

  • Updates an existing merge field.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

With the Make platform, you can easily automate workflows by using Mailchimp as a trigger and HubSpot CRM as an action. Seamlessly sync your Mailchimp contacts with your HubSpot CRM audiences, ensuring your marketing campaigns target the right people using real-time data. Automate tasks such as updating customer records in Mailchimp, which can trigger personalized email sequences in HubSpot CRM effortlessly. Enable a streamlined process that boosts productivity by integrating Mailchimp and HubSpot CRM today.

Add a Contact to a Workflow (Legacy)
Adds a contact to a specific workflow.
Action
Add a Member to a Segment
Adds a new member to a static segment.
Action
Add an Event
Adds a new event to the member.
Action
Add Contacts to a List (Deprecated)
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Action
Add Members to a List (Segment)
Adds records to selected list (segment).
Action
Add/Remove Member Tags
Adds or removes tags from a list member.
Action
Add/Update a List Member
Adds or updates a list member.
Action
Add/Update a Subscriber
Adds an email address to a subscriber list.
Action
Create a Call
Creates a call with the given properties and returns a copy of the object, including the ID.
Action
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How to set up HubSpot CRM and Mailchimp in 5 easy steps

Date

·

Duration

Step 1

Log in to Make

Access your Make account to start setting up the connection.

Date

·

Duration

Step 2

Add HubSpot Module

Include a HubSpot CRM module to begin connecting it to Make.

Date

·

Duration

Step 3

Authorize HubSpot

Log in and authorize the connection to your HubSpot CRM account.

Date

·

Duration

Step 4

Add Mailchimp Module

Include a Mailchimp module to set up its connection.

Date

·

Duration

Step 5

Authorize Mailchimp

Log in and confirm access to complete the connection to Mailchimp.

Boost Efficiency by Integrating HubSpot CRM and Mailchimp: Key Benefits

Integrate HubSpot CRM and Mailchimp to streamline contact management, enhance deal tracking, craft targeted email campaigns, update contact statuses, and automate workflows seamlessly.

Date

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Duration

Streamlined Contact Management

Automatically sync new contacts between HubSpot CRM and Mailchimp to ensure up-to-date customer data.

Date

·

Duration

Enhanced Deal Tracking

Create deals in HubSpot CRM from new Mailchimp subscribers to capitalize on potential sales opportunities.

Date

·

Duration

Targeted Email Campaigns

Add tags to Mailchimp subscribers based on HubSpot CRM deal stages for more personalized email marketing.

Date

·

Duration

Efficient Status Updates

Update HubSpot CRM contact details based on Mailchimp subscription status changes for more accurate records.

Popular HubSpot CRM and Mailchimp workflows

Connect HubSpot CRM and Mailchimp with Make. Automate manual tasks, sync real-time data, and build more efficient workflows.

App Families

Create or update a Mailchimp subscriber from a new HubSpot CRM contact

Every time a HubSpot CRM contact is created, Make will automatically add a Mailchimp subscriber.

Create or update a Mailchimp subscriber from a new HubSpot CRM contact
Use template
App Families

Create or update a HubSpot CRM contact from a new Mailchimp subscriber

Every time a Mailchimp subscriber is added, Make will automatically create or update a HubSpot CRM contact.

Create or update a HubSpot CRM contact from a new Mailchimp subscriber
Use template
App Families

Update contacts in HubSpot CRM based on subscription status in MailChimp

This template will allow you to create a scenario that will be watching for subscribers in MailChimp and report status (subscribed/unsubscribed) changes to HubSpot CRM. You can adjust or expand the scenario to suit your needs.

Update contacts in HubSpot CRM based on subscription status in MailChimp
Use template
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Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

By integrating HubSpot CRM with Make, you can automate entire HubSpot workflows, improving efficiency and saving time. With 20 ready-to-use integrations, you can seamlessly connect HubSpot with other apps you use, ensuring your data flows smoothly across your tools.

Integrating Mailchimp with Make allows you to automate your email marketing campaigns by connecting Mailchimp with other platforms you use. This ensures that your email lists are always up-to-date, and your marketing efforts are synchronized, leading to more effective and personalized campaigns.

Yes, Make offers 20 ready-to-use integrations for HubSpot CRM. These pre-built integrations can help you quickly connect HubSpot with other tools you use, allowing you to automate workflows without having to start from scratch.

With Make, you can automate a variety of workflows between HubSpot CRM and Mailchimp. For example, you can automatically add new leads from HubSpot to a Mailchimp mailing list, update contact information across both platforms, and trigger email campaigns based on CRM data. This integration helps you streamline your marketing and sales processes, leading to better coordination and efficiency.