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HubSpot CRM
Vapi

Connect HubSpot CRM and Vapi integrations

Explore ready-made HubSpot CRM and Vapi templates and start automating in minutes.

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Create a custom workflow

Transform your customer engagement with automated AI voice interactions by connecting HubSpot CRM and Vapi through Make's drag-and-drop platform. Instantly trigger intelligent voice calls based on CRM events, reduce response times, and empower your sales team to act on customer data automatically—no coding required.

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

HubSpot CRM
Trigger: Watch Companies
Vapi
Action: Select an action
1. Select a trigger

  • Triggers when a new company is created.

  • Triggers when a contact is created, deleted, merged, restored, association changed, or deleted for privacy.

  • Triggers when a new contact is created.

  • Triggers when a new contact is added to a list (only for users with the paid Marketing account). This module will be deprecated on September 30th 2025.

  • Triggers when a CRM object is created/updated.

  • Triggers when a new deal is created.

  • Triggers when a new engagement is created in a portal. This endpoint will only return records created in the last 30 days, or the 10k most recently created records.

  • Triggers when a new file is stored in file manager.

  • Triggers when a new member is added to selected list.

  • Triggers when a new notification about changes is sent. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID, and Client Secret are filled in advanced parameters. You can have only one webhook URL per developer application. You can create more subscriptions for this one webhook.

  • Triggers when data is submitted from a given form.

  • Triggers when a new email timeline subscription added for the portal.

  • Triggers when a new ticket is created.

2. Select an action

  • Sends a client-generated event or object to the VAPI platform. Commonly used for live updates or user actions.

  • Creates an outbound phone call to Twilio or Vonage number added on your dashboard.

  • Creates a new voice assistant with a specified configuration (name, voice, model, etc.).

  • Starts a new call session using an assistant or a squad. Often used to simulate or initiate interactions.

  • Creates a group of assistants (a squad) where the first available assistant responds to a call.

  • Defines a new tool that can be invoked by an assistant (e.g., API calls, function tools, DTMF).

  • Deletes a specific assistant by ID.

  • Deletes call metadata and logs for a particular conversation.

  • Deletes a selected file from the knowledge base.

  • Fetches details for a specific file by ID.

  • Retrieves information about a specific squad, including its members.

  • Fetches the details of a tool, such as its configuration and endpoint.

  • Performs an arbitrary authorized API call.

  • Returns the response to the function call be it error or result.

  • Sends a message from the VAPI server to the client app. Often used to trigger UI changes or sync data.

  • Updates the configuration of an existing assistant.

  • Allows updates to a specific call session (e.g., tagging, note-taking).

  • Updates the configuration of an existing file.

  • Updates members or configuration of a squad.

  • Modifies an existing tool's logic or structure.

  • Upload a file to use with the knowledge base.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

Connect Vapi and HubSpot CRM through Make's intuitive integration platform and build sophisticated automated workflows that trigger AI-powered voice interactions based on CRM events. Make enables you to automatically initiate HubSpot CRM calls when new contacts are added to Vapi or create dynamic workflows that respond to specific CRM triggers. By integrating Vapi as a trigger and HubSpot CRM as an action, you can reduce response times and ensure your sales team can automatically execute voice communications based on customer data events in Vapi. The drag-and-drop interface makes it straightforward to design and deploy powerful automation scenarios where Vapi events trigger HubSpot CRM actions, transforming how your organization manages customer relationships and voice communications.

Add a Contact to a Workflow (Legacy)
Adds a contact to a specific workflow.
Action
Add Contacts to a List (Deprecated)
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Action
Add Members to a List (Segment)
Adds records to selected list (segment).
Action
Client Message
Sends a client-generated event or object to the VAPI platform. Commonly used for live updates or user actions.
Action
Create a Call
Creates a call with the given properties and returns a copy of the object, including the ID.
Action
Create a Communication
Creates a communication with the given properties and returns a copy of the object, including the ID.
Action
Create a Company
Creates a company with the given properties and returns a copy of the object, including the ID.
Action
Create a Contact
Creates a contact with the given properties and returns a copy of the object, including the ID.
Action
Create a Custom Object Record
Creates a custom object with the given properties and returns a copy of the object, including the ID.
Action
Load more

How to set up HubSpot CRM and Vapi in 5 easy steps

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Duration

Step 1

Log in to Make and add your app module

Start by logging into your Make account and adding either a HubSpot CRM or Vapi module to your automation scenario. Make is the platform that connects different applications, and modules are building blocks that represent actions from specific apps—just select the one you want from the available options.

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Duration

Step 2

Click the button to create a new connection

After adding your module, you'll see a 'Create a connection' button—click it to begin linking Make with your chosen app. This opens the connection setup where you'll provide the information needed to establish communication between Make and your application.

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Duration

Step 3

Name your connection for easier identification

You'll have the option to give your connection a custom name, like 'My HubSpot Connection' or 'Vapi for Sales.' While this step is optional, choosing a descriptive name helps you identify it later, especially if you plan to create multiple connections in the future.

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Duration

Step 4

Enter your API credentials to authorize access

You'll need to provide your API key or credentials to allow Make to securely access your app. For Vapi connections, get your API key by logging into Vapi, navigating to Build and then Vapi API Keys in the sidebar, then paste this secure key into the API Key field in Make—this acts like a password that enables safe communication between the platforms.

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Duration

Step 5

Save and authenticate to complete the connection

Click the 'Save' button to store your connection settings, then authenticate your account when prompted to confirm you're granting Make access. Once you see the success confirmation, your connection is complete and ready to use in your automation scenarios—you can now build workflows that connect your apps together.

Automate AI voice calls and sync customer data with HubSpot CRM and Vapi

Connect HubSpot CRM and Vapi to automate personalized AI voice calls, sync call data to contact records, and enrich your sales pipeline with voice analytics for smarter customer engagement.

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Automated lead follow-up with AI voice calls

Automatically trigger personalized AI voice calls through Vapi when new leads are created in HubSpot CRM, ensuring immediate engagement without manual intervention.

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Duration

Real-time CRM updates from call interactions

Capture and sync call outcomes, transcripts, and customer responses from Vapi directly into HubSpot contact records for complete conversation visibility.

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Intelligent call routing based on CRM data

Use HubSpot contact properties and deal stages to dynamically trigger appropriate Vapi call campaigns tailored to each customer's journey.

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Automated appointment scheduling and confirmation

Automatically initiate Vapi AI calls to confirm appointments or meetings scheduled in HubSpot, reducing no-shows and manual reminder tasks.

Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

By integrating HubSpot CRM with Vapi through Make, you can automate your entire call workflow. When a new lead enters HubSpot, Make can automatically trigger Vapi to initiate calls, update contact records based on call outcomes, and log call data back into HubSpot CRM. This eliminates manual data entry, ensures no leads fall through the cracks, and allows your sales team to focus on meaningful conversations rather than administrative tasks. You can create custom automation scenarios using Make's visual builder without any coding required.

Make allows you to listen to various Vapi webhook events such as call completed, call started, voicemail detected, or conversation transcripts. When these events occur, Make can automatically update corresponding HubSpot CRM records with call duration, outcomes, transcriptions, and next steps. For example, if Vapi detects a positive call outcome, Make can automatically move the deal to the next pipeline stage in HubSpot and create a follow-up task for your sales representative. This real-time synchronization keeps your CRM data accurate and actionable.

No coding skills are required. Make provides a visual, drag-and-drop interface that allows you to build sophisticated automations between HubSpot CRM and Vapi in minutes. You can choose from pre-built templates or create custom scenarios by selecting triggers, actions, and conditions. Make offers over 20 ready-to-use HubSpot integrations and connects with Vapi's API, handling all the technical complexity behind the scenes. This means anyone on your team can set up and modify workflows without involving developers.

Absolutely. Make enables you to create highly personalized call campaigns by combining HubSpot CRM data with Vapi's calling capabilities. You can build workflows that segment contacts based on HubSpot properties, customize Vapi call scripts with contact-specific information, schedule calls at optimal times based on contact timezone or behavior, and route responses differently based on deal stage or contact properties. This level of customization helps you deliver relevant, timely communication that increases engagement and conversion rates while maintaining the efficiency of automation.