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Jasper AI
HubSpot CRM

Connect Jasper AI and HubSpot CRM integrations

Explore ready-made Jasper AI and HubSpot CRM templates and start automating in minutes.

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Create a custom workflow

Transform your sales workflow by connecting Jasper AI and HubSpot CRM through Make's automation platform, instantly delivering AI-generated content directly into your contact records. Eliminate manual copying and pasting while empowering your team with personalized email sequences, blog posts, and social media content that flows automatically from creation to CRM. Spend less time on data entry and more time closing deals with compelling, ready-to-use marketing materials at your fingertips.

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

HubSpot CRM
Trigger: Watch Companies
Jasper AI
Action: Select an action
1. Select a trigger

  • Triggers when a new company is created.

  • Triggers when a contact is created, deleted, merged, restored, association changed, or deleted for privacy.

  • Triggers when a new contact is created.

  • Triggers when a new contact is added to a list (only for users with the paid Marketing account). This module will be deprecated on September 30th 2025.

  • Triggers when a CRM object is created/updated.

  • Triggers when a new deal is created.

  • Triggers when a new engagement is created in a portal. This endpoint will only return records created in the last 30 days, or the 10k most recently created records.

  • Triggers when a new file is stored in file manager.

  • Triggers when a new member is added to selected list.

  • Triggers when a new notification about changes is sent. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID, and Client Secret are filled in advanced parameters. You can have only one webhook URL per developer application. You can create more subscriptions for this one webhook.

  • Triggers when data is submitted from a given form.

  • Triggers when a new email timeline subscription added for the portal.

  • Triggers when a new ticket is created.

2. Select an action

  • Create a tone for use in personalizing AI outputs.

  • Creates a knowledge item for use in personalizing AI outputs.

  • Delete an existing tone in your Jasper workspace.

  • Deletes an existing knowledge item from your Jasper workspace.

  • Performs an arbitrary authorized API call.

  • Turn a piece of content into new or different forms.

  • Generates customized content with a free-form prompt and optional context.

  • Performs common content generation tasks via pre-packaged templates for marketers.

  • Update an existing tone in your Jasper workspace.

  • Updates an existing knowledge in your Jasper workspace.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

Connect HubSpot CRM and Jasper AI through Make's automation platform to create workflows where HubSpot CRM acts as the trigger and Jasper AI as the action. When HubSpot CRM generates new content, it triggers an automated workflow that transfers this AI-generated content directly into Jasper AI. The action automatically populates Jasper AI contact records with the content created by HubSpot CRM, such as custom email sequences, blog posts, or social media content. This trigger-action integration eliminates manual data entry and ensures your sales team always has access to compelling, personalized marketing materials generated by HubSpot CRM and stored in Jasper AI.

Add a Contact to a Workflow (Legacy)
Adds a contact to a specific workflow.
Action
Add Contacts to a List (Deprecated)
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Action
Add Members to a List (Segment)
Adds records to selected list (segment).
Action
Create a Call
Creates a call with the given properties and returns a copy of the object, including the ID.
Action
Create a Communication
Creates a communication with the given properties and returns a copy of the object, including the ID.
Action
Create a Company
Creates a company with the given properties and returns a copy of the object, including the ID.
Action
Create a Contact
Creates a contact with the given properties and returns a copy of the object, including the ID.
Action
Create a Custom Object Record
Creates a custom object with the given properties and returns a copy of the object, including the ID.
Action
Create a Deal
Creates a deal with the given properties and returns a copy of the object, including the ID.
Action
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How to set up Jasper AI and HubSpot CRM in 5 easy steps

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Step 1

Add your app module to Make

Log into your Make account and open the scenario where you want to build your automation. Add the module for either HubSpot CRM or Jasper AI to your scenario. This module is what allows Make to communicate with your chosen app and carry out automated tasks for you.

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Step 2

Click create a connection

Once you've added your app module, look for the 'Create a connection' button and click it to start linking Make with your application. This button begins the setup process that connects the two platforms together so they can work as one automated system.

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Step 3

Get your API key from the app

Before Make can connect, you'll need an API key from your app. For Jasper AI, go to your account settings, find the Dev Tools tab, then the Tokens section, and generate a new API key. Copy this key carefully as you'll paste it into Make in the next step.

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Step 4

Enter your API key in Make

Return to Make and paste your API key into the connection setup screen. This credential allows Make to securely access your application and perform actions on your behalf. Make sure to enter it exactly as it appears to ensure the connection works properly.

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Step 5

Save and start automating

Click the 'Save' button to finalize your connection between Make and your application. Your connection is now active and ready to use in your automation scenarios. You can now build workflows that automatically move data and trigger actions between your connected apps.

AI-powered marketing automation with Jasper AI and HubSpot CRM

Integrate Jasper AI and HubSpot CRM to automate personalized content creation, accelerate marketing campaigns, and scale sales outreach with AI-generated messaging synced directly to your CRM workflows.

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Automate AI-powered content creation for CRM contacts

Automatically generate personalized marketing content with Jasper AI based on HubSpot contact data, lifecycle stages, or deal information without manual intervention.

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Accelerate content distribution across marketing campaigns

Instantly publish Jasper-generated blog posts, emails, and social content directly into HubSpot campaigns, landing pages, and workflows for faster time-to-market.

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Improve lead nurturing with dynamic AI content

Trigger personalized content generation in Jasper based on HubSpot lead behaviors and automatically update contact records with tailored messaging.

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Scale content production for sales teams

Empower sales representatives by automatically creating customized proposals, follow-up emails, and outreach messages using Jasper when deals progress through HubSpot pipeline stages.

Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

By integrating Jasper AI with HubSpot CRM through Make, you can automatically generate personalized marketing content based on your CRM data. For example, when a new contact is added to HubSpot or moves to a specific deal stage, Make can trigger Jasper AI to create customized blog posts, email campaigns, or social media content tailored to that contact's profile and interests. This automation saves hours of manual work while ensuring your content is always relevant and aligned with your sales pipeline.

Absolutely! Make enables you to build workflows that segment your HubSpot contacts based on specific criteria like industry, company size, or lifecycle stage, then automatically generate targeted content through Jasper AI for each segment. You can create personalized web copy, social media posts, or email sequences that speak directly to each audience segment's needs, all without manual intervention. This level of automation helps marketing teams scale their content production while maintaining quality and relevance.

Yes! Make offers flexible workflow automation that can include approval steps. You can set up scenarios where Jasper AI generates content, sends it to your team via email or Slack for review, and only updates HubSpot CRM records or publishes content after approval. You can also configure Make to save draft content in HubSpot, create tasks for team members to review, or store generated content in cloud storage for quality control before distribution. This ensures you maintain content standards while still benefiting from automation.

No coding skills are required! Make provides a visual, drag-and-drop interface that makes it easier to connect Jasper AI and HubSpot CRM. You can choose from pre-built modules for both applications and configure them using dropdown menus and form fields. Make also offers ready-to-use templates for common workflows, and you can start with a free account to test the integration before committing. The platform handles all the technical complexity behind the scenes, allowing marketers to focus on strategy rather than code.