Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

Google Calendar
Trigger: Watch Events
Microsoft Advertising Conversions
Action: Select an action
1. Select a trigger
  • Triggers when an event is created, updated, deleted, started or ended in a selected calendar.

  • Triggers when an event is occured in Google Calendar.

2. Select an action
  • Performs an arbitrary authorized API call.

  • Sends a custom API call to Microsoft Advertising Conversions. You can use this to call endpoints that aren't covered by existing modules.

  • Adjusts the conversion time and value for offline conversions.

  • Applies offline conversions.

  • Adjusts the conversion time and value for online conversions.

Select a trigger and an action

Create workflow (opens in a new tab)