Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

Google Sheets
Trigger: Perform a Function
Microsoft Advertising Conversions
Action: Select an action
1. Select a trigger
  • Receives data from the MAKE_FUNCTION or INTEGROMAT functions used in a sheet. Please note, the Sheets Add-On is required.

  • Triggers when a cell is updated. Watches only changes made in Google Sheet app. Sheets Add-On required.

  • Triggers when a new row is added.

2. Select an action
  • Performs an arbitrary authorized API call.

  • Sends a custom API call to Microsoft Advertising Conversions. You can use this to call endpoints that aren't covered by existing modules.

  • Adjusts the conversion time and value for offline conversions.

  • Applies offline conversions.

  • Adjusts the conversion time and value for online conversions.

Select a trigger and an action

Create workflow (opens in a new tab)