Skip to main content

Make Waves ’26 Step into AI’s glass box. Prague, 19–20 Oct.

Register now (opens in a new tab)
OpenAI (ChatGPT, Whisper)
HubSpot CRM

Connect OpenAI (ChatGPT, Sora, DALL-E, Whisper) and HubSpot CRM integrations

Discover powerful automation workflows that combine OpenAI's AI capabilities with HubSpot CRM. Transform your sales and marketing operations by automating lead personalization, data enrichment, and customer communications with intelligent ChatGPT integration.

Optimize your entire customer journey from first contact to follow-up with AI-powered workflows that save time, increase engagement rates, and deliver personalized experiences at scale through HubSpot and OpenAI integration.

Get started free

Create a custom workflow

Transform OpenAI outputs—ChatGPT conversations, DALL-E images, Whisper transcriptions, and Sora videos—into instant HubSpot CRM actions with Make's no-code automation. Automatically enrich contacts, create tasks, update deals, and optimize your sales workflow by connecting AI-powered insights directly to your CRM in seconds.

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

OpenAI (ChatGPT, Whisper)
Trigger: Watch batch completed
HubSpot CRM
Action: Select an action
1. Select a trigger

  • Triggers when a batch is completed.

2. Select an action

  • Adds a contact to a specific workflow.

  • Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.

  • Adds records to selected list (segment).

  • Creates a call with the given properties and returns a copy of the object, including the ID.

  • Creates a communication with the given properties and returns a copy of the object, including the ID.

  • Creates a company with the given properties and returns a copy of the object, including the ID.

  • Creates a contact with the given properties and returns a copy of the object, including the ID.

  • Creates a custom object with the given properties and returns a copy of the object, including the ID.

  • Creates a deal with the given properties and returns a copy of the object, including the ID.

  • Creates a folder.

  • Creates a line item with the given properties and returns a copy of the object, including the ID.

  • Creates a meeting with the given properties and returns a copy of the object, including the ID.

  • Creates a note with the given properties and returns a copy of the object, including the ID.

  • Creates a product with the given properties and returns a copy of the object, including the ID.

  • Creates a new quote.

  • Creates a task with the given properties and returns a copy of the object, including the ID.

  • Creates a ticket.

  • Creates or updates a timeline event. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID and Client Secret are filled in advanced parameters.

  • Associates two CRM objects.

  • Creates an email with the given properties and returns a copy of the object, including the ID.

  • Creates an engagement (a note, task, or activity) on an object in HubSpot. Engagements are any interaction with a contact that should be logged inside of the CRM.

  • Creates an order with the given properties and returns a copy of the object, including the ID.

  • Creates a new contact if the specified email address in the properties does not exist; otherwise, updates the existing contact.

  • Moves a call to the recycling bin.

  • Moves a communication to the recycling bin.

  • Moves a company to the recycling bin.

  • Moves a contact to the recycling bin.

  • Moves a custom object to the recycling bin.

  • Moves a deal to the recycling bin.

  • Permanently deletes a file and all related data and thumbnails from file manager.

  • Marks a folder as deleted.

  • Moves a line item to the recycling bin.

  • Moves a meeting to the recycling bin.

  • Moves a note to the recycling bin.

  • Moves a product to the recycling bin.

  • Deletes quote by its ID.

  • Moves a task to the recycling bin.

  • Deletes an existing ticket.

  • Deletes an association between two CRM objects.

  • Moves an email to the recycling bin.

  • Deletes an engagement (a task or activity) on an object in HubSpot.

  • Moves an order to the recycling bin.

  • Removes records from selected list (segment).

  • Returns information about a specific call.

  • Returns information about a specific communication.

  • Returns information about a specific company.

  • Returns information about a specific contact.

  • Returns information about a specific custom object.

  • Returns information about a specific deal.

  • For a given file ID, return the file associated with that ID.

  • Returns information about a specific line item.

  • Returns information about a specific meeting.

  • Returns information about a specific note.

  • Returns information about a specific product.

  • Gets a quote by its ID.

  • Gets metadata for a specific record property by its (internal) name.

  • Returns information about a specific task.

  • Gets a specific ticket by its ID.

  • Returns information about a specific email.

  • Returns information about a specific invoice.

  • Returns information about a specific order.

  • Returns details for an owner.

  • Performs an arbitrary authorized API call to manage data in Hubspot CRM.

  • Merges contacts

  • Removes a contact from a contact list. This module will be deprecated on September 30th 2025.

  • Removes a contact from a workflow.

  • Sends form submission data to HubSpot.

  • Subscribes a contact to the given subscription emails.

  • Unsubscribes a contact from the given subscription emails. Note that you cannot subscribe the contact to the same email address again.

  • Updates call's properties by their ID. Returns updated properties in the response.

  • Updates communication's properties by their ID. Returns updated properties in the response.

  • Updates company's properties by its ID. Returns updated properties in the response.

  • Updates contact's properties by their ID. Returns updated properties in the response.

  • Updates custom object's properties by its ID. Returns updated properties in the response.

  • Updates a specific deal by its ID. Returns updated properties in the response.

  • Updates line item's properties by their ID. Returns updated properties in the response.

  • Updates meeting's properties by their ID. Returns updated properties in the response.

  • Updates note's properties by their ID. Returns updated properties in the response.

  • Updates product's properties by their ID. Returns updated properties in the response.

  • Updates quote by its ID.

  • Updates task's properties by their ID. Returns updated properties in the response.

  • Updates an existing ticket by its ID.

  • Updates email's properties by their ID. Returns updated properties in the response.

  • Updates order's properties by their ID. Returns updated properties in the response.

  • Moves a file to a different folder.

  • Uploads a new file to the file manager.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

Connect HubSpot CRM as a trigger and OpenAI (ChatGPT, Sora, DALL-E, Whisper) as an action through Make's automation platform. When OpenAI generates outputs—such as ChatGPT responses, DALL-E images, Whisper transcriptions, or Sora videos—these can trigger automated actions in OpenAI (ChatGPT, Sora, DALL-E, Whisper). For example, AI-generated insights can automatically enrich OpenAI (ChatGPT, Sora, DALL-E, Whisper) contacts, ChatGPT-drafted messages can create follow-up tasks based on deal stages, DALL-E visuals can be attached to contact records or marketing materials, and Whisper transcriptions from sales calls can update deal notes. This trigger-action integration enables you to automatically capture OpenAI outputs and use them to update contacts, create deals, log activities, or enrich data within OpenAI (ChatGPT, Sora, DALL-E, Whisper), improving your workflows without coding.

Add a Contact to a Workflow (Legacy)
Adds a contact to a specific workflow.
Action
Add Contacts to a List (Deprecated)
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Action
Add Members to a List (Segment)
Adds records to selected list (segment).
Action
Analyze images (Vision)
Analyzes images according to specified instructions.
Action
Cancel a batch
Cancels an "in-progress" batch. The batch will be in status "cancelling" for up to 10 minutes, before changing to "cancelled", where it will have partial results (if any) available in the output file.
Action
Create a batch
Creates and executes a batch of API calls.
Action
Create a Call
Creates a call with the given properties and returns a copy of the object, including the ID.
Action
Create a Communication
Creates a communication with the given properties and returns a copy of the object, including the ID.
Action
Create a Company
Creates a company with the given properties and returns a copy of the object, including the ID.
Action
Load more

How to set up OpenAI (ChatGPT, Whisper) and HubSpot CRM in 5 easy steps

Date

·

Duration

Step 1

Log into Make and open your workspace

Sign into your Make account using your web browser to access your automation workspace. From here, you can either create a new scenario from scratch or open an existing one where you want to add the connection between OpenAI GPT-3 and HubSpot CRM.

Date

·

Duration

Step 2

Add the app module to your scenario

Search for and add either the HubSpot CRM or OpenAI GPT-3 module to your scenario, depending on which app you want to start with. This module serves as the foundation for building the connection between the two applications in your automation workflow.

Date

·

Duration

Step 3

Start the connection process

Once you've added your chosen module to the scenario, look for the 'Create a connection' button and click it to begin setting up the link between Make and your app. This initiates the process that will allow Make to communicate with your HubSpot CRM or OpenAI GPT-3 account.

Date

·

Duration

Step 4

Authenticate and grant permissions

Follow the prompts to log into your app account when asked, then review and approve the permissions that Make needs to access your data. This authentication step ensures secure communication between Make and your connected application, allowing your automations to work properly.

Date

·

Duration

Step 5

Save and start building automations

After successfully completing the authentication, click 'Save' to store your connection settings. Your connection is now active and ready to use, allowing you to build automations that transfer data and trigger actions between OpenAI GPT-3 and HubSpot CRM within your Make scenarios.

Transform your sales process with OpenAI and HubSpot CRM integration

Automate powerful workflows by connecting OpenAI with HubSpot CRM. Generate personalized messages, enrich contact data, and improve workflows using AI to increase engagement and sales efficiency.

Date

·

Duration

AI-powered lead personalization

Automatically generate personalized introduction messages for every new HubSpot lead using ChatGPT, increasing engagement rates and conversion potential.

Date

·

Duration

Intelligent CRM data enrichment

Leverage OpenAI to automatically enrich contact and company information in HubSpot with comprehensive data from multiple sources, eliminating manual research.

Date

·

Duration

Automated follow-up task generation

Use AI to analyze meeting transcripts and automatically create prioritized follow-up tasks in HubSpot with smart recommendations and proper assignment.

Date

·

Duration

Optimized sales workflow automation

Connect OpenAI's language capabilities with HubSpot CRM to automate entire lead nurturing and sales processes from first contact to follow-up.

Popular OpenAI (ChatGPT, Whisper) and HubSpot CRM workflows

Connect OpenAI (ChatGPT, Whisper) and HubSpot CRM with Make. Automate manual tasks, sync real-time data, and build more efficient workflows.

AI

Personalize an introduction message with ChatGPT for new HubSpot CRM leads and store them on a Google Sheet for review

Optimize your introduction message using ChatGPT, a personalized approach for new HubSpot CRM leads, and save on Google Sheets for easy review and management.

Personalize an introduction message with ChatGPT for new HubSpot CRM leads and store them on a Google Sheet for review
Use template
AI

Sync MeetGeek meeting insights to HubSpot with enriched contact data and follow-ups

Automatically enrich contact and company information, sync it to HubSpot, and generate AI-powered follow-up tasks—all based on your MeetGeek meeting data. This Make template uses MeetGeek, OpenAI, and HubSpot to streamline post-meeting sales workflows. It starts by pulling meeting participant emails and uses a Make AI agent to enrich contact and company details via Apollo and web search. The AI then returns clean JSON to create or update records in HubSpot (contacts, companies, and deals). You can also pass the meeting transcript to OpenAI to determine whether a follow-up is needed. If so, the workflow will auto-create a task with a recommended summary and assign it to the right person—based on email matching, fallback logic, or manual mapping. 🔧 Apps used: MeetGeek, OpenAI, HubSpot ⚙️ Key features: contact enrichment, CRM syncing, intelligent follow-up task generation This template was created by MeetGeek. 💬 For support, reach out to [email protected]. 🎥 Watch this video to learn how to set it up: https://youtu.be/BVSyOXUBrD8?si=aVbDHpRPtDVuXLIQ&t=1935

Sync MeetGeek meeting insights to HubSpot with enriched contact data and follow-ups
Use template

Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

By connecting OpenAI with HubSpot CRM on Make, you can automate content generation for personalized email campaigns, automatically enrich contact records with AI-generated summaries, create intelligent chatbot responses based on CRM data, and generate customized marketing materials using GPT-4 or DALL-E. This integration allows you to leverage AI's power to scale your customer communications while maintaining personalization, saving your team countless hours of manual work.

No coding skills are required! Make provides a visual, drag-and-drop interface that connects OpenAI and HubSpot CRM. You can choose from 20 ready-to-use HubSpot integrations or customize your own workflow using Make's intuitive scenario builder. Just authenticate both applications, select your triggers and actions, and Make handles all the technical complexity behind the scenes, allowing anyone to create powerful automations in minutes.

Popular use cases include: automatically generating personalized follow-up emails using GPT-4 based on deal stage and contact information, creating AI-powered lead scoring summaries, transcribing sales calls with Whisper and logging insights directly to contact records, generating custom product descriptions or blog content informed by customer data, creating visual assets with DALL-E for specific campaigns, and using AI to analyze customer interactions and suggest next best actions. These automations help sales and marketing teams work smarter and close deals faster.

Make is a trusted automation platform that handles millions of operations daily with enterprise-grade security. Your OpenAI API keys and HubSpot credentials are encrypted and securely stored. Make provides error handling, automatic retries, and detailed execution logs so you can monitor every step of your workflows. You maintain complete control over what data is shared between applications and can set up conditional logic to ensure AI-generated content meets your standards before it's added to HubSpot. Plus, you can start with a free Make account to test your integration risk-free.