Skip to main content

Make Waves ’26 Step into AI’s glass box. Prague, 19–20 Oct.

Register now (opens in a new tab)
People Data Labs
Perplexity AI

Connect People Data Labs and Perplexity AI integrations

Explore ready-made People Data Labs and Perplexity AI templates and start automating in minutes.

Get started free

Create a custom workflow

Turn B2B contact data from People Data Labs into AI-powered insights with Perplexity AI automatically. Connect these platforms through Make to transform prospect profiles into personalized research, competitive intelligence, and content recommendations—no coding required, no manual data transfers, just instant intelligence that drives smarter business decisions.

Triggers and actions

Integrate Perplexity AI as a trigger and People Data Labs as an action through Make's automation platform to create powerful workflows. When Perplexity AI retrieves B2B contact and company information, it triggers your automation scenario. This enriched data then flows directly into People Data Labs as an action, where the AI processes the information to generate personalized research summaries, competitive intelligence, or content recommendations. The trigger-action connection eliminates manual data transfers between these platforms, automatically transforming prospect profiles from Perplexity AI into AI-powered insights through People Data Labs without requiring any coding.

Create a chat completion
Creates a chat completions with the chosen model.
Action
Create an agent response
Generate a response for the provided input with optional web search and reasoning.
Action
Enrich a Company
Matches input data to return a single company.
Action
Enrich a Person
Matches input data to return a single person.
Action
Generate contextualized embeddings (advanced)
Generate contextualized embeddings for document chunks. Chunks from the same document share context awareness, improving retrieval quality for document-based applications.
Action
Generate embeddings
Generate vector representations (embeddings) for the text you provide.
Action
List search results
Returns the ranked search results from Perplexity's continously refreshed index.
Search
Make an API Call
Performs an arbitrary API call.
Action
Make an API Call
Performs an arbitrary authorized API call.
Action
Load more

How to set up People Data Labs and Perplexity AI in 5 easy steps

Date

·

Duration

Step 1

Get your API key from the application

Log into the application you want to connect (like People Data Labs or Perplexity AI) and find the API Keys section in your dashboard or account settings. Copy this unique key carefully and save it somewhere secure, as you'll need it to establish the connection in Make.

Date

·

Duration

Step 2

Add the application to your Make workflow

Open your Make account and go to the scenario where you want to use the application. Click to add a new module, search for the application by name, and select it from the list to add it to your automation workflow.

Date

·

Duration

Step 3

Start creating the connection

After adding the module, you'll see a button that says 'Create a connection' or similar. Click this button to open the connection setup form where you'll enter your application credentials.

Date

·

Duration

Step 4

Enter your API key in Make

In the connection form, find the API Key field and paste the key you copied from your application dashboard. Make sure it's entered exactly as copied, without any extra spaces or characters, then click Save to establish the connection.

Date

·

Duration

Step 5

Confirm and start using your connection

Make will verify your credentials with the application. If prompted, follow any on-screen instructions to authorize access. Once the connection is successfully created, you can start using the application's features in your Make scenarios to automate your workflows.

Supercharge your data intelligence with People Data Labs and Perplexity AI

Combine People Data Labs enrichment with Perplexity AI research to automate lead intelligence, validate contact data, and improve outreach with real-time insights and competitive analysis.

Date

·

Duration

Enrich data with AI-powered insights

Automatically enhance People Data Labs contact and company information with intelligent research and contextual insights from Perplexity AI.

Date

·

Duration

Intelligent lead research automation

Combine PDL's enriched contact data with Perplexity's knowledge discovery to automatically generate comprehensive prospect intelligence reports.

Date

·

Duration

Smart data validation and verification

Use Perplexity AI to cross-reference and validate People Data Labs enrichment results with real-time web information for improved data accuracy.

Date

·

Duration

Automated competitive intelligence gathering

Trigger Perplexity AI searches based on company data from PDL to automatically compile market intelligence and competitor analysis.

Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

By connecting People Data Labs and Perplexity AI through Make, you can create a powerful automated workflow that first enriches contact or company data using PDL's comprehensive database, then automatically feeds that enriched information into Perplexity AI to generate deeper insights, competitive intelligence, or research summaries. This integration eliminates manual data transfers and enables you to combine structured data enrichment with AI-powered knowledge discovery in a single process, saving hours of research time per lead or account.

The integration excels in several scenarios: sales intelligence workflows where you enrich prospect data via PDL then use Perplexity AI to research their company's recent news and market positioning; recruitment processes that combine candidate data enrichment with AI-powered research on their skills and industry trends; market research projects that leverage PDL's company data alongside Perplexity's knowledge discovery for competitive analysis; and lead scoring systems that use enriched demographic data combined with AI-generated insights about company health and growth potential. Make's visual workflow builder lets you customize these scenarios without coding.

Make's no-code platform makes it straightforward to connect People Data Labs and Perplexity AI, even without technical expertise. You can use pre-built modules for both applications with intuitive drag-and-drop functionality. The setup typically involves authenticating your API credentials for both services, then using Make's visual scenario builder to define triggers and actions—such as when new data is enriched in PDL, automatically query Perplexity AI with specific questions about that data. Make provides templates and documentation to guide you through the process, and you can start with a free account to test your workflows before scaling.

Manual workflows require you to export data from People Data Labs, copy and paste information into Perplexity AI queries, then consolidate results—a process that can take 10-15 minutes per record and is prone to human error. With Make's automation, this entire process happens instantly and accurately in the background. You can process hundreds of records in the time it would take to manually handle just a few. Additionally, Make allows you to add conditional logic, data formatting, and connections to other tools like your CRM or spreadsheets, creating a comprehensive automated system that runs 24/7 without your intervention, dramatically improving productivity and data quality.