Product Marketing Manager
Madrid, Spain
Make is the leading visual platform for anyone to design, build, and automate anything—from tasks and workflows to apps and systems—without the need for coding skills. We are headquartered in the flourishing tech hub of Prague, Czech Republic, and our teams are spread across the USA, UK, Germany, France, Canada, India and Chile, among other locations.
We're looking for a talented Product Marketing Manager to join our team. You'll be instrumental in researching and developing targeted value propositions for all new product innovations. If you're skilled in messaging and enablement and can lead go-to-market strategies by aligning commercial and product teams to drive product adoption, we want to hear from you. This role reports to the Product Marketing Lead.
What you’ll do:
- Develop a deep understanding of our current and future customers, their challenges, needs and wants.
- Partner with product and commercial teams to launch new features and applications, driving awareness and acquisition among prospective and existing customers.
- Actively integrate and experiment with AI-powered solutions to innovate and optimize our product marketing strategies.
- Support product strategy and roadmap by partnering closely with Product, providing market and audience insights
- Craft crisp value propositions and messaging that resonate with target audiences and work in conjunction with our overall brand messaging.
- Enable commercial teams (Sales, Marketing, Customer Success, Growth) on our differentiated product capabilities by creating a range of tools and materials that effectively communicate our value throughout the customer journey.
- Build a strong understanding of our competitors’ positioning, messaging and product value in order to effectively optimize for differentiation within our messaging and overall offering.
- Support product positioning, audience definition and sizing, research pricing, and naming for a portfolio of solutions
What we are looking for:
- 3+ years of experience in product marketing within a B2B technology business
- Good understanding of all aspects of product marketing, with a particular focus on product launch strategy, messaging and execution.
- Experience and proficiency in using AI, data and insights to inform product and GTM strategy
- Experience in driving cross-functional teams against shared goals.
- Experienced in working across different commercial teams (Sales, Marketing, Customer Success).
- Naturally strong communicator - both written and verbal with good stakeholder management skills
- Detail-oriented with the ability to spot inconsistencies and potential gaps - and fix them.
- Comfortable working in a fast paced scaleup environment, delivering iteratively.
What we offer
- 📈 RSUs grant in a rapidly growing company raising its value every day
- 💸 Annual bonus
- 🌎 Multinational team with 42 nationalities creating the future of automation
- 🎓 Learning & Development plan (online language, professional courses, conference tickets and other trainings) & 2 Company Learning Days per year
- 🌳3 Company Impact Days per year
- 🍎 Notebook/Macbook and 34’’ curved monitor
- 🏝 25 days of vacation, 4 sick days
- 🫶 10 care days to care for your loved ones
- 👨👩👧👦 Extra parental vacation (3-6 months)
- 👶 RSUs grant for a newborn child
- ☂️ Life insurance
- 🏋️ Gympass
- 💳 Meal and transportation tickets, medical insurance
- 🥳 Team buildings, parties, and company events multiple times a year
- 🏡 Flexible working hours + home office
What we stand for:
🤝 We roll together - We embrace different ideas to grow together and create powerful solutions.
🚀 Customer impact first - We empower our customers to succeed, aiming for sustainable impact.
⚽ Game on! - We're explorers at heart: play is our fuel and creativity has no limits.
For more, feel free to check out our Life at Make Instagram, Meet-up page, or YouTube to get a sense of the vibe.
Make is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better.