Use Case
Personalized lifecycle marketing
Generic outreach doesn't convert, and marketing teams know it. But the effort of pulling customer data, mapping it to the right message, and executing across channels at any meaningful scale is overwhelming. Make can connect various data sources like CRM, behavioral data, and communication tools, and leverage AI to generate personalized content for each customer based on what you already know about them: purchase history, engagement patterns, lifecycle stage. The right message reaches the right customer at the right moment, without a team member manually assembling it each time. Engagement rates improve and campaigns scale without scaling headcount.
Trusted by thousands of fast-scaling organizations around the globe
Make every customer feel seen.
Every customer is at a different stage, and one-size-fits-all outreach shows. Make connects your data sources and communication tools so AI-powered flows personalize every touchpoint across the full lifecycle automatically. Agents monitor behavior, trigger the right message at the right moment, and adapt as customers move through each stage. Better engagement, bigger campaigns, same headcount.
Solutions
Ideas to automate your lifecycle marketing workflows
How to Increase Conversions With an Email Marketing Funnel
The problem for those creating an email marketing funnel for the first time is knowing where to start. But with this article, the right tools, and some time to analyze your traffic, you’ll soon be on the right track.
FAQ
Start by registering for Make. As a new Make user, you’ll automatically be assigned a free account. Once your account is set up, you can start creating your first scenarios. We recommend starting with our step-by-step video tutorial.
A scenario represents a workflow or a project of your own creation, and it is made up of a series of modules that automate apps and services. Creating a scenario allows you to transfer and transform data between apps and services via these modules to automate anything and improve the way you work.
Modules are the main building blocks of automation in Make. Modules represent actions that Make performs with an app, like creating, updating, or deleting data.
Mapping links the modules in your scenario. When you map an item, you connect the data retrieved by one module to another module to perform the desired action. For example, you can map email addresses and subject lines to create a spreadsheet using this data.
How it works
Traditional no-code iPaaS platforms are linear and non-intuitive. Make allows you to visually create, build, and automate without limits.
Trusted by 350,000+ customers
"Make really helped us to scale our operations, take the friction out of our processes, reduce costs, and relieved our support team. It is difficult to not become a fan."
Philipp Weidenbach
Head of Operations at Teleclinic
"Make drives unprecedented efficiency within our business in ways we never imagined. It’s having an extra employee (or 10) for a fraction of the cost."
Cayden Phipps
COO at Shop Accelerator Martech
"The simplicity, flexibility and ability to build real complex automations without any knowledge of programming makes it the best thing since sliced bread."
Erkki Markus
Product Owner at Smaily
"True citizen development in the entire company. Make is present in every department, empowering the company to offer a unique customer experience."
Andreas Stryz
CTO & Co-founder at FINN
"I can't count the number of hours I've saved by using Make. Every single day is simpler because of Make's automation."
Kimberly D
Owner of Media Production