Improving lead quality: Integrate your existing CRM funnel into Meta Ads with Make

December 10th, 2025, 4:00 pm GMT

Improving lead quality: Integrate your existing CRM funnel into Meta Ads with Make Webinar Image

Stop optimizing for quantity and start aiming at true business results!

Join Make, Meta and leading digital performance marketing agency R17 Ventures to unlock the secrets behind maximizing Meta Ads performance. Discover how using the Facebook Conversions API for CRM with Make lets you optimize directly for profitable outcomes.

In this webinar, you will learn:

  • Latest Conversions API for CRM  updates: Hear directly from Meta about the essential new updates to the Conversions API.

  • Mastering Conversions API for CRM: Learn who needs it, what makes it so powerful, and what the top implementation use cases are.

  • Live demo: See the exact Make flow to connect CRM lead stages for smarter, high-converting ad delivery.

  • Success story: Learn how our customer, R17 Ventures, used Make and CAPI for CRM to build an affordable CRM-style system. They can now send lead-quality data back to Meta and target higher-quality leads.

Register now and start building smarter growth today!

Speakers

Heriberto Salcedo

Heriberto Salcedo

Product Marketing Manager, Meta
Lukas Alpiger

Lukas Alpiger

Chief Product Officer, R17 Ventures AG
Daniel Zrust

Daniel Zrůst

Value Engineer, Make.

Share and invite your network!

Improving lead quality: Integrate your existing CRM funnel into Meta Ads with Make | Make