Turn LinkedIn lead volume into pipeline revenue with Make

Improve conversion tracking, enhance audience targeting, and gain a holistic view of your LinkedIn advertising performance. Combine LinkedIn ads with the automation superpowers of Make to deliver the best possible results. Connect LinkedIn Lead Gen Forms and Conversions API directly to your CRM. Stop optimizing for basic form fills and start targeting leads that actually close.

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Flowchart on purple background showing LinkedIn Lead Gen Forms generating new leads that are enriched and synced automatically by Make, then sent to your CRM with closed deals, using Conversions API for tracking with a checkmark indicating pipeline tracked and synced automatically.

Make is trusted by thousands of fast-scaling organizations around the globe

Date

· Duration

3x higher conversion rate*

LinkedIn claims that advertisers see 3x better conversion rates when pairing Sponsored Content with a Lead Gen Form rather than sending traffic to a standard landing page. Additionally, forms using "Book an Appointment" drive a 7x higher post-submit click-through rate than forms linking to external scheduling pages.

*based on LinkedIn internal data

Date

· Duration

31% increase in attributed conversions*

According to LinkedIn, a 31% increase in attributed conversions when using Conversions API. Connecting your CRM via Make streams real-time signal data directly back to Campaign Manager, overcoming browser blockages and restoring complete visibility into downstream offline sales events.

*based on LinkedIn internal data

Date

· Duration

20% decrease in cost per action*

LinkedIn reports a 20% decrease in cost per action with Conversions API integration. Feeding actual pipeline milestones (MQLs, SQLs, Closed-Won) back to LinkedIn stops wasted spend on unqualified clicks and trains the bidding engine to target high-intent prospects who actually buy.

*based on LinkedIn internal data

Workflows you can build today

Scenario: High-touch B2B Sales / Enterprise Software

LinkedIn Lead Gen Forms (Instant Lead Routing & SLA Safeguard)

The Workflow: A decision-maker fills out a LinkedIn Lead Gen Form. Make captures the submission instantly, checks existing CRM accounts, assigns the contact to the right Account Executive (AE), and fires a real-time Slack alert.

Value: Zero manual data entry, immediate lead response, and full storage of tracking IDs for downstream attribution.

Workflow diagram showing integration from LinkedIn Lead Forms watching form responses, to Salesforce searching records, then using an if-else branch: if record exists, Salesforce updates a record, else Salesforce creates a record, followed by merging the outputs and sending a message via Slack.

Scenario: B2B SaaS Demo-to-Pipeline Campaigns

LinkedIn Conversions API (Sales-Qualified Lead Bidding)

The Workflow: When an AE marks a lead as "SQL" or "Demo Completed" inside Salesforce/HubSpot, Make detects the stage update and sends a server-side conversion event (“Qualified Lead”) to LinkedIn via Conversions API.

Value: Trains LinkedIn’s bidding engine to prioritize ad delivery for users who match your ideal customer profile (ICP) rather than top-of-funnel clickers.

Diagram showing two integrations: Salesforce watches records and sends data to LinkedIn Conversions API to send conversion events; HubSpot CRM watches notifications and sends data to LinkedIn Conversions API to send conversion events.

Scenario: High-Value Account-Based Marketing (ABM)

LinkedIn Conversions API (Pipeline Velocity Campaigns)

The Workflow: When a deal moves to "Closed-Won" in your CRM, Make automatically calculates the final revenue value, sends a "Purchase" conversion event to LinkedIn Conversions API, and immediately removes that contact/company from audiences used in active acquisition campaigns while moving them into an upsell or customer-retargeting Matched Audience.

Value: Eliminates ad waste on existing customers, unlocks true pipeline ROAS measurement inside LinkedIn Campaign Manager, and automates full-lifecycle ABM targeting.