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HubSpot CRM
Anthropic Claude

Connect HubSpot CRM and Anthropic Claude integrations

Explore ready-made HubSpot CRM and Anthropic Claude templates and start automating in minutes.

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Create a custom workflow

Transform every HubSpot CRM activity into intelligent action by connecting with Anthropic Claude through Make—automatically generating personalized emails, analyzing sentiment, and enriching leads while your team focuses on what matters most: building meaningful customer relationships. Let AI handle the repetitive work as your CRM events trigger advanced automation that qualifies leads, drafts outreach, and delivers insights in real-time.

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

HubSpot CRM
Trigger: Watch Companies
Anthropic Claude
Action: Select an action
1. Select a trigger

  • Triggers when a new company is created.

  • Triggers when a contact is created, deleted, merged, restored, association changed, or deleted for privacy.

  • Triggers when a new contact is created.

  • Triggers when a new contact is added to a list (only for users with the paid Marketing account). This module will be deprecated on September 30th 2025.

  • Triggers when a CRM object is created/updated.

  • Triggers when a new deal is created.

  • Triggers when a new engagement is created in a portal. This endpoint will only return records created in the last 30 days, or the 10k most recently created records.

  • Triggers when a new file is stored in file manager.

  • Triggers when a new member is added to selected list.

  • Triggers when a new notification about changes is sent. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID, and Client Secret are filled in advanced parameters. You can have only one webhook URL per developer application. You can create more subscriptions for this one webhook.

  • Triggers when data is submitted from a given form.

  • Triggers when a new email timeline subscription added for the portal.

  • Triggers when a new ticket is created.

2. Select an action

  • Creates a memory in a memory store.

  • Creates a memory store.

  • Creates a new prompt based on a structured list of input messages.

  • Creates a session.

  • Creates a new Skill.

  • Creates a new Skill version.

  • Deletes an existing file.

  • Deletes an existing Skill.

  • Deletes an existing Skill version.

  • Downloads a Claude-generated file.

  • Retrieves an existing file's metadata.

  • Retrieves an existing Skill.

  • Retrieves an existing Skill version.

  • Performs an arbitrary authorized API call.

  • Sends events to a session.

  • Generates text responses from prompts without requiring an account or connection.

  • Uploads a new file.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

Connect Anthropic Claude and HubSpot CRM through Make's automation platform to trigger AI-powered workflows from your CRM activities. When specific events occur in Anthropic Claude—such as a new contact being created, a deal stage changing, or a form submission—these triggers automatically activate HubSpot CRM to perform intelligent actions like generating personalized email responses, analyzing customer sentiment, creating detailed contact summaries, enriching lead data with AI-driven insights, drafting follow-up emails based on CRM data, qualifying leads using intelligent analysis, or generating content for sales outreach campaigns. This integration allows Anthropic Claude events to initiate HubSpot CRM's advanced AI capabilities, automating repetitive tasks while your team focuses on building customer relationships.

Add a Contact to a Workflow (Legacy)
Adds a contact to a specific workflow.
Action
Add Contacts to a List (Deprecated)
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Action
Add Members to a List (Segment)
Adds records to selected list (segment).
Action
Create a Call
Creates a call with the given properties and returns a copy of the object, including the ID.
Action
Create a Communication
Creates a communication with the given properties and returns a copy of the object, including the ID.
Action
Create a Company
Creates a company with the given properties and returns a copy of the object, including the ID.
Action
Create a Contact
Creates a contact with the given properties and returns a copy of the object, including the ID.
Action
Create a Custom Object Record
Creates a custom object with the given properties and returns a copy of the object, including the ID.
Action
Create a Deal
Creates a deal with the given properties and returns a copy of the object, including the ID.
Action
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How to set up HubSpot CRM and Anthropic Claude in 5 easy steps

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Step 1

Understanding connections between apps

Before automating tasks on Make, you need to create a secure connection that allows your apps to communicate with each other. This connection acts like a bridge, giving Make permission to access your accounts in services like Anthropic Claude or HubSpot CRM so it can perform actions automatically on your behalf.

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Step 2

Generate your API key in Anthropic Claude

Log into your Anthropic Claude console and navigate to the API keys section by clicking the key icon in the bottom-left corner. Click 'Create Key', select your workspace, give it a memorable name, and click 'Add'. Copy this key immediately and store it safely, as it will only be shown once and acts as a secure password for Make to access your account.

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Step 3

Add your app module in Make

Sign into your Make account and begin creating your automation scenario. Add either an Anthropic Claude or HubSpot CRM module to your workflow, depending on which app you want to connect first. When you add the module, you'll see a 'Create a connection' button—click it to start the connection process.

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Step 4

Enter your connection details

For Anthropic Claude, paste the API key you generated earlier into the designated field. For HubSpot CRM, click 'Save' after optionally naming your connection, and you'll be prompted to log into HubSpot to authorize Make's access. You can give your connection a custom name to help identify it later, especially if you manage multiple connections.

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Step 5

Complete and test your connection

Click 'Save' to establish the connection, and Make will verify that your credentials are correct and working properly. Once the connection is successfully created, your apps can now communicate through Make, allowing you to automate tasks like transferring data, triggering actions, or syncing information between Anthropic Claude and HubSpot CRM without manual work.

Supercharge your CRM with AI-powered automation

Connect HubSpot CRM and Anthropic Claude to access intelligent contact enrichment, automated lead qualification, personalized communications, and data-driven insights that transform customer interactions.

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Intelligent CRM data enrichment

Automatically improve HubSpot contact records with AI-generated insights, summaries, and sentiment analysis from Claude's advanced language understanding capabilities.

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AI-powered lead qualification

Use Claude to analyze large volumes of customer interactions and automatically score, categorize, and route leads in HubSpot based on sophisticated multi-factor assessments.

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Automated personalized communication

Generate customized email responses, follow-ups, and marketing content in your brand voice using Claude's 100K+ token context window to understand complete customer histories from HubSpot.

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Smart data analysis and reporting

Transform complex HubSpot sales data into actionable insights and executive summaries with Claude's ability to process and synthesize large datasets into clear recommendations.

Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

By integrating HubSpot CRM with Anthropic Claude through Make, you can automate intelligent customer interactions at scale. Claude can analyze customer data from HubSpot, generate personalized communication, summarize customer interactions, and provide insights from large volumes of CRM data using its 100K+ token window. This means you can automatically create tailored email responses, generate customer insights reports, and improve your sales process with AI-powered analysis—all while keeping your customer data secure with Claude's best-in-class data retention policies and no training on your data.

Make enables you to create powerful automated workflows between HubSpot CRM and Anthropic Claude without coding. You can automatically generate personalized follow-up emails based on customer interactions, create intelligent lead scoring summaries, analyze customer feedback and sentiment, draft customized proposals from deal information, summarize lengthy customer communications, and enrich contact records with AI-generated insights. With Make's 20+ ready-to-use HubSpot integrations or custom scenarios, you can design workflows that use Claude's Constitutional AI to ensure safe, helpful responses that align with your brand voice.

Yes, your data is highly secure. Anthropic Claude is specifically designed with Constitutional AI for reduced brand risk and features industry-leading data retention policies. Importantly, Claude does not train on your data, meaning your sensitive CRM information from HubSpot remains confidential and is never used to improve the model for other users. Make acts as a secure bridge between these platforms, allowing you to automate workflows while maintaining complete data privacy. This makes it ideal for businesses handling sensitive customer information who want AI capabilities without compromising security.

No advanced technical skills are required. Make provides an intuitive visual interface where you can connect HubSpot CRM and Anthropic Claude using pre-built modules. You can start with one of the 20 ready-to-use HubSpot integrations and add Claude modules to improve them with AI capabilities. Make's drag-and-drop scenario builder lets you map data between applications, set triggers, and define actions without writing code. You can start with automations like AI-generated email responses and gradually build more complex workflows as you become comfortable with the platform. Free templates and documentation help you get started quickly.