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HubSpot CRM
OpenAI (ChatGPT, Whisper)

Connect HubSpot CRM and OpenAI (ChatGPT, Sora, DALL-E, Whisper) integrations

Supercharge your sales process by connecting HubSpot CRM with OpenAI's powerful suite of tools. Automatically personalize outreach, enrich contact data, and generate intelligent follow-ups using ChatGPT's natural language capabilities.

Transform meeting transcripts into actionable CRM insights, eliminate manual data entry, and use AI-driven intelligence to optimize your sales workflows in real-time.

Get started free

Create a custom workflow

Transform your HubSpot CRM into an AI-powered automation hub by connecting it with OpenAI through Make. Automatically trigger ChatGPT, DALL-E, and Whisper to generate personalized content, create stunning visuals, and enrich customer data whenever contacts are added, deals progress, or forms are submitted—elevating your sales and marketing on autopilot.

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

HubSpot CRM
Trigger: Watch Companies
OpenAI (ChatGPT, Whisper)
Action: Select an action
1. Select a trigger

  • Triggers when a new company is created.

  • Triggers when a contact is created, deleted, merged, restored, association changed, or deleted for privacy.

  • Triggers when a new contact is created.

  • Triggers when a new contact is added to a list (only for users with the paid Marketing account). This module will be deprecated on September 30th 2025.

  • Triggers when a CRM object is created/updated.

  • Triggers when a new deal is created.

  • Triggers when a new engagement is created in a portal. This endpoint will only return records created in the last 30 days, or the 10k most recently created records.

  • Triggers when a new file is stored in file manager.

  • Triggers when a new member is added to selected list.

  • Triggers when a new notification about changes is sent. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID, and Client Secret are filled in advanced parameters. You can have only one webhook URL per developer application. You can create more subscriptions for this one webhook.

  • Triggers when data is submitted from a given form.

  • Triggers when a new email timeline subscription added for the portal.

  • Triggers when a new ticket is created.

2. Select an action

  • Analyzes images according to specified instructions.

  • Cancels an "in-progress" batch. The batch will be in status "cancelling" for up to 10 minutes, before changing to "cancelled", where it will have partial results (if any) available in the output file.

  • Creates and executes a batch of API calls.

  • Creates a new skill.

  • Creates a new immutable skill version.

  • Creates a new vector store and optionally adds files to it, or adds files to an existing vector store.

  • Deletes an existing conversation.

  • Deletes an existing model response.

  • Deletes a skill. This action cannot be undone.

  • Deletes a skill version. This action cannot be undone.

  • Deletes a vector store. This action cannot be undone.

  • Downloads a file from a container.

  • Downloads a skill as a ZIP file using its ID.

  • Downloads a skill version as a ZIP file.

  • Creates an edited or extended image given one or more source images and a prompt.

  • Generates a chat completion.

  • Qualifies whether the provided image or text(s) contains violent, hateful, illicit or adult content.

  • Generates a response.

  • Transcribes an audio to text.

  • Translates an audio to English.

  • Creates an embedding vector representing the input text.

  • Generates images using GPT Image.

  • Generates an audio file based on text input and settings.

  • Retrieves details of the specified batch.

  • Retrieves an existing model response.

  • Returns information about a specific skill by its ID.

  • Returns information about a specific skill version.

  • Performs an arbitrary authorized API call.

  • Generates text responses from prompts without requiring an account or connection.

  • Identifies information in a prompt's text and returns it as structured data.

  • Updates the default version pointer for a skill.

  • Uploads a file to be used across the OpenAI platform.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

Connect OpenAI (ChatGPT, Sora, DALL-E, Whisper) as a trigger and HubSpot CRM as an action through Make's automation platform to build intelligent workflows for your customer relationship management processes. When specific events occur in OpenAI (ChatGPT, Sora, DALL-E, Whisper)—such as a new contact being created, a deal stage changing, or a form submission—these triggers automatically initiate actions in OpenAI, including generating personalized email content with ChatGPT, creating visual assets with DALL-E, or processing customer data. This integration enables you to automate lead enrichment, content creation, and customer communication by having OpenAI (ChatGPT, Sora, DALL-E, Whisper) events trigger OpenAI to generate AI-powered responses, images, or analyses that improve your marketing and sales operations.

Add a Contact to a Workflow (Legacy)
Adds a contact to a specific workflow.
Action
Add Contacts to a List (Deprecated)
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Action
Add Members to a List (Segment)
Adds records to selected list (segment).
Action
Analyze images (Vision)
Analyzes images according to specified instructions.
Action
Cancel a batch
Cancels an "in-progress" batch. The batch will be in status "cancelling" for up to 10 minutes, before changing to "cancelled", where it will have partial results (if any) available in the output file.
Action
Create a batch
Creates and executes a batch of API calls.
Action
Create a Call
Creates a call with the given properties and returns a copy of the object, including the ID.
Action
Create a Communication
Creates a communication with the given properties and returns a copy of the object, including the ID.
Action
Create a Company
Creates a company with the given properties and returns a copy of the object, including the ID.
Action
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How to set up HubSpot CRM and OpenAI (ChatGPT, Whisper) in 5 easy steps

Date

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Duration

Step 1

Log in to Make and open the scenario builder

Start by signing into your Make account with your login credentials. Once you're in, navigate to the scenario builder, which is your workspace for creating automation workflows that connect different applications together.

Date

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Duration

Step 2

Add HubSpot CRM to your workflow

In the scenario builder, select and add the HubSpot CRM module from the list of available applications. This module will serve as one of the connection points in your automation, representing HubSpot CRM within your workflow.

Date

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Duration

Step 3

Initiate the connection process

After adding the HubSpot CRM module to your scenario, click the 'Create a connection' button that appears. This starts the process of linking your HubSpot CRM account to Make so the two platforms can communicate and share data securely.

Date

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Duration

Step 4

Authenticate and grant permissions

You'll be prompted to log in to your HubSpot CRM account and authorize Make to access it. Review and confirm the permissions that Make is requesting to ensure you're comfortable with what data and actions the platform will be able to access on your behalf.

Date

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Duration

Step 5

Save and start using your connection

Once authentication is complete, save your connection settings by clicking the 'Save' button. Your HubSpot CRM is now connected to Make, and you can begin building automated workflows that allow these applications to work together.

AI-powered CRM automation with HubSpot and OpenAI integration

Transform your sales workflow by connecting HubSpot CRM with OpenAI. Automate lead personalization, enrich contacts intelligently, and optimize follow-ups with AI-driven insights that improve engagement.

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Duration

AI-powered lead personalization

Automatically generate personalized introduction messages for new HubSpot leads using ChatGPT, increasing engagement rates and response quality.

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Duration

Intelligent contact enrichment

Use OpenAI to analyze meeting data and automatically enrich HubSpot contacts and companies with accurate, contextual information.

Date

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Duration

Automated follow-up task creation

Use AI to determine follow-up needs from meeting transcripts and automatically create assigned tasks in HubSpot with intelligent recommendations.

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Duration

Efficient post-meeting workflows

Eliminate manual data entry by automatically syncing meeting insights, enriched contact details, and AI-generated summaries directly into HubSpot CRM.

Popular HubSpot CRM and OpenAI (ChatGPT, Whisper) workflows

Connect HubSpot CRM and OpenAI (ChatGPT, Whisper) with Make. Automate manual tasks, sync real-time data, and build more efficient workflows.

AI

Personalize an introduction message with ChatGPT for new HubSpot CRM leads and store them on a Google Sheet for review

Optimize your introduction message using ChatGPT, a personalized approach for new HubSpot CRM leads, and save on Google Sheets for easy review and management.

Personalize an introduction message with ChatGPT for new HubSpot CRM leads and store them on a Google Sheet for review
Use template
AI

Sync MeetGeek meeting insights to HubSpot with enriched contact data and follow-ups

Automatically enrich contact and company information, sync it to HubSpot, and generate AI-powered follow-up tasks—all based on your MeetGeek meeting data. This Make template uses MeetGeek, OpenAI, and HubSpot to streamline post-meeting sales workflows. It starts by pulling meeting participant emails and uses a Make AI agent to enrich contact and company details via Apollo and web search. The AI then returns clean JSON to create or update records in HubSpot (contacts, companies, and deals). You can also pass the meeting transcript to OpenAI to determine whether a follow-up is needed. If so, the workflow will auto-create a task with a recommended summary and assign it to the right person—based on email matching, fallback logic, or manual mapping. 🔧 Apps used: MeetGeek, OpenAI, HubSpot ⚙️ Key features: contact enrichment, CRM syncing, intelligent follow-up task generation This template was created by MeetGeek. 💬 For support, reach out to [email protected]. 🎥 Watch this video to learn how to set it up: https://youtu.be/BVSyOXUBrD8?si=aVbDHpRPtDVuXLIQ&t=1935

Sync MeetGeek meeting insights to HubSpot with enriched contact data and follow-ups
Use template

Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

Integrating HubSpot CRM with OpenAI through Make enables you to automate intelligent customer interactions and data enrichment. You can automatically generate personalized email content using ChatGPT based on contact information in HubSpot, create AI-powered lead scoring summaries, automatically draft follow-up messages tailored to each prospect's profile, and even generate visual content with DALL-E for marketing campaigns. This integration eliminates manual work while ensuring your outreach is both scalable and personalized, helping you close deals faster and improve customer engagement.

No coding skills are required. Make provides a visual, drag-and-drop interface that allows you to build powerful automations between HubSpot CRM and OpenAI without writing a single line of code. You can use pre-built modules for both applications and configure them through intuitive forms. Make handles all the technical complexity of API connections, authentication, and data formatting in the background, so you can focus on designing workflows that benefit your business. Even complete beginners can create sophisticated integrations in minutes.

You can create numerous powerful automations, such as: automatically generating personalized cold outreach emails using ChatGPT when new contacts are added to HubSpot; using AI to analyze and summarize deal notes or customer conversations; automatically creating meeting summaries and action items from transcribed calls using Whisper and GPT-4; generating custom marketing images with DALL-E based on campaign requirements stored in HubSpot; enriching contact records with AI-generated insights about company information; and automatically drafting responses to common customer inquiries. These automations save hours of manual work while maintaining high-quality, personalized communication.

Absolutely! Building a custom integration between HubSpot CRM and OpenAI would require significant development resources, ongoing maintenance, and infrastructure costs that could exceed thousands of dollars. With Make, you get immediate access to pre-built, maintained connections for both platforms without any development overhead. You only pay for the operations you use, making it extremely cost-effective for businesses of all sizes. Plus, you can start with Make's free tier to test integrations and scale as needed. The time saved alone—from weeks of development to minutes of setup—provides tremendous ROI, allowing you to focus resources on growing your business rather than maintaining integrations.