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Vapi
HubSpot CRM

Connect Vapi and HubSpot CRM integrations

Explore ready-made Vapi and HubSpot CRM templates and start automating in minutes.

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Create a custom workflow

Transform every voice conversation into actionable CRM intelligence with Vapi and HubSpot CRM. Automatically capture call insights, update deals, and trigger follow-ups the moment conversations end—giving your sales team real-time access to critical customer data without manual work.

Create a custom workflow

Every automation starts with a trigger and an action. Select one from each app to generate a workflow tailored to your needs.

Vapi
Trigger: Watch End of Call Report
HubSpot CRM
Action: Select an action
1. Select a trigger

  • Listens to end of call report from Vapi call via this webhook.

  • Listens to function call from Vapi. Creates the Tool definition in Vapi during setup.

2. Select an action

  • Adds a contact to a specific workflow.

  • Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.

  • Adds records to selected list (segment).

  • Creates a call with the given properties and returns a copy of the object, including the ID.

  • Creates a communication with the given properties and returns a copy of the object, including the ID.

  • Creates a company with the given properties and returns a copy of the object, including the ID.

  • Creates a contact with the given properties and returns a copy of the object, including the ID.

  • Creates a custom object with the given properties and returns a copy of the object, including the ID.

  • Creates a deal with the given properties and returns a copy of the object, including the ID.

  • Creates a folder.

  • Creates a line item with the given properties and returns a copy of the object, including the ID.

  • Creates a meeting with the given properties and returns a copy of the object, including the ID.

  • Creates a note with the given properties and returns a copy of the object, including the ID.

  • Creates a product with the given properties and returns a copy of the object, including the ID.

  • Creates a new quote.

  • Creates a task with the given properties and returns a copy of the object, including the ID.

  • Creates a ticket.

  • Creates or updates a timeline event. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID and Client Secret are filled in advanced parameters.

  • Associates two CRM objects.

  • Creates an email with the given properties and returns a copy of the object, including the ID.

  • Creates an engagement (a note, task, or activity) on an object in HubSpot. Engagements are any interaction with a contact that should be logged inside of the CRM.

  • Creates an order with the given properties and returns a copy of the object, including the ID.

  • Creates a new contact if the specified email address in the properties does not exist; otherwise, updates the existing contact.

  • Moves a call to the recycling bin.

  • Moves a communication to the recycling bin.

  • Moves a company to the recycling bin.

  • Moves a contact to the recycling bin.

  • Moves a custom object to the recycling bin.

  • Moves a deal to the recycling bin.

  • Permanently deletes a file and all related data and thumbnails from file manager.

  • Marks a folder as deleted.

  • Moves a line item to the recycling bin.

  • Moves a meeting to the recycling bin.

  • Moves a note to the recycling bin.

  • Moves a product to the recycling bin.

  • Deletes quote by its ID.

  • Moves a task to the recycling bin.

  • Deletes an existing ticket.

  • Deletes an association between two CRM objects.

  • Moves an email to the recycling bin.

  • Deletes an engagement (a task or activity) on an object in HubSpot.

  • Moves an order to the recycling bin.

  • Removes records from selected list (segment).

  • Returns information about a specific call.

  • Returns information about a specific communication.

  • Returns information about a specific company.

  • Returns information about a specific contact.

  • Returns information about a specific custom object.

  • Returns information about a specific deal.

  • For a given file ID, return the file associated with that ID.

  • Returns information about a specific line item.

  • Returns information about a specific meeting.

  • Returns information about a specific note.

  • Returns information about a specific product.

  • Gets a quote by its ID.

  • Gets metadata for a specific record property by its (internal) name.

  • Returns information about a specific task.

  • Gets a specific ticket by its ID.

  • Returns information about a specific email.

  • Returns information about a specific invoice.

  • Returns information about a specific order.

  • Returns details for an owner.

  • Performs an arbitrary authorized API call to manage data in Hubspot CRM.

  • Merges contacts

  • Removes a contact from a contact list. This module will be deprecated on September 30th 2025.

  • Removes a contact from a workflow.

  • Sends form submission data to HubSpot.

  • Subscribes a contact to the given subscription emails.

  • Unsubscribes a contact from the given subscription emails. Note that you cannot subscribe the contact to the same email address again.

  • Updates call's properties by their ID. Returns updated properties in the response.

  • Updates communication's properties by their ID. Returns updated properties in the response.

  • Updates company's properties by its ID. Returns updated properties in the response.

  • Updates contact's properties by their ID. Returns updated properties in the response.

  • Updates custom object's properties by its ID. Returns updated properties in the response.

  • Updates a specific deal by its ID. Returns updated properties in the response.

  • Updates line item's properties by their ID. Returns updated properties in the response.

  • Updates meeting's properties by their ID. Returns updated properties in the response.

  • Updates note's properties by their ID. Returns updated properties in the response.

  • Updates product's properties by their ID. Returns updated properties in the response.

  • Updates quote by its ID.

  • Updates task's properties by their ID. Returns updated properties in the response.

  • Updates an existing ticket by its ID.

  • Updates email's properties by their ID. Returns updated properties in the response.

  • Updates order's properties by their ID. Returns updated properties in the response.

  • Moves a file to a different folder.

  • Uploads a new file to the file manager.

Select a trigger and an action

Create workflow (opens in a new tab)

Triggers and actions

HubSpot CRM serves as a trigger that initiates automated workflows when voice AI events occur, such as when a conversation is completed or specific conversation milestones are reached. Once triggered, Vapi performs actions like automatically logging voice conversations into contact records, updating deal stages, or triggering follow-up sequences based on call outcomes. This integration ensures that voice interaction data from HubSpot CRM is automatically synchronized with Vapi without manual intervention, providing your sales team with real-time access to critical customer conversation information.

Add a Contact to a Workflow (Legacy)
Adds a contact to a specific workflow.
Action
Add Contacts to a List (Deprecated)
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Action
Add Members to a List (Segment)
Adds records to selected list (segment).
Action
Client Message
Sends a client-generated event or object to the VAPI platform. Commonly used for live updates or user actions.
Action
Create a Call
Creates a call with the given properties and returns a copy of the object, including the ID.
Action
Create a Communication
Creates a communication with the given properties and returns a copy of the object, including the ID.
Action
Create a Company
Creates a company with the given properties and returns a copy of the object, including the ID.
Action
Create a Contact
Creates a contact with the given properties and returns a copy of the object, including the ID.
Action
Create a Custom Object Record
Creates a custom object with the given properties and returns a copy of the object, including the ID.
Action
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How to set up Vapi and HubSpot CRM in 5 easy steps

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Step 1

Log in to Make and add your app module

Start by signing into your Make account and add either a HubSpot CRM or Vapi module to your scenario. A scenario is your automation workflow where different apps will communicate with each other to complete tasks automatically.

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Step 2

Click the Create a connection button

Once you've added your module, look for the 'Create a connection' button and click it. This button is your starting point for linking Make with your chosen app, establishing the communication bridge between the two platforms.

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Step 3

Name your connection for organized management

You'll see a field where you can give your connection a custom name. While this is optional, naming your connection helps you stay organized, especially when you're managing multiple app connections in your Make account.

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Step 4

Enter your API credentials to authorize access

For Vapi, you'll need to paste your Private Key from your Vapi account into the 'API Key' field in Make. This key works like a secure password that allows Make to safely access your app and perform actions on your behalf.

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Step 5

Save and confirm your connection

Click the 'Save' button to finalize your settings, then authenticate by logging in if prompted. Review the permissions Make is requesting to ensure it can perform the necessary actions, and you're all set to start automating tasks between your connected apps.

Powerful CRM automation with Vapi and HubSpot CRM integration

Connect Vapi and HubSpot CRM to automate voice interactions, sync call data instantly, and enrich customer records with AI-powered insights for smarter sales and follow-up workflows.

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Automate CRM updates from voice interactions

Automatically sync call data and conversation insights from Vapi.ai directly into HubSpot CRM contacts and deals without manual data entry.

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Trigger AI calls based on CRM events

Initiate automated voice calls through Vapi.ai when specific HubSpot events occur, such as new lead creation or deal stage changes.

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Enrich contact records with call intelligence

Capture call transcripts, outcomes, and AI-generated insights from Vapi.ai conversations and append them to HubSpot contact records for better customer intelligence.

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Optimize follow-up workflows

Create automated follow-up sequences in HubSpot based on Vapi.ai call results, ensuring timely and relevant customer engagement.

Support

FAQs

Everything you need to know about Make. Can't find the answer you're looking for? Please chat to our team.

By integrating Vapi with HubSpot CRM through Make, you can automate your entire call workflow. When a new lead enters HubSpot, Make can trigger Vapi to automatically initiate calls, log call outcomes back to HubSpot contact records, and update deal stages based on conversation results. This eliminates manual data entry, ensures no lead falls through the cracks, and allows your sales team to focus on high-value conversations rather than administrative tasks. You can also listen to Vapi webhook events to instantly update CRM records with call transcripts, sentiment analysis, and next actions.

Make's visual automation builder lets you create powerful integrations without any coding. You can set up workflows like: automatically calling new HubSpot leads within minutes of form submission, creating follow-up tasks in HubSpot based on call outcomes detected by Vapi, syncing call recordings and transcripts to contact timelines, triggering email sequences based on conversation results, and updating contact properties or deal stages automatically. Make provides ready-to-use modules for both applications, so you simply drag, drop, and configure your desired workflow in minutes.

Make excels at real-time data synchronization through webhook listeners and instant triggers. When Vapi completes a call or detects specific events during conversations, Make can instantly receive these webhooks and update your HubSpot CRM in real-time. This means contact records, deal stages, and activity logs are always current without any delays. You can also set up bidirectional workflows where changes in HubSpot trigger Vapi actions, creating a continuous feedback loop between your calling system and CRM that keeps your entire team informed and aligned.

Building a custom integration requires significant development resources, ongoing maintenance, and technical expertise. Make eliminates these challenges by providing pre-built connectors for both Vapi and HubSpot CRM with over 20 ready-to-use HubSpot integrations. You can launch your first automation in hours instead of weeks, with no coding required. Make also handles authentication, error handling, rate limits, and API changes automatically. Plus, you get a visual interface to modify workflows anytime, built-in monitoring and logs, and the ability to connect additional apps to your workflow as your needs grow—all at a fraction of the cost of custom development.