This template helps you uncover keyword opportunities by identifying gaps between your website and a competitor using DataForSEO and Notion. On each manual run, the scenario retrieves the top 100 organic keywords for your domain and a selected competitor using the DataForSEO Labs API. It then compares both keyword lists and detects keywords that your competitor ranks for on Google, but your website does not. For every missing keyword, the workflow automatically saves structured data to a Notion database, including your competitor’s ranked keyword, its search volume and competition, the competitor’s organic ranking position, and the ranked page URL.

Once the data is stored in Notion, you can use Notion AI to turn this keyword gap data into an actionable content plan. Simply select the records and use the following recommended prompt: “Analyze the keyword gap between my website’s page {{your URL}} and competitor website’s page and build a content strategy for me.” This scenario is ideal for discovering new content opportunities, improving organic visibility, and systematically closing the keyword gap with competitors.