Brief reps before sales calls

Speed up pre call planning with an AI sales assistant that finds the account in your CRM, pulls its record and related opportunities, and answers your questions in a structured brief with cited records.

Useful for
Account executives, sales development reps, and sales leaders who need to prepare for account conversations quickly and consistently.

Ready to use

Use the ready-made workflow

Open this use case in Make with the selected apps, then customize the workflow to fit your needs.

Use this workflow

OR

Copied

When a rep sends an account name and questions in [team chat platform, e.g. Slack, Microsoft Teams], an AI agent locates the account in [CRM name], pulls its record along with related open and recently closed opportunities, and decides what else it needs to retrieve from [CRM name] to answer each question. Working read only, it reasons across the records and returns a structured brief to the rep in [team chat platform, e.g. Slack, Microsoft Teams] with an executive summary, account snapshot, pipeline overview, and direct answers that cite the records behind them.

Guided by AI

Build your own with Maia

Start with an app-agnostic prompt, then let Maia guide you to the right apps and workflow.

Adapt at speed with 
visual-first automation and AI

Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.

+2

Date

·

Duration

Problem

Before a call, reps manually dig through the CRM to piece together an account's history, open pipeline, and recent deals, then try to answer their own questions about stage, use cases, and competitors. This research eats into selling time, and reps walk into conversations with uneven levels of preparation.

+2

Date

·

Duration

Solution

When a rep sends an account name and questions in team chat, an AI agent locates the account in the CRM, pulls its record along with related open and recently closed opportunities, and decides what else it needs to retrieve to answer each question. Working read only, it reasons across the records and returns a structured brief to the rep in team chat with an executive summary, account snapshot, pipeline overview, and direct answers that cite the records behind them.

+2

Date

·

Duration

Impact

Every rep walks into a conversation equally prepared with an on demand account brief, without spending time on manual CRM research.

Benefits 

Who is this for? 

Account executives, sales development reps, and sales leaders who need to prepare for account conversations quickly and consistently.

Success stories

Adapt at speed with 
visual-first automation and AI 

Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.

Similar use cases 

Find inspiration by the type of content that fits your goals.

Date

·

Duration

Research accounts before outreach

On a set schedule, an AI agent works through the list of companies in the company database, picks up any that have not been researched yet, and runs live web research to gather the specific details the team asks for, judging what is relevant for each company as it goes. It compiles the findings into a consistently structured brief, creates a document for it, and writes the link back to the company record.

Research accounts before outreach

Date

·

Duration

Qualify inbound leads against your ICP

When a new lead is submitted through the intake form, an AI agent researches the company using live web search and weighs what it finds against the Ideal Customer Profile and disqualifiers pulled from uploaded knowledge files. It judges fit for each lead in context, then logs an ICP match score and a short evidence based reason to a spreadsheet.

Qualify inbound leads against your ICP

Date

·

Duration

Draft personalized outreach for leads

On a set schedule, an AI agent picks up each lead not yet emailed from the lead list, runs live web research on their company, and pulls product positioning and proof points from uploaded knowledge files to draft a tailored subject and message guided by the rep's pitch direction. It writes the draft back to the lead record, sends it by email and marks the lead when sending is enabled, and skips any lead missing an email, company, or website with a note explaining why.

Draft personalized outreach for leads