Consolidate weekly campaign metrics across channels
Use marketing reporting automation to pull metrics from every ad, analytics, and email channel, consolidate them for cross channel reporting, compare each figure with the prior week, and post a digest to the team.
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Every week on [day and time for the weekly run], pull campaign performance metrics for the completed week from [ad platforms, e.g. paid search and paid social networks], [web analytics platform], and [email marketing platform]. Map the figures from each source into one common set of fields covering spend, impressions, clicks, conversions, and email engagement, then append the consolidated results as a new row in [reporting spreadsheet or database]. Read the previous period's row from [reporting spreadsheet or database] to calculate the change for each metric, and post a formatted digest with the current figures and their movement against the prior period to the marketing team's channel in [team chat platform].
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Problem
Marketing teams open each ad platform, analytics tool, and email system every week to export performance figures, then paste them into one spreadsheet. Each source labels and formats its metrics differently, so someone has to reconcile them by hand. The work restarts from nothing every week and pushes Monday mornings into reporting instead of decisions.
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Solution
On a weekly schedule, the automation pulls campaign performance metrics from each advertising platform, the web analytics tool, and the email marketing system, then maps them into one common set of fields covering spend, impressions, clicks, conversions, and email engagement. It appends the consolidated results as a new row in a reporting spreadsheet, reads the previous period's row to calculate the change for each metric, and posts a digest of the figures and their change to the marketing team channel.
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Impact
The marketing team starts each week with campaign performance from every channel already consolidated and compared against the prior period, with no exporting or reconciling by hand.
Benefits
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Faster weekly reporting
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Reduced reporting workload
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Consistent metric definitions
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Quicker budget decisions
Who is this for?
Success stories
Adapt at speed with visual-first automation and AI
Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.
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