Draft articles from content briefs

Scale AI content creation with an AI content writer that researches each brief, captures key insights and angles, and produces a brand aligned article draft ready for editing.

Useful for
Content writers, content strategists, and editorial teams who turn content briefs into published articles.

Ready to use

Use the ready-made workflow

Open this use case in Make with the selected apps, then customize the workflow to fit your needs.

Use this workflow

OR

Copied

At a set schedule [e.g. Every hour, Daily] the automation retrieves new requests added to the content request board in [content request tracker, e.g. project management tool]. An AI agent reads the topic and brief, decides which sources to research using [web search tool] and [internal knowledge base, e.g. shared drive, wiki], and selects the strongest insights and content angles. It then writes a structured article draft in the brand voice using the style guide from [brand style guide source], saves it as a new document in [document editor or CMS, e.g. Google Docs, CMS draft], and links the draft to the request in [content request tracker] for editor review.

Guided by AI

Build your own with Maia

Start with an app-agnostic prompt, then let Maia guide you to the right apps and workflow.

Adapt at speed with 
visual-first automation and AI

Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.

+2

Date

·

Duration

Problem

Content writers manually convert content requests into publish ready articles, researching topics, identifying valuable insights and content angles, and rewriting everything to match the company's brand voice. This process is slow, inconsistent across writers, and creates a bottleneck that limits how much content the team can produce without growing headcount.

+2

Date

·

Duration

Solution

When a new request is added to the content request board, an AI agent reads the topic and brief, decides which web and internal sources to research, and selects the strongest insights and content angles. It then writes a structured article draft in the brand voice using the style guide, saves it as a new document, and links the draft to the request for editor review.

+2

Date

·

Duration

Impact

Writers spend their time editing and sharpening drafts instead of starting from a blank page, so the team publishes more content in a consistent voice without adding headcount.

Benefits 

Who is this for? 

Content writers, content strategists, and editorial teams who turn content briefs into published articles.

Success stories

Adapt at speed with 
visual-first automation and AI 

Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.

Similar use cases 

Find inspiration by the type of content that fits your goals.

Date

·

Duration

Generate timely content for every channel

An AI agent scans industry news feeds and social trends daily for relevant topics, decides which ideas are worth pursuing, and generates content tailored to each format and channel, then publishes each piece to the CMS and social scheduling tool. It chooses its approach based on the topic and audience rather than following one fixed template.

Generate timely content for every channel

Date

·

Duration

Compile market research reports

When a team member submits a research request form with a target market, research focus, and time frame, an AI agent runs web searches, decides which sources are credible and relevant, and keeps searching until the question is covered. It synthesizes the findings into a structured research document saved to the shared drive and sends the link to the requester.

Compile market research reports