Surface market signals for prioritization

Run AI market research on a set schedule that monitors competitors, tracks market trends, and pulls in user feedback, then delivers one digest so product teams can prioritize with confidence.

Useful for
Product managers and product leads who run discovery and prioritize the roadmap.

Ready to use

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Open this use case in Make with the selected apps, then customize the workflow to fit your needs.

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On a recurring schedule ([interval, e.g. every Monday at 9:00 AM]), an AI agent researches competitor activity, market trends, and user feedback from [internal insights hub/tool]. It decides which sources to query, including [social platform(s), e.g. LinkedIn, Twitter/X], [news search source], and [product review site(s), e.g. G2, Capterra], synthesizes the signals into a consolidated view of opportunities and threats, and delivers the digest to the product team via [destination, e.g. Slack channel or email].

Guided by AI

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visual-first automation and AI

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Problem

Product teams waste significant time manually stitching together competitor moves, market signals, and scattered user feedback from inconsistent sources. Without one place to gather and synthesize this information, prioritization slows down, emerging opportunities go unnoticed, and product recommendations become harder to defend with reliable, current data.

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Solution

On a set schedule, an AI agent researches competitor activity, market trends, and user feedback from the internal insights hub. It decides which sources to query, including social platforms, news search, and product review sites, synthesizes the signals into a consolidated view of opportunities and threats, and delivers the digest to the product team.

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Impact

Product teams prioritize with current evidence on competitors, market shifts, and user needs, so emerging opportunities are caught early and roadmap recommendations are easier to defend.

Benefits 

Who is this for? 

Product managers and product leads who run discovery and prioritize the roadmap.

Success stories

Adapt at speed with 
visual-first automation and AI 

Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.

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An AI agent scans industry news feeds and social trends daily for relevant topics, decides which ideas are worth pursuing, and generates content tailored to each format and channel, then publishes each piece to the CMS and social scheduling tool. It chooses its approach based on the topic and audience rather than following one fixed template.

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Compile market research reports

When a team member submits a research request form with a target market, research focus, and time frame, an AI agent runs web searches, decides which sources are credible and relevant, and keeps searching until the question is covered. It synthesizes the findings into a structured research document saved to the shared drive and sends the link to the requester.

Compile market research reports