Track market trends for campaigns

Use AI market research to scan articles and industry sources for a target market, judge which findings matter, and deliver a market trend analysis report to the marketing team on a schedule.

Useful for
Marketing strategists, brand teams, and content leads who track market trends to inform campaign planning, positioning, and editorial direction.

Ready to use

Use the ready-made workflow

Open this use case in Make with the selected apps, then customize the workflow to fit your needs.

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On a schedule ([schedule frequency, e.g. weekly/monthly]), an AI agent receives a target market and uses [web search tool] to investigate articles and industry sources, adapting its research path based on what it surfaces. It judges the relevance and credibility of findings, decides which threads warrant deeper investigation, and synthesizes the discovered insights into a structured trend report delivered to the team via [team communication channel, e.g. email/Slack].

Guided by AI

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Start with an app-agnostic prompt, then let Maia guide you to the right apps and workflow.

Adapt at speed with 
visual-first automation and AI

Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.

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Problem

Marketing teams manually research market trends by reading articles and reviewing industry reports across many sources. Synthesizing everything into a coherent narrative is time consuming and pulls strategists away from higher value planning work. Insights often arrive too late to influence campaign decisions or content priorities.

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Solution

On a scheduled basis, an AI agent receives a target market and uses web search tools to investigate articles and industry sources, adapting its research path based on what it surfaces. It judges the relevance and credibility of findings, decides which threads warrant deeper investigation, and synthesizes the discovered insights into a structured trend report emailed to the marketing team.

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Impact

Marketing teams receive a complete trend report for each tracked market on a regular cadence, freeing strategists from manual research and surfacing relevant signals before competitors act.

Benefits 

Who is this for? 

Marketing strategists, brand teams, and content leads who track market trends to inform campaign planning, positioning, and editorial direction.

Success stories

Adapt at speed with 
visual-first automation and AI 

Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.

Similar use cases 

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Generate timely content for every channel

An AI agent scans industry news feeds and social trends daily for relevant topics, decides which ideas are worth pursuing, and generates content tailored to each format and channel, then publishes each piece to the CMS and social scheduling tool. It chooses its approach based on the topic and audience rather than following one fixed template.

Generate timely content for every channel

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Compile market research reports

When a team member submits a research request form with a target market, research focus, and time frame, an AI agent runs web searches, decides which sources are credible and relevant, and keeps searching until the question is covered. It synthesizes the findings into a structured research document saved to the shared drive and sends the link to the requester.

Compile market research reports