How D&B Properties transformed lead management with Make and Meta technologies

In the bustling metropolis of Dubai, D&B Properties stands as a leading real estate business. 

Established in 2015, this dynamic company has rapidly ascended to the top 10 real estate brokerages in the UAE. Their expertise spans off-plan properties, secondary sales, leasing, and asset management, supported by a team of over 500 dedicated professionals. 

At the heart of D&B Properties’ digital transformation journey is Soliman Hossam, a Digital Marketing Director, and Eslam Yusuf, a Senior Business Analyst and Performance Marketer, who have seamlessly integrated marketing strategies with the firm’s CRM system to drive business growth.

The challenge: Converting digital leads into real-world sales

The real estate market presents unique challenges, particularly in converting digital leads into real-world transactions. Unlike e-commerce, where purchases are completed online, real estate sales involve complex, offline interactions. 

D&B Properties needed an efficient system to manage and track leads from their digital marketing efforts to ensure that every potential client was nurtured through the sales funnel while also making certain that future marketing budget was spent targeting leads who were most likely to convert.

To tackle this challenge, D&B Properties turned to Make and Facebook lead ads. The goal was clear: Streamline the flow of lead data from digital campaigns to their Salesforce CRM to optimize the identification and nurturing of high-quality leads, and feed that data back to Meta in order to improve targeting for their future campaigns.

Make’s no-code automation platform enables users to create complex workflows without writing a single line of code, and its intuitive visual canvas and powerful capabilities make it the perfect tool for handling complex integrations.

By integrating their CRM with Meta technologies via Make’s Facebook Lead Ads and Facebook Conversions API for CRM apps, D&B Properties was presented with an opportunity to dramatically improve the performance of their marketing funnel.

The fact that Eslam Yusuf was already familiar with Make from previous projects made the decision to use Make at D&B Properties that much easier. Its flexibility and visual interface allowed Yusuf to create an efficient, automated workflow that seamlessly connected the organization’s CRM with lead ads utilizing Facebook Conversions API for CRM. 

Using Make’s Facebook Lead Ads app, D&B Properties established a robust connection between their Salesforce CRM and Meta. This setup allowed them to capture leads from Facebook ads directly into their CRM system, and pass back data to ensure only high-potential leads were targeted by ongoing campaigns.

Automating campaign optimization for higher quality leads

Using Make’s Facebook Lead Ads app, D&B Properties established a robust connection between their Salesforce CRM and Meta. This setup allowed them to capture leads from Facebook ads directly into their CRM system, and pass back data to ensure only high-potential leads were targeted by ongoing campaigns.

A critical aspect of the setup was establishing a feedback loop. High-quality prospects had their lead status fed back into Meta via the Conversions API for CRM app, which allowed for continuous optimization of D&B Properties’ ad targeting and improved overall lead quality.

This initial setup, completed with the assistance of their development team, laid the foundation for a more efficient and effective lead management system.

The impact of this integration was profound. Within just two months, D&B Properties experienced a significant boost in their conversion rates. They reported a minimum 25% increase in closed-won deals and attribute this success to the improved lead tracking and management unlocked by Make.

Empowering team members to focus on what matters

The organization’s transformation involved more than just numbers. The automated, streamlined processes empowered D&B Properties’ marketing team and allowed them to focus on other critical areas of their strategy. With Make handling the complex data flows, the team could trust that their leads were being managed efficiently and effectively.

Soliman Hossam reflects on what the team has accomplished: “Leveraging Make and Meta technologies in tandem has significantly enhanced our lead management by automating complex workflows and ensuring data accuracy.”

“By continuously refining our lead funnel by creating feedback loops that feed high-quality leads back into our marketing campaigns, we are able to prioritize the quality of leads ensuring we are targeting the right audience.”

Driving success through innovation

D&B Properties' experience utilizing Make, lead ads across Meta technologies, and the Facebook Lead Ads and Conversions API for CRM apps showcases the transformative power that automation can make possible in the real estate industry. 

By focusing on high-quality lead management and leveraging advanced tools, D&B Properties has not only improved their sales processes but have also propelled significant business growth. Their story serves as a compelling example for fellow organizations looking to enhance their digital marketing efforts and achieve real-world results.

Take a page from D&B Properties’ book by leveling up your operations with Make. Start your automation journey today by signing up for an account to streamline your workflows and skyrocket your growth.