Senior Demand Generation Manager

Madrid, Spain

 

Make is searching for a results-driven and innovative Senior Demand Generation Manager to lead our efforts in attracting and acquiring new users, while generating a robust sales pipeline for our cutting-edge B2B SaaS product. This is a pivotal role where you'll be both the architect and executor of our demand generation strategy, directly impacting customer acquisition, pipeline velocity, and overall revenue growth.

If you're a B2B SaaS marketing powerhouse with a passion for leveraging paid acquisition channels and a knack for data-driven optimization, we want to hear from you. Get ready to make a tangible impact and help us achieve ambitious growth targets.

 

What you’ll do:

Responsibilities:

• Develop, implement, and manage comprehensive demand generation strategies to drive high-quality product signups and marketing-qualified leads (MQLs) that convert.
• Own and optimize our paid acquisition efforts across key platforms, including LinkedIn Ads, Google Ads (Search, Display, YouTube), and Meta Ads. Continuously explore and test new, relevant channels to expand our reach.
• Design, launch, and manage end-to-end demand generation campaigns—from ad creative and copy to landing page optimization and budget allocation.
• Champion A/B testing and conversion rate optimization (CRO) initiatives to continuously improve performance and ROI.
• Leverage Salesforce extensively for lead management, campaign tracking, and reporting on key performance indicators (KPIs) such as MQLs, SQLs, pipeline generated, and customer acquisition cost (CAC).
• Collaborate closely with Sales to ensure a smooth lead handoff process and alignment on lead quality and follow-up.
• Partner with Content and Product Marketing to develop compelling campaign assets and messaging that resonate with our target audience.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to stakeholders.
• Stay up to date on the latest B2B demand generation trends, tools, and best practices to keep Make at the forefront of effective marketing.

 

What we are looking for:

Required Experience:

• Proven track record of success in B2B SaaS demand generation, with demonstrated experience consistently meeting or exceeding targets for product signups and sales-qualified leads.
• Deep, hands-on expertise in managing and optimizing paid acquisition campaigns across LinkedIn Ads, Google Ads (Search, Display, Performance Max), and Meta Ads.
• Strong understanding of the full marketing and sales funnel, including lead nurturing and scoring.
• Proficiency with Salesforce (or similar CRM) for lead management and performance reporting.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent analytical skills, with the ability to interpret data, identify trends, and make informed decisions.
• Exceptional communication, collaboration, and interpersonal skills—able to work effectively across diverse teams.
• A proactive, self-starter attitude with a strong sense of ownership and a passion for driving measurable results.

 

What we offer

• 📈 RSUs grant in a rapidly growing company raising its value every day
• 💸 Annual bonus
• 🌎 Multinational team with 42 nationalities creating the future of automation
• 🎓 Learning & Development plan (online language, professional courses, conference tickets and other trainings) & 2 Company Learning Days per year 
• 🌳3 Company Impact Days per year
• 🍎 Notebook/Macbook and 34’’ curved monitor
• 🏝 25 days of vacation, 4 sick days
• 🫶 10 care days to care for your loved ones
• 👨‍👩‍👧‍👦 Extra parental vacation (3-6 months) 
• 👶 RSUs grant for a newborn child
• ☂️ Life insurance
• 🏋️ Gympass
• 💳 Meal and transportation tickets, medical insurance
• 🥳 Team buildings, parties, and company events multiple times a year
• 🏡 Flexible working hours + home office

Join us on the ride!

#careeratmake