Increase lead quality and drive revenue with Meta and Make.
Generate more qualified leads, demos, and deals. Make automatically connects your CRM to Meta's Conversions API and your campaigns get progressively smarter with no manual work. Set it all up with Make - visually, no code.
Special offer: Until February 2028, any credits consumed by the Facebook Conversions API for CRM app in your Make scenarios will be free and not billed.
Meta gets more complete funnel information. It knows which leads convert and which ones just click. Stop spending your budget on the wrong audiences. Reach on average 22% lower CPA and 16% lower CPL.
Every CRM signal is automatically sent back to Meta via Make. The algorithm better identifies leads that will progress through your funnel and take a qualifying action set by your campaign.
Facebook and Instagram outperform other social channels on ROAS. CAPI for CRM, combined with Make, boosts campaign success and return on investment.
Learn how to automate your CRM with Meta
Capture leads automatically
Contact submits a Facebook or Instagram Lead Ad form. Make creates a contact in your CRM, including the Lead ID. That makes the whole feedback loop possible without manual exports.
"It’s amazing to see how quickly performance improves once Make starts feeding real lead-quality data back to Meta. You can literally watch the campaigns get smarter every week."
— Jandre Hough, Performance Marketer at R17 Ventures
Watch the demo
Join a Meta product marketer, a Make value engineer, and a R17 Ventures AG Chief product officer in a discussion on how to integrate your existing CRM funnel into Meta Ads with Make.
Learn more about how to use the Facebook Conversions API for CRM on Make
Build your Facebook Conversions API for CRM integrations
Put your sales outcomes above ad spend by connecting the Facebook Conversions API for CRM and sending offline conversion events. Use our workflow automation to update Facebook whenever a lead progresses through your pipeline, teaching its algorithm which prospects are most valuable.
Learn more from related blogs and success stories on the Facebook Conversions API for CRM
FAQ
- An active Meta Ads Manager account
- CRM supported by Make (e.g., Hubspot, Pipedrive, Salesforce, …)
- Make account (Sign up for free)
- Facebook Lead Ads running as your lead source.
Facebook Lead Ads acts as an inbound trigger and pulls new leads into Make when someone fills out a form. Facebook Conversions API for CRM sends lead quality signals back to Facebook – specifically, which CRM leads became real customers – so the algorithm identifies more matching leads. Facebook Conversions API also distributes data, but for broader conversion events like purchases, sign-ups, or checkouts.
From February 27th, 2026, until February 2028, the app will be free to use as part of a special promotion. During this period, any credits consumed by the Facebook Conversions API for CRM app in your Make scenarios will not be billed.
Indeed, you can find a Make Solution Partner – a product expert who will help you speed up your time to value and implement complex automations. Our partners are here to help you leverage Make’s unique features to your competitive advantage and drive success.