How Datatoolbox uses Make to save hundreds of hours and cut costs by 90%

Discover how marketing intelligence agency Datatoolbox uses Make to automate data analysis and campaign management for clients – saving time, reducing costs, and eliminating manual work.

• Industry: Marketing intelligence

• Use cases: Data integration, reporting automation, campaign optimization

• Country: Germany

Datatoolbox is a marketing intelligence agency based in Düsseldorf that helps time-strapped marketing and sales teams improve their performance by automating reporting, budget control, and data analysis.

The agency’s Co-founder and Data & Automation Expert, Michael Hein, explains how they have built their business around Make, using it to create hassle-free automated workflows that save time, improve performance, and cut costs for clients – as well as the agency itself.

Michael says:

“You can do everything with Make, and that’s what I love about it.” 

The challenge

Marketing and sales teams choose Datatoolbox because they create custom data strategies that improve performance – but achieving results without Make was proving to be a juggling act. 

By far the biggest challenge was integrating high volumes of data from multiple sources – including Facebook, Google, HubSpot, and LinkedIn – for every client, so it could be analyzed, visualized, and turned into practical insights. 

The team attempted to do this with manual workarounds and code-based solutions, including VBA and Python scripts, but it was time-consuming, error-prone, and – in Michael’s words – ‘a mess’. 

It also failed to overcome the technical hurdles linked with authentication and managing different APIs.

Then Datatoolbox turned to Make, and everything changed. As Michael explains: 

“Bringing all the data together was very, very hard. Switching to Make changed everything. It removed the technical barriers and let me focus on the creative side of my work.”

The solution

Thanks to Make’s unique drag-and-drop interface, along with access to 2,200+ apps and thousands of free workflow automation templates, the Datatoolbox team has been able to transform its entire business model, automating everything from client onboarding to data integration. 

The changes include: 

• An automated workflow is triggered when clients submit their data sources and KPIs via a form, seamlessly bringing together data from all platforms.

• Make automatically processes, cleans, and structures client data, preparing it for analysis and insights from the Datatoolbox experts.

• Bespoke data strategies are automatically created for every client by connecting to AI-powered apps.

• Automated campaign optimization enables real-time tweaks to improve the performance of clients’ Google and Facebook Ads.

• Clients are onboarded automatically, allowing them to see results faster.

Michael adds: 

“Make was the best solution for us to not only bring data together, but also to analyze, transform, and get insights out of the data.”

The results

With Make, Datatoolbox has placed automation at the heart of its operations – for a fraction of the cost of traditional code-based solutions.

Results include:

• 90% reduction in data processing costs

• Hundreds of hours a month saved

• Manual processes and ‘Excel madness’ eliminated 

Michael says: 

“Make does things which aren’t possible with any other tool – like optimizing ad campaigns with Facebook and Google. It takes care of all repetitive work, it’s 90% cheaper than what we did before and it’s effortless for our clients.”

What’s next?

With Make’s intuitive no-code development platform removing the technical barriers to automation, the Datatoolbox team has endless opportunities to innovate and grow. 

They have become passionate advocates for the power of no-code automation and are planning a workshop to showcase their automation success.

Michael says: 

“My goal is to establish a centralized dashboard where we can monitor all workflows across all departments, achieving full transparency and control. 

“For anyone new to Make, my advice is to just get started. Once you automate your first processes, new possibilities will come naturally.”

Ready to replace manual workflows with no-code automation, just like Datatoolbox? Get started with Make for free.