How Dental Departures used TikTok and Make to generate $1m+ in new revenue

•  Industry: Travel & Transportation

• Use case: Lead Generation & Management

• Country: USA

• Company size: 51 - 200

Based in Seattle, Dental Departures is one of the world’s largest dental tourism agencies, helping patients from the US, UK, and Australia access trusted clinics in destinations such as Mexico, Turkey, Thailand, and Indonesia.

When the team shifted its ad spend to TikTok, lead quality soared – but so did lead volume. The company’s manual processes couldn’t keep up, and sales agents had to wait days for leads to appear in the CRM. Every delay risked losing opportunities and potential revenue. 

By combining TikTok Lead Ads with Make, Dental Departures built an automated workflow that routes every lead directly into Zoho CRM the moment a form is submitted. 

Yana Arkhipova, Social Media Specialist at Dental Departures, shares how sales reps now receive inquiries within seconds, giving them a head start on turning online interest into real appointments.

“TikTok gave us much better-quality leads at a lower cost compared to the platform we were using previously. And with Make, those leads now go straight into Zoho and reach sales agents in seconds instead of days.” 

The challenges

High costs and low-quality leads on other platforms

Before TikTok, Dental Departures struggled with expensive campaigns and disappointing lead quality. Too many responses were spam or irrelevant, leaving sales teams with more noise than genuine prospects.

Manual processes were slowing down sales

Although switching to TikTok delivered higher-quality leads, the company’s setup meant every lead had to be manually exported, reformatted, and uploaded into Zoho CRM. This tedious process sometimes took days. By the time sales agents made contact, many potential clients had already moved on, and the opportunity was lost. 

“As the number of TikTok leads increased, manual uploading into Zoho became too time-consuming and prone to error.”

The solutions

Winning with TikTok

After shifting its ad spend to TikTok, Dental Departures noticed an immediate improvement in leads with fewer spam entries, a lower cost per lead, and better targeting through hashtags and user behaviors that matched the dental tourism niche. Within just eight months, TikTok grew into one of the company’s top three lead sources.

Automating lead management with Make

Dental Departures used Make to build a no-code scenario that ensures every TikTok lead flows straight into Zoho CRM the moment a form is submitted. What once required manual exporting, cleaning, and uploading now happens automatically, ensuring sales agents can follow up while interest is highest.

Building a foundation for growth

Make’s visual interface made it simple to design, launch, and adjust scenarios without deep technical expertise. This gave the team confidence to scale ad budgets into the tens of thousands each month, knowing that every lead would reach sales instantly and no opportunity would be lost.

“I didn’t need deep technical skills to get started. Make’s interface was easy to understand, and I was able to build the automations myself.”

The results

• 3 hours saved every week on manual work

• 80% lower cost per lead compared to other platforms – by ensuring every lead was actionable, the company could confidently double down on TikTok campaigns at scale.

• $1M+ in additional estimated revenue. With faster follow-up thanks to Make and higher-quality leads thanks to TikTok, Dental Departures has generated more than $1 million in additional est. revenue.

“Automation with Make has drastically improved our business processes.”

Why Make and TikTok are the perfect marketing match

With its no-code visual interface, library of over 3,000 pre-built applications, and advanced functionality including AI Agents, Make has become a core part of Dental Departures’ marketing operations.

Paired with TikTok, it gives the team the ability to build a scalable, flexible marketing engine that will keep driving growth for years to come.