How 5 Make partners turned integration challenges into growth engine

Joining the Make Technology Partner Program means powering your Go-To-Market strategy and growth via co-marketing and development funds. Maximizing revenue potential through affiliate commissions, enterprise referral fees, and joint co-selling projects. Enhancing your offering with Make’s agentic orchestration and extensive library of integrations.

But most of all, it means getting a trusted partner you can build your business with. Instead of simply hosting your application in Make, you can firmly integrate your product with our platform – driving retention and generating new leads seamlessly. 

This is a story of five partners who used the Make technology partnership to solve critical business challenges, from preventing a key client from churning to cutting integration costs in half.

Noloco: From hidden gem to massive use

The challenges: Missing crucial product insights

Noloco is a no-code platform that lets agencies build custom internal tools, client portals, and automated workflows from their existing data. Make and automations have always been central to their operations, but for three years, most customers didn't know the Make integration even existed. It was only accessible through support guides and a website link, completely invisible in Make's app directory.

At the same time, Noloco had no clear visibility into how customers were actually using the integration. Without usage data, the team couldn't prioritize their roadmap, identify the most common workflows, or create targeted support content.

The solutions: Clear insights and product awareness boost

Joining Make's Technology Partnership Program made Noloco's module discoverable in Make's app directory, with proper documentation and support. It also gave Noloco visibility into usage patterns, revealing that customers were most commonly connecting Noloco with major productivity tools like Google Drive, Google Sheets, and Airtable. 

The program also opened up access to templates for the most common agency automation scenarios, making it easier for customers to get started quickly.

The results: Massive product usage growth

Since joining the partnership program, Noloco has seen a massive growth in module usage. Customers can now find and install the integration easily. The partnership has also helped Noloco retain customers who were seeking advanced automation and workflow capabilities.

The visibility into integration patterns is now directly driving Noloco's internal roadmap decisions, helping them build better support documentation and deliver higher-quality services. For example, they built a complete agency operating system for their client, Rebel Media, helping them scale rapidly without hiring additional admin staff to handle repetitive work.

Looking ahead, Noloco is excited about Make's agentic capabilities for use cases like client onboarding and project management.

"Being able to take the transcript of an onboarding call or project kickoff call and pass it to an agent who can create tasks and assign the right people is amazing. There's no off-the-shelf process that can do all that, but Make’s agentic system can absolutely wire it up."

Darragh Mc Kay, Founder & CEO at Noloco

Aircall: Make saved an indispensable client

The challenges: A valued client slipping away

When one of Aircall's (customer communication and intelligence platform) customers hit a wall, the stakes were clear: find a solution fast, or lose the account. The customer was managing around a hundred daily calls through their CRM, Sellsy, but had to log each one manually. They also needed customer information to display automatically during incoming calls.

But Aircall had no native integration with Sellsy, and building one from scratch would take months of development time. For a customer already frustrated by manual workflows, that timeline was a deal-breaker.

The customer told them directly – if they can't make this work, they'll need to find another solution.

The solutions: From months of development to hours

Aircall joined the Technology Partner Program because they recognized clear value for both their business and customers. They see Make as a highly scalable product, capable of deep custom development. 

That’s why, instead of losing months on developing the native Sellsy integration, Aircall used Make. Within approximately ten hours, they built a completely custom integration that automated call logging and displayed customer data exactly as needed. The customer stayed, and the relationship has continued to grow ever since.

The testing environment has cut delivery time by 15%

The Make Sandbox environment and training Aircall received as partners have been invaluable to their delivery process. The Sandbox provides a separate testing space where Aircall's team can experiment with and validate complex workflows before deploying them to live customer environments, removing the risk of breaking production integrations. 

This safe testing environment has cut overall delivery time by 15% while improving reliability. Partner training helps Aircall onboard new team members effectively and keep the Aircall team informed about Make's latest developments.

The results: Non-Make users are 50% more likely to churn 

For Aircall, Make delivers three critical advantages: ease of use, depth of integration, and price-efficiency. It also ensures speed and flexibility – feature development takes days rather than months, and customers see immediate value, preventing churn. 

In fact, Aircall's data shows a 50% higher churn risk for accounts without Make integrations, while over one hundred accounts rely solely on Make integrations. 

The impact on revenue is also enormous. More than 800 Aircall customers using Make are bringing roughly $40 million in ARR. 

monday.com: Make integration cuts costs by 50%

The challenges: Siloed and pricey integrations

monday.com’s (work management platform) enterprise clients often needed integrations with five or more platforms at once. The usual options like marketplace apps, native integrations, and service partners each came with their own price tag and disconnected interfaces. Those silos made it hard to track workflows holistically.

The solutions: Unified view of all workflows

monday.com picked Make as its strategic partner for two purposes: one-time migrations from legacy systems and ongoing integrations with multiple enterprise platforms. With Make, they could pull disconnected processes into a unified space with full visibility into how workflows function together.

The results: Integrating 18 tools on 50% lover cost

Recently, monday.com integrated eighteen tools for one of their customers, cutting costs by 50% and removing all the fragmentation to make complicated tracking simple.

For monday.com's customers, this means faster rollouts, lower costs, and systems that actually talk to each other. They can seamlessly close enterprise deals that would otherwise need months of custom development or expensive third-party help.

They now have the flexibility to focus on what matters internally while still meeting every customer need around integrations, migrations, and AI.

HERO Software: Customers save up to 500 hours per year

The challenges: Similar workflows, different needs

HERO Software (cloud-based software for trade businesses) serves many industries – primarily Photovoltaics, Electrical, and HVAC (Heating, Ventilation, and Air Conditioning). It’s helping companies to manage their daily craftsman business from quotes and project management to invoicing, time tracking, employee coordination, and site planning. 

As HERO scaled, it became clear that many customers needed similar automations, but always had slightly different requirements – depending on company size, team structure, and customer communication processes. Without a scalable setup, this would mean rebuilding comparable solutions many times over for each business.

The solutions: Reusable library and quote automation

HERO Software built its whole automation service on Make. Their library of reusable automations keeps growing, and thanks to this standardization, so does the implementation speed. 

An intriguing use case is a "Quote Follow-Up Automation".

When a sales team sends a quote, Make automatically forwards branded follow-ups at set times with buttons to accept or decline. Once the customer responds, everything happens by itself: change of status, tagging, task creation, and scheduling next steps.

The results: 500 hours and $30k saved

For HERO's team, Make is a game-changer: with a reusable library of automations, they can serve hundreds of customers quickly, saving up to 20 hours of admin work per week.

But the real impact is downstream. The quote follow-up automation cuts 20 to 40% off the time HERO's customers spend waiting for a quote response. For a trade business running around 500 projects a year, that adds up to 500 hours saved, equivalent to €15k to $30k on an average salary rate for skilled professionals in Germany.

Webflow: Make is the Glue in Webflow's Ecosystem

The Challenge: Hours wasted on copy-pasting

When Webflow's customer was launching campaigns across five markets, every launch meant copying and pasting between tools five times over. Data had to move manually from website to CRM, CRM to email platform, with late-night checks to ensure nothing was missed. The manual work was slowing them down. 

They needed a flexible solution that could connect Webflow with their entire marketing tech stack without the manual chaos.

The Solution: Make became the backbone, overnight

Webflow and Make formalized their partnership in 2024 with the launch of the Make App for Webflow. The partnership came from a shared vision: empowering teams to move faster by connecting their website workflows with the rest of their tech stack. 

For the customer managing the campaign launches across markets, Webflow plugged their platforms into Make. Overnight, it became their automation backbone, feeding CRMs, syncing with email tools, and routing assets to the right people. 

The customer's team saw value immediately, and word spread, both within the customer’s organization and across Webflow's community.

“That’s what Make does for Webflow: it builds trust through reliable, repeatable wins and, in doing so, drives adoption of both Webflow and Make.”

Ksenia Fix, Senior Manager Central Europe & Middle East at Webflow

In 2025, Make’s and Webflow’s partnership expanded further when Make took part in the launch of Webflow's enhanced commenting experience. Now, teams working in Webflow can automatically send feedback to Slack, create tasks in project management tools, or trigger content updates in the CMS, all through Make. This integration reduces manual coordination and shortens feedback cycles dramatically.

The Results: Busywork runs in the background

Make became the glue in the Webflow ecosystem, connecting Webflow to thousands of enterprise tools. For the customer launching campaigns across five markets, this meant faster launches, the ability to scale without adding headcount, streamlined publishing workflows, and improved team collaboration.

"For Webflow, Make strengthens our ecosystem and partner community. For our users, it delivers exceptional value from day one."

Ksenia Fix, Senior Manager Central Europe & Middle East at Webflow