How Make helps Enpal power a renewable energy revolution

• Industry: Energy Technology

• Use case: Consultation document generation

• Country: Germany

• Company size: 5,001 - 10,000 employees

Enpal, the European leader in renewable energy solutions for private homes, has an ambitious mission – turning private households into an intelligent, interconnected renewable energy community. 

Executing on that vision at speed demands operational excellence, and as the enterprise scaled rapidly, the complexity of that challenge grew with it.

Three years ago, Enpal chose Make as the platform to automate business processes reliably and in a scalable way.

Since then, Make has become the glue between ambition and execution, making a real impact on how the company operates.

"Make helped us scale our project in a very short time. And the biggest thing Make has done for us is improve the quality of working life for our employees. Their minds are free to focus on the work that genuinely drives meaningful value."

Luis Alexander Dölle, Principal Tech Enablement at Enpal

The challenges: Business growth capped by manual tasks 

Document generation took 30 minutes per lead

Every time Enpal prepares an offer for a new lead, they need to generate a personalized digital consultation document. This includes the client-specific savings calculation for a solar energy system. 

Before the process was automated, each document required manually pulling data,running it through the company’s savings calculator and creating sales presentations by hand, roughly 30 minutes per lead. With thousands of customers coming to Enpal each month, on the quest of lowering their energy costs, that added up to a significant drag on the team's capacity.

Custom CRM requiring tailored integrations

As Enpal grew from scale-up to enterprise, so did its security and compliance standards. To ensure safe customer data flow, the company developed a powerful in-house CRM designed to meet strict GDPR requirements.

A proprietary CRM built to Enpal's exact standards, however, meant no out-of-the-box integrations with the tools its business and operations teams relied on daily.

At Enpal, those teams worked in separate systems from the tech-owned infrastructure beneath them. Without a seamless data bridge connecting the two sides, silos were inevitable.

Unlocking capacity: moving beyond repetitive tasks

Enpal’s number one goal is to turn their customers into fans. But with team members spending significant time on manual, repetitive work, that focus was harder to sustain.

The solutions: Automating at scale, securely

Personalized documents created in seconds

The first Make scenario built by Luis Alexander Dölle, Principal Tech Enablement at Enpal, targeted the most time-intensive bottleneck: generating personalized digital consultation documents. He designed a workflow that reduced the entire process to seconds.

Now, when a lead comes in, Make pulls the relevant data protected by Make’s strict data privacy measures, runs it through the savings calculator (a custom API built entirely in-house at Enpal), and creates a ready-to-send personalized digital consultation document. 

What once took 30 minutes per document now takes seconds, enabling the team to focus on what drives the business forward.

"I discovered Make and found out a team at our company was already doing something similar. They shared their blueprint with me, I built the automation based on it, and it saved us a massive amount of time."

Luis Alexander Dölle, Principal Tech Enablement at Enpal

Bridging the gap: connecting Enpal's CRM to its full tech stack

The second challenge was more complex: connecting the company’s custom-built CRM to its broader tool ecosystem. This required building a data sync entirely from scratch.

Make became the connector between systems. Through Make workflows, Enpal could securely connect its CRM to any tech stack it needed, bridging the gap between business and tech teams. 

The result is a seamless, fully GDPR-compliant data sync without constant IT involvement.

Enjoying meaningful work

Sometimes, the biggest wins lie in the smallest details. As Luis says, the most significant thing Make has done for Enpal is improving their employees’ work-life quality. Their work is no longer centered on repetitive tasks. They are free to engage with customers, do what they enjoy, and focus on what genuinely drives the business forward. 

“People have more fun at their jobs. That's a benefit that's rarely mentioned, but it's real, and it matters.”

Luis Alexander Dölle, Principal Tech Enablement at Enpal The results: Scaling operations and improving team impact 

Enpal's decision to build on Make has paid off across every dimension of the business, from operations and culture to revenue growth.

• 30-minute consultation document processing reduced to seconds across thousands of leads

• Substantial revenue growth driven by faster, more scalable lead processing

• A fully GDPR-compliant, custom CRM integration built with Make and without ongoing IT dependency 

• Teams freed from manual work to focus on high-value customer interactions, improving focus, satisfaction, and output quality

"Among all the automation platforms out there, Make hits exactly the right sweet spot between usability and capability. Users can pick it up quickly and build genuinely powerful workflows.”

Luis Alexander Dölle, Principal Tech Enablement at Enpal

“Find a problem, solve it with Make”

Looking ahead, Enpal is planning to broaden automation adoption across the company, alongside a knowledge-sharing hub where employees can explore what their colleagues have already built. 

For those who are just about to start with automation, Luis has a simple but powerful message:

“Just do it. Find a problem and try to solve it with Make. Whatever it is, it can be done."

Luis Alexander Dölle, Principal Tech Enablement at Enpal