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Bright Data Lead Enrichment & AI Scoring

Bright Data Lead Enrichment & AI Scoring

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A cost-effective alternative to Clay and Apollo for lead enrichment, built on Bright Data, the same underlying data source Clay uses.

Drop your leads into a Google Sheet (just name and LinkedIn URL), and this scenario enriches each one automatically: it scrapes the LinkedIn profile via Bright Data to pull current title, company, location, and connections, then uses AI to score each lead from 0 to 100 based on seniority and fit. The enriched data and score are written straight back to your sheet.

No per-credit pricing surprises. No expensive enrichment subscriptions. Just your own Bright Data and AI keys, fully under your control.

HOW IT WORKS

  1. Reads new leads from your Google Sheet (Status empty)
  2. Bright Data scrapes each LinkedIn profile for real, current data
  3. AI scores the lead and explains why in one line
  4. The sheet is updated with title, company, location, connections, score, and status

WHAT YOU NEED

  • A Bright Data account
  • An AI connection (Claude or OpenAI)
  • A Google account

SETUP The guided setup walks you through connecting your accounts and selecting your leads sheet. Add your leads, run it, and watch the rows fill in.

Perfect for sales teams, recruiters, agencies, and founders who want affordable, controllable lead enrichment without locking into Clay or Apollo pricing.

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Google Sheets
Add a Conditional Format Rule

Creates a new conditional format rule at the given index. All subsequent rules' indexes are incremented.

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FAQ

Start by registering for Make. As a new Make user, you’ll automatically be assigned a free account. Once your account is set up, you can start creating your first scenarios. We recommend starting with our step-by-step video tutorial.

A scenario represents a workflow or a project of your own creation, and it is made up of a series of modules that automate apps and services. Creating a scenario allows you to transfer and transform data between apps and services via these modules to automate anything and improve the way you work.

Modules are the main building blocks of automation in Make. Modules represent actions that Make performs with an app, like creating, updating, or deleting data.

Mapping links the modules in your scenario. When you map an item, you connect the data retrieved by one module to another module to perform the desired action. For example, you can map email addresses and subject lines to create a spreadsheet using this data.

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