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Build a competitor battlecard from their pages and review sites

Build a competitor battlecard from their pages and review sites

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Put a competitor in a Google Sheet with their domain, what you sell, and the deal you keep losing to them. The scenario reads their own pricing and product pages, pulls what review sites say about them, and writes a five section battlecard back into the same row. Pricing comes off their pricing page, complaints come out of review snippets, and nothing is invented to fill a section.

HOW IT WORKS

  1. Reads the first sheet row whose Status says TODO
  2. Bright Data searches their own domain for pricing, feature and customer pages, then fetches the top four as clean markdown
  3. A second Bright Data search collects what reviewers say about them
  4. AI writes five sections from that evidence only: how they position themselves, what they charge, what customers complain about, how to answer them on the objection you named, and where they genuinely beat you
  5. The card lands in the row and Status flips to DONE

YOUR SHEET Headers in row 1: Competitor | Domain | What we sell | Where we lose | Battlecard | Status

Fill the first four, leave Battlecard empty, put TODO in Status. One TODO row runs at a time, so you can queue a list. Status must read TODO, not be blank: Sheets skips empty cells when filtering.

WHAT YOU NEED A Bright Data account with a SERP zone and a Web Unlocker zone, an OpenAI connection, and a Google account.

SETUP Connect the three accounts, pick your sheet, and check the two Bright Data zone names match yours. Add a row, set Status to TODO, and run it once.

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Start by registering for Make. As a new Make user, you’ll automatically be assigned a free account. Once your account is set up, you can start creating your first scenarios. We recommend starting with our step-by-step video tutorial.

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