Send an email when a campaign in Google Ads encounters a major avg. CPC change

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Apps used in template

Tools

Google Ads Campaign Management

Flow Control

JSON

About

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This template regularly checks for avg. CPC changes above a specified percent threshold and sends a notification email with campaign performance details.

The template first downloads the data for the last 7 days for each campaign and compares avg. CPCs from the last 2 available days which meet a minimum click threshold. Note that the template is not necessarily looking for the last 2 consecutive days but for the last 2 available days within the last 7 day period.

The template is scheduled to run every day at 9 AM. You can change the schedule after you set up the template by clicking the clock icon on the first module.

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Create your own workflow

Create custom workflows by choosing triggers, actions, and searches. A trigger is an event that launches the workflow, an action is the event.

Add a Negative Keyword to a Negative Keyword List

Adds a negative keyword to a specified negative keyword list.

Action

Add a Placement to a Placement Exclusion List

Adds a placement to a placement exclusion list.

Action

Array aggregator

Aggregator

Basic trigger

Generates bundles with their own structure.

Trigger

Compose a string

Composes a string for easier mapping of scenarios.

Transformer

Convert the encoding of a text

Converts a text from one codepage to another.

Transformer

Create an Object

Creates a new object.

Action

Delete an Object

Deletes an object.

Action

Get a Campaign

Gets a specified campaign.

Action

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