Czech startup Adam reduces development costs by 90% with Make

How Make helps an ambitious home renovation platform work 50% faster and 90% cheaper while reducing human errors by 80%.

• Industry: Home Services & Technology

• Use case: Business automation, workplace productivity

• Country: Czech Republic

Adam, a Czech startup operating in 13 countries, connects customers with freelance painters, electricians, and renovation professionals. Since its establishment in 2020, they have facilitated over 20,000 renovation projects.

Instead of hiring in-house developers, Adam decided to go with a no-code automation tool, postponing the need for an in-house team until much later. This allowed them to save resources, run their operations much faster, and stay flexible in the early stages of the company.

After testing 10+ platforms, Make stood out for its affordability, integrations, and user-friendliness. Václav Khun, Project Manager and Automation Lead, explains how over the last two and a half years, our platform became the engine behind most of their operations.

“Make plays a key role in automating our communications. As soon as we started using it, we integrated it into our workflows. Now, we rely on it for almost everything that can be automated!”

/Note: Adam’s automation team consists of six operations managers who implement Make to their dedicated markets—without any prior IT experience or technical education. Automation is just 20% of their workload, yet they handle everything from maintenance to rolling out new workflows. Every automation they’ve built runs seamlessly, without needing a dedicated automation role./

The challenges

Growing rapidly from a few passionate individuals to a team of 70+ people, Adam started to face some procedural issues. 

Excessive manual work: Before Make, most of Adam’s processes—handling customer requests, sending proposals, following up on projects, and tracking marketing data—were done manually. As they expanded to new markets, these tasks became too time-consuming. 

Lack of system connectivity: Before Make, Adam was using their own custom-built CRM system in Google Sheets. It allowed them to quickly adjust data, but it also had some limitations. Mainly a lack of interactivity with other software, which led to extensive manual work–data had to be distributed manually. The Adam team needed an automation tool that would help them streamline communication between their CRM system and other tools.

Tricky to scale across markets: Expanding internationally required constant workflow tweaks, especially for different languages and operational needs. Originally, the Adam team used Google Apps Script, a coding tool that lets users automate tasks across Google products like Sheets, Gmail, and Drive. However, this system proved to be difficult to maintain. It required deep technical expertise that only one of the team members had.

“Before Make, we relied on Google Apps Script for automation, but no one truly understood how it worked. Whenever something broke, it took us a month to fix it, and adapting the scripts for different markets was a challenge. Migrating our workflows to Make heavily reduced the time required to launch automation across multiple regions.”

The solutions

The Adam team uses Make as a multipurpose solution, automating everything from emails and Google Ads to managing customer orders. Here’s how Make helped them tackle their challenges:

Automating customer communication at scale

Before Make, responding to customer inquiries and sending proposals required manual input, causing delays and inconsistencies. To streamline this, Adam built an automation workflow that makes sure every customer gets a timely response with the right information.

Now, when someone from the Adam team updates a Google Sheet with a customer's request, the “Watch Changes” module in Make instantly triggers the workflow. Consequently, Make retrieves relevant customer details from Data Storage, dynamically selects the correct language for the response, generates a tailored message or proposal, and sends it via Gmail within seconds.

This automation reduces human errors by over 80%, lowers response time dramatically, and ensures a consistent, professional experience for every customer.

"With Make, we can send accurate, personalized proposals automatically. It’s fast, scalable, and eliminates most of the human errors from our customer communication process."

Effortless marketing automation 

Before using Make, Adam’s marketing team was manually uploading customer data (such as interaction history, service preferences, or previous bookings) to Google Ads, which then used this information to trigger personalized ads for individual users. This task was not only tedious but also prone to mistakes.

With Make, this process is now fully automated. Customer interaction data is collected in Google Sheets, where Make extracts key details and instantly sends them to Google Ads. This ensures that marketing performance and customer conversions are tracked in real time. Therefore, the team can measure ad effectiveness and optimize campaigns without delays, saving hours of repetitive work each week.

"Without Make, we’d still be manually entering conversion data. Now, it happens instantly and with precision a human could never achieve."

Seamless order management with Wix

Managing customer orders across multiple markets was also a big task. Since Adam doesn’t use a dedicated order management system, orders had to be processed manually, making it difficult to keep track of assignments.

With Make, the team built an automated workflow that bridges Wix’s online booking system (a platform where clients submit service requests for home renovation professionals) and Google Sheets.

When an order is placed on Wix, Make automatically records it in Google Sheets for internal tracking. The system then checks for missing details, such as contact information, project specifications, budget preferences, or worker availability. If any key information is missing, Make triggers a follow-up email requesting additional details, keeping customers informed and ensuring a smooth booking process.

"Make handles our orders behind the scenes, allowing us to focus on growth rather than admin work."

The results

Ever since Adam implemented Make into their core processes, the team has seen impressive results:

• Cutting manual workload by over 50%.

• Reducing human errors caused by manual processes by 80%.

• Decreasing development costs by a staggering 90%.

Why are Make and Adam a perfect match?

As Adam scaled, automation became a necessity rather than a luxury, and Make emerged as the perfect solution to grow alongside them. According to Václav Khun, Make stood out for its affordable pricing, extensive integrations, and user-friendly interface. Its flexibility also allows the team to build custom workflows without unnecessary complexity.

While Adam transforms homes, Make transforms their back-end processes—helping them work faster, with greater accuracy, profitability, and ease. Whether it’s customer communication, marketing, or order processing, Make ensures every task runs smoothly.

"Make has completely changed the way we operate. We can now expand into new markets without worrying about all the previous complications. Before, we would have needed dedicated developers. Now, we do everything with a click of a button."

Ready to automate your business like Adam? Get started with Make today.