How #makeitfuture tripled AI accuracy with Make

#makeitfuture turned to Make to optimize AI-driven customer assistance, cutting months of manual coding and achieving a 55% improvement in response accuracy.

• Industry: Business Digital Transformation Agency

• Use case: AI automation, customer support

• Country: Romania

• Company size: 51-100 employees

#makeitfuture is one of Europe’s leading automation companies, dedicated to helping businesses unlock their full potential through advanced technology solutions. Co-founder and CEO Tiberiu Socaci first discovered Make in 2018 while running a coffee roasting startup, where he used the platform to sync customer and order data with a CRM.

“When I discovered Make, I spent one night integrating my e-commerce platform, PrestaShop, into my CRM. That night, I realized I had just found my new business partner. I felt like I had discovered the world—I was blown away by how smoothly information flowed between systems.”

After seeing the potential of Make firsthand, Tiberiu Socaci and his team began working with small businesses looking for automation. Over time, their expertise deepened, leading them to take on complex enterprise projects. Today, #makeitfuture is a key Make partner, specializing in AI-driven automation solutions.

“AI agents will define 2025, and there's no future without integrating AI with business data. Make is in the perfect spot to serve that need. We have a long-term partnership, and there’s really no one better.”

The challenge

A valued client approached #makeitfuture with a critical problem: their AI-driven customer assistance system lacked efficiency and accuracy. Although they had uploaded all necessary data to OpenAI, manually coding every update slowed down their operations and limited scalability.

They needed a way to quickly test and refine AI response strategies while ensuring the assistant provided precise and relevant answers.

The solution

Six months ago, #makeitfuture set out to transform the client’s AI assistance system using Make’s advanced automation capabilities. The key to success lies in optimizing two critical AI response mechanisms:

• Filtering: Ensuring only relevant, high-quality data was used for AI responses.

• Ranking: Determining the most accurate response from multiple AI-generated options.

With Make, #makeitfuture could visually build, refine, and test these AI optimization strategies without extensive coding. Instead of manually hard-coding different approaches, they used Make to quickly configure and automate workflows, allowing for quick experimentation and fine-tuning AI responses—all within a no-code environment.

“We tested eleven different ranking strategies in just two to three weeks—something that would have taken six months with traditional coding.”

The results

The impact of Make’s automation:

• 55% improvement in AI-powered customer assistance accuracy

• 11 ranking strategies tested within 3 weeks instead of 6 months

• Case accuracy grew from 34% to an impressive 92%

When the client’s CEO saw the latest testing results based on hundreds of customer interactions, they were astonished.

“For the first time, they saw their AI assistant truly connect business data with customer answers. The almost 3× growth in accuracy blew them away.”

Why are Make and #makeitfuture a perfect match?

Thanks to Make’s visual automation, #makeitfuture’s client could quickly deploy AI response improvements such as automatic data filtering, testing multiple ranking strategies, and continuous optimization. This made their AI assistant more accurate and responses aligned with real business data.

#makeitfuture is now doubling down on Make and AI automation, confident that this approach will drive continued growth.

“In 2025, our technical goal is to showcase to customers the power of Make combined with AI. We believe this focus will help us double our numbers, expand our team, and solidify our position as a top partner for AI-driven automation solutions.”

Ready to deep-dive into AI automation like #makeitfuture? Get started with Make today.