Flag negative customer feedback

Interpret incoming customer feedback, log entries with their sentiment, and notify the customer support team about negative signals.

Useful for
Customer support and customer experience leads, support managers, and CX analysts who monitor satisfaction trends and respond to customers reporting poor experiences.

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When a customer submits the feedback form in [feedback form tool, e.g. Typeform, Google Forms, SurveyMonkey], an AI agent reads the response and judges whether its sentiment is positive or negative from its tone, specificity, and intent. It logs every submission to [shared spreadsheet, e.g. Google Sheets, Excel] with the feedback text, the customer's email, and the sentiment, and when the feedback is negative, it alerts the customer support team in [chat platform, e.g. Slack, Microsoft Teams] so they can reach out to the customer.

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Problem

Customer support teams collect feedback through forms across the customer journey but reviewing each submission to determine whether it signals satisfaction or a deeper experience issue takes meaningful time. Negative signals often go unnoticed in submission queues, delaying the team's ability to reach out to customers whose experience needs attention.

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Solution

When a customer submits the feedback form, an AI agent reads the response and judges whether its sentiment is positive or negative from its tone, specificity, and intent. It logs every submission to a shared spreadsheet with the feedback text, the customer's email, and the sentiment, and when the feedback is negative, it alerts the customer support team in their chat channel so they can reach out to the customer.

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Impact

Unhappy customers hear back from support while the issue is still fresh, instead of their feedback sitting unnoticed in a queue until the relationship sours.

Benefits 

Who is this for? 

Customer support and customer experience leads, support managers, and CX analysts who monitor satisfaction trends and respond to customers reporting poor experiences.

Success stories

Adapt at speed with 
visual-first automation and AI 

Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.

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Resolve support inquiries from knowledge base

When a customer sends a question through the support chatbot, an AI agent determines how to resolve it, querying the internal knowledge base to find relevant documentation, and deciding when the available knowledge is insufficient and a web search is needed to enrich its response. The agent adapts its research approach based on the nature and complexity of each inquiry rather than following a fixed lookup sequence, then replies to the customer in the chat.

Resolve support inquiries from knowledge base

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Route support tickets to specialists

When a new ticket arrives from any channel, the automation captures the ticket content and customer context, uses AI to categorize the issue type and complexity level, routes the ticket to the appropriate team or agent using predefined assignment rules, then uses AI to analyze the ticket against the knowledge base and previous resolutions to suggest the most relevant articles or solutions that match the issue, delivering these suggestions directly to the assigned agent.

Route support tickets to specialists

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Collect satisfaction feedback on resolved tickets

When a support ticket's status changes to resolved in the helpdesk, the automation reads the customer's name, email, ticket ID, and assigned support agent, then emails the customer a satisfaction survey with a link tied to that ticket. It records the survey send on the ticket and adds a row to a feedback tracking sheet with the ticket details and send date.

Collect satisfaction feedback on resolved tickets