5 businesses using AI and automation to do more in 2025

AI is fundamentally reshaping how businesses everywhere operate: according to a recent report from McKinsey, 78% of organizations now use AI in at least one business function, up from 55% the year before. This rapid rise is a direct response to growing pressure from both unpredictable economic conditions and changing customer expectations. 

As companies rethink how they work, we here at Make are seeing customers combine no-code automation with AI to overhaul their operations – it's how they can adapt more quickly, be more productive, and stay competitive without adding overheads. Here are five concrete examples of what real businesses are doing with Make.

1. Stellantis &You UK

Stellantis &You UK, a leading car dealership group with over 30 locations, uses Make to deliver a more responsive and personalized customer support experience.

By integrating tools like ClickSend, Knack, and OpenAI, they developed an AI-driven two-way messaging system capable of understanding customer intent and sentiment. 

Key outcomes:

• Created over 700 active automation scenarios, without any coding

• Saved 151 hours of manual work in 12 months by auto-closing over 18,000 messages

• Improved Net Promoter Score, with ‘communication’ becoming a top satisfaction driver

2. Globant

Globant is a global technology leader in AI-driven digital transformation, with 29,000 employees across 33 countries. They build AI accelerators – tools that streamline software development, automate workflows, and improve enterprise processes. 

Using Make, Globant has connected these accelerators directly to clients’ business systems, removing the need for custom development and helping major brands like McDonald’s scale faster and more efficiently.

Key outcomes:

• Faster AI deployment, saving clients around 15 hours a week

• No-code access for non-technical teams to build AI workflows

• Real-time insights driving up to 20% gains in efficiency and ROI

3. #makeitfuture

#makeitfuture is one of Europe’s leading automation companies, dedicated to helping businesses unlock their full potential through advanced technology solutions. They used Make to transform a client’s AI-powered customer support system. 

They did this by optimizing two key response mechanisms: filtering out irrelevant data and ranking the most accurate AI-generated replies. Using Make removed the need for time-consuming manual coding and made it easy to test and refine AI outputs quickly.

Key outcomes:

• 55% increase in AI response accuracy

• Testing 11 ranking strategies took just 3 weeks instead of 6 months

• Case accuracy grew from 34% to 92%

4. Sommo

Sommo is a no-code studio helping startups and SMEs launch digital products fast. 

They used Make to build an AI-powered software requirement specification (SRS) generator that produces up to 800 leads per month, streamlines client communication, and increases website engagement. 

The best part? It was built in just one day using Make’s intuitive visual interface.

Key outcomes:

• 500–800 new leads per month, with up to a 3% conversion rate

• 5x more active users and double the average engagement time

• Faster onboarding by removing the need for initial scoping steps

5. GoJob

GoJob is a French HR tech platform that helps clients find the best possible workforce while supporting individuals in their next career step. 

They used Make and AI to automate time-consuming parts of their recruitment process, like collecting documents, screening candidates, and managing communication. By connecting tools and workflows in one place, Make helped GoJob scale faster and improve the candidate experience, without increasing headcount.

Key outcomes:

• 30–50% increase in yearly net revenue

• Phone calls per hire reduced from 50 to 2

• Hiring time cut from 3 days to just 15 minutes

Do more with Make and AI

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