Connect HubSpot CRM and Vapi integrations
Transform your customer engagement with automated AI voice interactions by connecting HubSpot CRM and Vapi through Make's drag-and-drop platform. Instantly trigger intelligent voice calls based on CRM events, reduce response times, and empower your sales team to act on customer data automatically—no coding required.
Triggers when a new company is created.
Triggers when a new contact is created.
Triggers when a new contact is added to a list (only for users with the paid Marketing account). This module will be deprecated on September 30th 2025.
Triggers when a CRM object is created/updated. To watch products or line_items use a special connection with a required custom scope [e-commerce].
Triggers when a new deal is created.
Triggers when a new engagement is created in a portal. This endpoint will only return records created in the last 30 days, or the 10k most recently created records.
Triggers when a new file is stored in file manager.
Triggers when a new member is added to selected list.
Triggers when a new notification about changes is sent. This module can be used only with a developer connection where your user identifier, your Hubspot API Key, your Client ID, and Client Secret are filled in advanced parameters. You can have only one webhook URL per developer application. You can create more subscriptions for this one webhook.
Triggers when data is submitted from a given form.
Triggers when a new email timeline subscription added for the portal.
Triggers when a new ticket is created.
Sends a client-generated event or object to the VAPI platform. Commonly used for live updates or user actions.
Creates a new voice assistant with a specified configuration (name, voice, model, etc.).
Starts a new call session using an assistant or a squad. Often used to simulate or initiate interactions.
Creates a group of assistants (a squad) where the first available assistant responds to a call.
Defines a new tool that can be invoked by an assistant (e.g., API calls, function tools, DTMF).
Sets up a conversation workflow made of nodes (conversation and tool nodes) and conditional edges.
Deletes a specific assistant by ID.
Deletes call metadata and logs for a particular conversation.
Deletes a selected file from the knowledge base.
Permanently deletes a workflow by its ID.
Fetches details for a specific file by ID.
Retrieves information about a specific squad, including its members.
Fetches the details of a tool, such as its configuration and endpoint.
Returns the complete definition of a workflow, including all nodes and transitions.
Performs an arbitrary authorized API call.
Returns the response to the function call be it error or result.
Sends a message from the VAPI server to the client app. Often used to trigger UI changes or sync data.
Updates the configuration of an existing assistant.
Allows updates to a specific call session (e.g., tagging, note-taking).
Updates the configuration of an existing file.
Updates members or configuration of a squad.
Modifies an existing tool's logic or structure.
Applies updates to an existing workflow (e.g., new nodes, changed prompts).
Upload a file to use with the knowledge base.
Fetches details for a specific assistant by ID.
Retrieves a call's metadata, including transcript, participants, and timestamps.
Lists all assistants in your VAPI account.
Shows the history of past calls, including assistant used and call duration.
Retrieve all files in your knowledge base.
Returns the list of Twilio or Vonage numbers connected to your account.
Lists all squads and their associated assistants.
List Tools.
Lists all created workflows in your workspace.
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Build your HubSpot CRM and Vapi integrations.
Connect Vapi and HubSpot CRM through Make's intuitive integration platform and build sophisticated automated workflows that trigger AI-powered voice interactions based on CRM events. Make enables you to automatically initiate HubSpot CRM calls when new contacts are added to Vapi or create dynamic workflows that respond to specific CRM triggers. By integrating Vapi as a trigger and HubSpot CRM as an action, you can reduce response times and ensure your sales team can automatically execute voice communications based on customer data events in Vapi. The drag-and-drop interface makes it straightforward to design and deploy powerful automation scenarios where Vapi events trigger HubSpot CRM actions, transforming how your organization manages customer relationships and voice communications.
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Adds records to selected list.
Adds a contact to a specific workflow.
Sends a client-generated event or object to the VAPI platform. Commonly used for live updates or user actions.
Creates a new voice assistant with a specified configuration (name, voice, model, etc.).
Starts a new call session using an assistant or a squad. Often used to simulate or initiate interactions.
Creates a group of assistants (a squad) where the first available assistant responds to a call.
Defines a new tool that can be invoked by an assistant (e.g., API calls, function tools, DTMF).
Sets up a conversation workflow made of nodes (conversation and tool nodes) and conditional edges.
Popular HubSpot CRM and Vapi workflows.
Looking to get more out of HubSpot CRM and Vapi? With Make you can visually integrate HubSpot CRM and Vapi into any workflow to save time and resources — no coding required. Try any of these templates in just a few clicks.
How to setup HubSpot CRM and Vapi in 5 easy steps
Log in to Make and add your app module
Start by logging into your Make account and adding either a HubSpot CRM or Vapi module to your automation scenario. Make is the platform that connects different applications, and modules are building blocks that represent actions from specific apps—just select the one you want from the available options.
Click the button to create a new connection
After adding your module, you'll see a 'Create a connection' button—click it to begin linking Make with your chosen app. This opens the connection setup where you'll provide the information needed to establish communication between Make and your application.
Name your connection for easier identification
You'll have the option to give your connection a custom name, like 'My HubSpot Connection' or 'Vapi for Sales.' While this step is optional, choosing a descriptive name helps you identify it later, especially if you plan to create multiple connections in the future.
Enter your API credentials to authorize access
You'll need to provide your API key or credentials to allow Make to securely access your app. For Vapi connections, get your API key by logging into Vapi, navigating to Build and then Vapi API Keys in the sidebar, then paste this secure key into the API Key field in Make—this acts like a password that enables safe communication between the platforms.
Save and authenticate to complete the connection
Click the 'Save' button to store your connection settings, then authenticate your account when prompted to confirm you're granting Make access. Once you see the success confirmation, your connection is complete and ready to use in your automation scenarios—you can now build workflows that connect your apps together.
Automate AI voice calls and sync customer data with HubSpot CRM and Vapi
Connect HubSpot CRM and Vapi to automate personalized AI voice calls, sync call data to contact records, and enrich your sales pipeline with voice analytics for smarter customer engagement.
Automatically trigger personalized AI voice calls through Vapi when new leads are created in HubSpot CRM, ensuring immediate engagement without manual intervention.
Capture and sync call outcomes, transcripts, and customer responses from Vapi directly into HubSpot contact records for complete conversation visibility.
Use HubSpot contact properties and deal stages to dynamically trigger appropriate Vapi call campaigns tailored to each customer's journey.
Automatically initiate Vapi AI calls to confirm appointments or meetings scheduled in HubSpot, reducing no-shows and manual reminder tasks.
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