Connect Perplexity AI and HubSpot CRM integrations
Transform AI-powered insights into instant CRM action by connecting Perplexity AI with HubSpot CRM. Automatically enrich contacts, update profiles, and populate records with intelligent research—eliminating manual data entry while keeping your sales and marketing teams armed with the most relevant information exactly when they need it.
Trusted by thousands of fast-scaling organizations around the globe
Automate your work. Build something new.
Just drag and drop apps to automate existing workflows or build new complex processes. Solve problems across all areas and teams.

Build your Perplexity AI and HubSpot CRM integrations.
HubSpot CRM serves as a trigger that initiates automated workflows when specific events occur, such as when a search query is completed or new AI-generated insights become available. These triggers automatically activate Perplexity AI actions, enabling you to enrich CRM contacts with AI-generated insights, populate Perplexity AI records with comprehensive information gathered by HubSpot CRM, or update customer profiles based on intelligent research results. This integration allows HubSpot CRM's advanced search and knowledge capabilities to directly update your Perplexity AI environment, eliminating manual data entry and ensuring your sales and marketing teams have access to the most relevant, up-to-date information exactly when they need it.
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Adds records to selected list.
Adds a contact to a specific workflow.
Creates a call with the given properties and returns a copy of the object, including the ID.
Creates a communication with the given properties and returns a copy of the object, including the ID.
Creates a company with the given properties and returns a copy of the object, including the ID.
Creates a contact with the given properties and returns a copy of the object, including the ID.
Creates a custom object with the given properties and returns a copy of the object, including the ID.
Creates a deal with the given properties and returns a copy of the object, including the ID.
Popular Perplexity AI and HubSpot CRM workflows.
Looking to get more out of Perplexity AI and HubSpot CRM? With Make you can visually integrate Perplexity AI and HubSpot CRM into any workflow to save time and resources — no coding required. Try any of these templates in just a few clicks.
How to setup Perplexity AI and HubSpot CRM in 5 easy steps
Log in to Make and add your app module
Start by logging into your Make account and creating a new automation scenario. Once inside, search for the application you want to connect (like HubSpot CRM or Perplexity AI) and add its module to your scenario. This module represents the specific action you want the app to perform in your automation.
Click the 'Create a connection' button
After adding the app module to your scenario, you'll see a 'Create a connection' option. Click this button to begin linking Make with your chosen application. This is the gateway that allows Make to communicate with your app and perform automated tasks on your behalf.
Get your API key from the application
Before you can complete the connection, you'll need to obtain an API key from your application. Log into your app account, find the settings or API section, and generate a new key. Think of this API key as a secure password that gives Make permission to access and work with your application safely.
Enter your API key in the connection form
Return to Make and paste your API key into the designated field in the connection form. Make sure to copy the entire key accurately without any extra spaces or missing characters. If prompted, you can also give your connection a custom name to help you identify it later when working with multiple connections.
Save and start automating
Click the 'Save' button to finalize your connection. Make will verify your credentials and establish the link between the platforms, which typically takes just a few seconds. Once saved, your connection is ready to use and can be applied across multiple automation scenarios whenever you need to work with that application.
Transform your sales and marketing with AI-powered CRM automation
Discover how connecting Perplexity AI with HubSpot CRM revolutionizes your workflow by automatically enriching contacts, qualifying leads, and generating actionable intelligence for smarter business decisions.
Automatically improve HubSpot contact and company records with comprehensive information discovered through Perplexity's AI-driven knowledge search.
Use Perplexity to research prospects and automatically update lead scores and qualification status in HubSpot based on discovered insights.
Automatically gather competitive intelligence and market research through Perplexity and feed actionable insights directly into HubSpot deal records.
Use Perplexity's knowledge discovery to automatically research customer interests and update HubSpot properties for hyper-personalized marketing campaigns.
FAQ
How it works
Traditional no-code iPaaS platforms are linear and non-intuitive. Make allows you to visually create, build, and automate without limits.











