Connect Vapi and HubSpot CRM integrations
Transform every voice conversation into actionable CRM intelligence with Vapi and HubSpot CRM. Automatically capture call insights, update deals, and trigger follow-ups the moment conversations end—giving your sales team real-time access to critical customer data without manual work.
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Build your Vapi and HubSpot CRM integrations.
HubSpot CRM serves as a trigger that initiates automated workflows when voice AI events occur, such as when a conversation is completed or specific conversation milestones are reached. Once triggered, Vapi performs actions like automatically logging voice conversations into contact records, updating deal stages, or triggering follow-up sequences based on call outcomes. This integration ensures that voice interaction data from HubSpot CRM is automatically synchronized with Vapi without manual intervention, providing your sales team with real-time access to critical customer conversation information.
Adds contact records that have already been created in the system to a contact list. This module will be deprecated on September 30th 2025.
Adds records to selected list.
Adds a contact to a specific workflow.
Sends a client-generated event or object to the VAPI platform. Commonly used for live updates or user actions.
Creates a new voice assistant with a specified configuration (name, voice, model, etc.).
Starts a new call session using an assistant or a squad. Often used to simulate or initiate interactions.
Creates a group of assistants (a squad) where the first available assistant responds to a call.
Defines a new tool that can be invoked by an assistant (e.g., API calls, function tools, DTMF).
Sets up a conversation workflow made of nodes (conversation and tool nodes) and conditional edges.
Popular Vapi and HubSpot CRM workflows.
Looking to get more out of Vapi and HubSpot CRM? With Make you can visually integrate Vapi and HubSpot CRM into any workflow to save time and resources — no coding required. Try any of these templates in just a few clicks.
How to setup Vapi and HubSpot CRM in 5 easy steps
Log in to Make and add your app module
Start by signing into your Make account and add either a HubSpot CRM or Vapi module to your scenario. A scenario is your automation workflow where different apps will communicate with each other to complete tasks automatically.
Click the Create a connection button
Once you've added your module, look for the 'Create a connection' button and click it. This button is your starting point for linking Make with your chosen app, establishing the communication bridge between the two platforms.
Name your connection for organized management
You'll see a field where you can give your connection a custom name. While this is optional, naming your connection helps you stay organized, especially when you're managing multiple app connections in your Make account.
Enter your API credentials to authorize access
For Vapi, you'll need to paste your Private Key from your Vapi account into the 'API Key' field in Make. This key works like a secure password that allows Make to safely access your app and perform actions on your behalf.
Save and confirm your connection
Click the 'Save' button to finalize your settings, then authenticate by logging in if prompted. Review the permissions Make is requesting to ensure it can perform the necessary actions, and you're all set to start automating tasks between your connected apps.
Powerful CRM automation with Vapi and HubSpot CRM integration
Connect Vapi and HubSpot CRM to automate voice interactions, sync call data instantly, and enrich customer records with AI-powered insights for smarter sales and follow-up workflows.
Automatically sync call data and conversation insights from Vapi.ai directly into HubSpot CRM contacts and deals without manual data entry.
Initiate automated voice calls through Vapi.ai when specific HubSpot events occur, such as new lead creation or deal stage changes.
Capture call transcripts, outcomes, and AI-generated insights from Vapi.ai conversations and append them to HubSpot contact records for better customer intelligence.
Create automated follow-up sequences in HubSpot based on Vapi.ai call results, ensuring timely and relevant customer engagement.
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