AppsFlyer created a customized 24/7 workflow monitoring system with Make

• Industry: Professional Services - Marketing and Advertising

• Use case: Applications Management & Systems Monitoring

• Country: Israel, US

• Company size: 1,001 - 5,000 employees

• Apps: Jira Cloud Platform, PagerDuty, Zendesk, Salesforce

AppsFlyer is a SaaS mobile marketing analytics and attribution platform, delivering reliable insights to marketers. It helps more than 80,000 companies, from startups to the world’s most prominent brands, build better products, create exceptional experiences, and maintain customer privacy. Make scenarios are an essential part of Appsflyer’s operations, empowering the Ops team throughout the organization, from customer support to marketing & Sales. Lior Talmor, Senior Engineer at AppsFlyer, shared how his team used Make to build a robust, customized monitoring system to keep all critical processes reliably running at full speed.

The challenges

As AppsFlyer expanded, so did its reliance on automation. With more than a thousand Make scenarios powering workflows and data synchronization across Zendesk, Salesforce, Google, Jira, and various other information systems, the company needed to track mission-critical automations in a manner that fit their own customized way of work.

The solution

AppsFlyer turned to Make not just for automation, but also for control and visibility over their entire automation landscape.

Round-the-clock control 

When building such a large number of complex scenarios and workflows, control and visibility are crucial to ensure their smooth execution - not all automation services can deliver this effectively. 

By extensively leveraging Make’s APIs and the scenario custom properties feature, AppsFlyer built a custom Make workflow that allowed them to continuously monitor their scenarios in Jira, to ensure their smooth and successful running and handling any issues immediately as they arise. 

Visual monitoring with Make Grid

For additional visibility into their automation landscape, AppsFlyer also uses Make Grid to visualize services and monitor their dependencies quickly and easily. Make Grid is a unique, automatically generated visual map that allows Appsflyer to see all their Make automations and AI solutions in one place. By following scenarios on a visual 3D map in a clear, interactive interface, the team can spot potential issues faster and course-correct quickly.

“Grid gives us an immediate, visual way to see which services are healthy and which need attention. For large-scale operations like ours, that visibility is priceless.”

The results

AppsFlyer’s investment in Make automation delivers a clear business impact:

• 24/7 monitoring: Every Make-powered process is continuously monitored.

• Stronger customer support: By ensuring Zendesk tickets are always enriched with Salesforce data, support agents provide faster, more accurate assistance.

• Enterprise confidence: Make’s flexibility and scalability lets AppsFlyer treat automation as a production-grade system powering critical services.

Conclusion

For AppsFlyer, Make isn’t just an automation tool. It’s a backbone for enterprise operations. 

“Make powers the processes our teams rely on every day. But more than that, it gave us the flexibility to build a monitoring system tailored to our needs. That combination, power plus adaptability, is what makes it a true enterprise platform.”