Facebook Lead Ads
Getting Started With Facebook Lead Ads
The Facebook Lead Ads modules allow you to monitor form filling and retrieve form data from your Facebook Lead Ads.
Prerequisites
A Facebook account
A Facebook Page (and a Lead Ad Form created)
A Facebook Business Manager account
In order to use Facebook Lead Ads with Make, it is necessary to have a Facebook account. If you do not have a Facebook account, you can create one at facebook.com.
You also need a Facebook Business Manager account. Create one at business.facebook.com.
Note
The module dialog fields that are displayed in bold (in the Make scenario, not in this documentation article) are mandatory!
Connecting Your Facebook Account to Make
Note
See our instructional video FB Lead manual and troubleshooting.
To connect Facebook Lead Ads to Make, you must first connect your Facebook account to Make. To do so, follow the general instructions for Connecting to services.
After you click the Continue button, Make will redirect you to the Facebook website, where you will be prompted to grant Make access to your account and permission to manage your Facebook Page(s).
Proceed as described in the following screenshots:
After the last dialog is confirmed, the connection to your Facebook account is established.
Scenario Template:
Note
You can start with the prebuilt template or build your scenario from scratch. It's up to you. If you'd like to use the template, here is the link: FB Lead Ads to Google Sheets: Template.
Assigning Access to Make in the Facebook Business Manager
In order to work with Facebook Leads Ads, you must grant access to the Make integration in your Facebook Business Manager account.
Log in to your Facebook Business Manager account.
Open the Business Settings.
3. Go to Integrations > Leads Access.
Go to CRMs, click Assign CRMs and select Make by clicking the checkbox.
Leads
You can watch new leads, leads and retrieve lead details with the following modules.
Note
You can use the Lead Ads Testing Tool to test your New Lead module and see if it is receiving the form.
Triggers when a new lead is created and retrieves the form values.
Account | |
Page | Select the page that contains the form you want to watch. |
Form | Select the form you want to watch for new submissions. If the field is left empty, all form submissions from the selected page are retrieved. |
Triggers when a new lead is created.
Connection | |
Page | Select or map the page whose leads you want to watch. |
Form | Select or map the form whose leads you want to watch. |
Limit | Set the maximum number of leads Make will return during one execution cycle. The default value is 2. |
Returns the information that the user filled in, in the lead generation form. Use this action after the new lead trigger.
Account | |
Page | Select the page that contains the form you want to retrieve the information from. |
Form | Select the form you want to get data from. The form you want to retrieve the data from has to have been submitted at least once before, otherwise the form won't load in the Make module. |
Lead ID | Enter the ID of the desired form. |
Utility
You can retrieve forms and unsubscribe webhooks with the following modules.
Returns the information about the form.
Account | |
Page | Select the page that contains the form you want to retrieve the details about. |
Form ID | Select or map the ID of the form you want to retrieve the details about. |
Deleting a scenario will not automatically unsubscribe your Facebook Page from receiving event notifications from Facebook.
Use this module to stop subscribing to event notifications.
Running the Unsubscribe a Webhook module once will unsubscribe all your scenarios that contain the Watch Form Filling trigger from receiving webhook events.
Other
You can list leads with the following module.
Returns a list of leads.
Connection | |
Page | Select or map the page whose leads you want to list. |
Form | Select or map the form whose leads you want to list. |
Limit | Set the maximum number of leads Make will return during one execution cycle. |
Troubleshooting
If the module does not trigger when the data has been sent to it, try the following steps:
Open your Facebook settings > Business Integrations, and remove the Make app.
Go to Make, and remove the connection you use for the Facebook Lead Ads trigger from Make.
Create the connection again by following the steps in the Connecting Facebook Account to Make section.
Go to the People Business Settings if you are an individual, or to the Partner Business Settings if you are a partner.
Select Make (in case of Partnersettings), or your name (in case of Peoplesettings), and enable the following permissions:
Manage Page permission for the Pages asset
Manage Ad Account for the Ad Accounts asset.
Navigate to Integrations > Leads Access, and check that Make (for Partners) or you (for People) have access to your page.
If some of your pages are not available in the Make modules, please follow the steps below:
Open the Facebook Settings, and click on Business Integrations, or use this link: https://www.facebook.com/settings?tab=business_tools
Open the Make app.
Check off all of the pages you want to see in the Make modules
Save the changes by clicking the Save button.
Check whether the Make app is subscribed to your page by checking the Lead Ads Testing Tool. Once the webhook is correctly connected to If you still see an issue, open the Business Manager, and assign access to Makeyour page, you should see the WEBHOOK SUBSCRIPTION FOR THE SELECTED PAGE area as shown in the picture below:
If your scenario is set up correctly but does not start after submitting a form, please check in the Facebook Business manager to make sure that Make has access to your page.
To do so, click on the Leads Access tab, select a page, and click on the CRM to assign access for Make (if it is not already allowed).
If you still see an issue, open the Business Manager, and assign access to Make:
If none of this works, please try to add a new Facebook connection, and follow the same steps.
This error may occur for some users:
Please use the Ignore error handler option (under advanced settings) to fix this error.
 |
For example, when we collect the ad and Campaign ID instead of the module throwing an error and stopping the scenario the ignore error handler will take care of it.
Check the Leads Access settings. By default, all page admins have access to leads, but if a client specified users, to have access, and did not add your system user, you'll get this error. It can be accessed through Business Settings > Integrations > Leads Access and choose People, CRM, or Partners depending on your level of access. For more information, refer to Facebook Support page.
Note
If this page admin never customized leads, nor given access permission with the Leads Access Manager, then ALL page admins will have leads access permission.
If leads access permission is customized by business admins, then it depends on the business admin's configuration, whether a page basic admin has leads access permission or not. For more information, refer to Facebook Lead Ads Support page.
In this case, the user having a page admin role does not necessarily mean having leads access if there are business admins managing the page. So, the business admin will have to assign the lead asset to the page admin in the Facebook Business Settings.
If changing the relevant settings does not resolve the error, you need to reach out to Meta for further support. You can use our DevTool to get additional information about the failed request and forward those logs to the Meta team.
You may see this error message if your role on the page is Advertiser or Analyst.
To solve this issue and use the module, you must be an Admin, Moderator, or Editor of the page from which you are trying to get leads ads.