Google Ads Conversions
With Google Ads Conversions modules in Make, you can upload and adjust your Google Ads conversions.
In order to use Google Ads Conversions with Make, you must have a Google Ads account. If you do not have one, you can create a Google account at ads.google.com.
Note
Make's use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy.
Important
Some adblocking browser plugins could block the Google Ads Conversions modules. It is recommended to disable the plugins if you encounter a problem loading a module.
Connect Google Ads Conversions to Make
To connect your Google Ads account to Make you must obtain your Customer ID.
Log in to your Google Ads account.
Click on your profile image at the top-right corner of the page.
Copy the Customer ID number. For example: 123-456-7890.
Log in to your Make account, add a Google Ads Conversions module to your scenario, and click Create a connection.
Optional: In the Connection name field, enter a name for the connection.
In Customer ID field, enter the number copied in step 3.
Click the Sign in with Google button and select your Google account.
Review the access information and click Allow.
You have successfully established the connection. You can now edit your scenario and add more Google Ads Conversions modules. If your connection requires reauthorization at any point, follow the connection renewal steps here.
Google Ads Conversion
Uploads a Google Ads Call Conversion.
Connection | Establish a connection to your Google Ads Conversion account. |
Upload a Call Conversion | Select which call conversion to upload. You can manually search or select from the list. |
Account/Customer ID | Select the account or customer ID associated with the conversion. |
Conversion Action ID | Select the resource name of the conversion action associated with this conversion. NoteAlthough this resource name consists of a customer id and a conversion action id, validation will ignore the customer id and use the conversion action id as the sole identifier of the conversion action. |
Customer Phone Number | Enter the phone number from which this call was placed. The number must be in E.164 format with preceding '+' sign. e.g. "+16502531234". |
Call Start Date Time | Enter the date time at which the call occurred. You must specify the timezone. The format is |
Conversion Date Time | Enter the date time at which the conversion occurred. Must be after the call time. You must specify the timezone. The format is " |
Conversion Value | Enter the value of the conversion for the advertiser. If you don't assign value to your call conversions, enter |
Currency Code | Enter the currency associated with the conversion value. You must follow the ISO 4217 3-character currency code. For example: |
For more information, see Upload call converion requirements.
Uploads a click conversion.
Connection | Establish a connection to your Google Ads Conversion account. | ||||
Upload a Click Conversion | Select which click conversion to upload. You can manually search or select from the list. | ||||
Account/Customer ID | Select the account or customer ID associated with the conversion. | ||||
Conversion Action ID | Select the resource name of the conversion action associated with this conversion. NoteAlthough this resource name consists of a customer id and a conversion action id, validation will ignore the customer id and use the conversion action id as the sole identifier of the conversion action. ImportantYou only see import conversion actions which are suitable for click conversion uploads. If your list is empty, you first need to create a new import conversion action in the Google Ads UI by going to Conversions > New Conversion Action > Import > Other data sources or CRMs > Track conversions from clicks. After you set up the conversion action, it shows up on the list here. You must wait around 6 hours before Google Ads starts accepting conversion uploads for your new action. | ||||
Conversion Date Time | Enter the date time at which the conversion occurred. Must be after the call time. You must specify the timezone. The format is | ||||
Google Click ID | Enter the Google Click ID (GCLID) associated with this conversion. | ||||
Order ID | Enter the order ID associated with the conversion. NoteYou can only use an order id for one conversion per conversion action. If you plan to upload first-party data adjustments for enhanced conversions later, you must provide an order ID for each uploaded GCLID. | ||||
Conversion Value | Enter the value of the conversion for the advertiser. If you don't assign value to your call conversions, enter | ||||
Currency Code | Enter the currency associated with the conversion value. You must follow the ISO 4217 3-character currency code. For example: | ||||
External Attribution Data | Additional data about externally attributed conversions. NoteThis field is required for conversions with an externally attributed conversion action, but should not be set otherwise.
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For more information, see Click (GCLID) based conversion requirements.
Uploads a conversion adjustment.
Notice
You can upload conversion adjustments after 24 hours from the original conversion.
Google's API requires you to provide the date time of the original conversion if you upload the adjustments by GCLID. There is no way to get the exact date time if you did not save it to your own database when the original conversion was pushed to Google Ads. Without the correct date time, the conversion adjustment upload will fail.
When your original conversion was uploaded with a GCLID and a Transaction ID, you can only adjust it by supplying the transaction ID. If your original conversion was uploaded with a GCLID only, you can only adjust it by supplying the GCLID.
Connection | Establish a connection to your Google Ads Conversion account. |
Select a Method | Select the method with which you want to upload this conversion adjustment. Upload by Google Click ID (GCLID) Upload by Order ID |
Account/Customer ID | Select the account or customer ID associated with this conversion. |
Adjustment type | Select the adjustment type. Retraction
Restatement
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Adjustment Date Time | Enter the date and time at which the adjustment occurred. Must be after the conversion date time. You must specify the timezone. The format is |
For more information, see conversion adjustments.
Experimental
Uploads a conversion enhancement.
Connection | Establish a connection to your Google Ads Conversion account. |
Account/Customer ID | Select the account or customer ID associated with the conversion. |
Order ID | Enter the order ID of the conversion to be adjusted. NoteIf the conversion was reported with an order ID specified, you must use that order ID as the identifier here. |
Use Identifiers | Enter the user identifiers to enhance the original conversion. The maximum number of user identifiers for each enhancement is 5. Source
Additional fields
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Restatement Value | Enter the information needed to restate the conversion's value. Required for restatements. Should not be supplied for retractions. An error is returned if provided for a retraction. NoteIf you want to upload a second restatement with a different adjusted value, it must have a new, more recent, adjustment occurrence time. Otherwise, it will be treated as a duplicate of the previous restatement and ignored.
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Google Click ID | Enter the Google Click ID (GCLID) associated with this conversion. |
Adjustment Date Time | Enter the date and time at which the adjustment occurred. Must be after the conversion date time. You must specify the timezone. The format is |
User Agent | Enter the user agent to enhance the original conversion. You can find this in your user's HTTP request header when they convert on your web page. Example: "Mozilla/5.0 (iPhone; CPU iPhone OS 12_2 like Mac OS X)". NoteUser agent can only be specified in enhancements with user identifiers. This should match the user agent of the request that sent the original conversion so the conversion and its enhancement are either both attributed as same-device or both attributed as cross-device. |
For more information, see Enhanced conversions.
Uploads an enhanced conversion for leads.
Connection | Establish a connection to your Google Ads Conversion account. |
Account/Customer ID | Select the account or customer ID associated with the conversion. |
Order ID | Enter the order ID associated with the conversion. An order id can only be used for one conversion per conversion action. |
Use Identifiers | Enter the user identifiers associated with this conversion. Only hashed_email and hashed_phone_number are supported for conversion uploads. The maximum number of user identifiers for each conversion is 5.
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Conversion Date Time | Enter the date and time at which the conversion occurred. Must be after the conversion date time. You must specify the timezone. The format is |
Conversion Value | Enter the value of the conversion for the advertiser. |
Currency Code | Enter t currency associated with the conversion value. This is the ISO 4217 3-character currency code. For example: |
For more information, see Enhanced conversions.