Facebook Conversions API
The Facebook Conversions API module enables you to send web events from your online source directly to Facebook.
Note
If you are optimizing Facebook ads for in-store sales, please use the Facebook Offline Conversions app, instead.
Getting Started With Facebook Conversions API
Prerequisites
A Facebook Business Manager account
A Facebook Pixel ID
A Facebook account
In order to use Facebook Conversions API with Make, it is necessary to have a Facebook account and a Facebook Business Manager account.
Note
The module dialog fields that are displayed in bold (in the Make scenario, not in this documentation article) are mandatory!
Connecting Facebook to Make
To connect your Facebook account to Make, follow the general instructions for Connecting to services.
After you click the Continue button, Make will redirect you to the Facebook website, where you will be prompted to grant Make access to your account.
Confirm the dialog by clicking the OK button.
Create the Facebook Pixel in your Business Manager, and retrieve your Pixel ID by following the steps below.
Actions
Sends events to your Facebook ad account's Facebook Pixel.
For better ad-targeting efficiency, please send the data as soon as you retrieve them (using webhooks or frequent scenario run scheduling). It may take up to 20 minutes for your data to be processed by Facebook.
Connection | |||||||||||||||||
Pixel ID | Enter your Facebook Pixel ID. | ||||||||||||||||
Data | (Reference: Facebook for Developers)
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Test Event Code | Enter the test event code if you want to send the test data set to Facebook. The test event code can be retrieved in Facebook Business Manager > Events Manager > Data Sources > Your Pixel > Test Events > Server. ![]() | ||||||||||||||||
Enable Limited Data Use | Select the Yes option to limit business' use of California personal information for a given event. (In accordance with the California Consumer Privacy Act - CCPA). |